BUSINESS PLAN ( Group 4 )

Thunder Pizza
“Perfect Slice Perfect Price and
Perfect Pizza”

Bamban, Tarlac, Philippines

IG: thunder_ pizza
FB: Thunder Pizza

thunderpizza01@gmail.com
 DESCRIPTION OF BUSINESS

• More taste, more crunch, more toppings. You'll fall in love with its pizza, which come in a various
of sizes, dough kinds, and flavors. Whether you like pork, beef, sausages, chicken, or vegetables on
top of the crust, an incredible combination of ingredients will exceed your expectations. Thunder
Pizza will give you lots of flavors with affordable price perfect for treating yourself, friends, family,
to delectable meals.
Pizza Menu

Thunder
 Dapdap Resettlement
Elementary School

• Thunder Pizza located at San Nicolas Dapdap Bamban, Tarlac near Dapdap
High School and Dapdap Resettlement Elementary School.
• .Our official start time is 7:00 a.m. till 10:00 p.m.
• For pizza delivery dial 094857533 or via messenger.
• Our goal is to be popular until our food cart become a restaurant.
 M A R K E T I N G S T R AT E G Y

• We offer “eat all you can” when customer complete the 10th pizza card.

• Free Wi-Fi
• Our main simple marketing strategy is to be an approachable to everyone.
• 4P’s
Product: Our pizza dough is home made using whole-wheat flour to achieve the best result. We use

clean and fresh vegetables and other necessary ingredients. Thunder Pizza wants to satisfy the customer.

Besides of making delicious pizza, we also provide packaging box made of cardboard in which hot

pizzas are stored for take-out.

Place: Thunder Pizza located at San Nicolas Dapdap Bamban, Tarlac near at schools. It can find

through Google Map.

Price: The Friendly size will start with 40.00 Php while Small size is 110.00 Php, Medium size

130.00 Php, Large size 180 Php, and lastly the Bonnga size 210 Php only. The slice will depends on

what customer wants.

Promotion: Communication process is the right way to do for a successful business. We learned
communication skills, we can use it to promote our business by spreading facts about our pizza.
Thunder Pizza will advertise on social media
 TA R G E T M A R K E T

• Students: Since the place is near on 2 schools, many students will notice our TP cart. As a student,

we do not have much income to buy what we want. So, we choose what is affordable. Meaning, they

choose to buy to our pizza. It is good for student’s budget instead of going to other restaurant.

• Employees: We located where people commonly walk and pass by. After at work some employees

are buying foods for their family. Of course many people wants to full their tummy after doing work.

• Residents: Group of bikers, circle of friends, and visitors. They commonly at San Nicolas Dapdap

Oval. They are searching and cravings for many different foods while having fun with their friends. Our

pizza is unique, it is good for many.

 M A R K E T A N A LY S I S Sales

4.5

• Sales Volume: Based in a year, 4

₱50,825.00 is the average 3.5

monthly target volume.
3
• Market Share: Our market
2.5
share is now unavailable,
since there are no existing 2

sources caused by 1.5

the  pandemic. However,
because Thunder Pizza is a 1

new and unusual food cart 0.5

business in Dapdap , we were 0

unable to calculate an actual Students Employees Residents

market share.
 P R OD U C T/S ERV IC E ST R EN GT H A N D WE A KN E SSE S

Strengths

 Unique menu or menu items or something like a food and drink pairing menu.

 Customer service

 Reasonable pricing

 Outdoor dining options

Weaknesses

 Long wait times (for food or seating)

 Lesser number of stores worldwide when compared to its competitors

 Cleanliness (see our restaurant cleaning checklist)

Opportunities

 It should add new menu items as people seek variety

 Give them the exact minutes of time of their order foods

 More side dish options

Threats

 Any new build of neighborhood opening

 New build food cart or any kind of food store that directly compete with your customers opening anywhere in your city

 COVID-19 pandemic decreases people's purchase of the product being sold

 SWOT EXPLANATION

• The strengths of our pizza eatery is to do the best dishes and ingredients,
whether it’s serving tasty food, offering quality service at the table or providing
decor that makes the fun plus a memorable experience. Other strengths may
consist of our pricing structure, such as offering a lower-priced menu. The
weaknesses may include not getting consistent supplies that result in menu
items not being available. And the main competitors are like street vendors,
bakeries and so on. Taking advantages for our loved customers is to offer
delivery services and take-out or setting up a drive-through to meet the needs
of people on the go represents another potential opportunity.
 MAJOR COMPETITORS

Every day, the competition in the fast food service industry becomes more fierce.
All of the major competitors in this industry are inventing new strategies to assist
them expand their operations, reach out to more customers, and maximize income
generating. The following are the major competitors.
• Pizza Hut is one of the industry's main rivals.
• Domino's Pizza appears to be one of Pizza Hut's direct competitors.
• The McDonald's is also our major competitors the world's leading fast food
establishment, according to statistics in the quick service business.
 M A R K E T C O M PA R I S O N

• The two major US fast food restaurants, Domino's and Pizza Hut, each claimed to
have the original recipe as written by the Italians and were vying for brand loyalty.
Domino's and Pizza Hut – snatched as much of the pizza pie as they could. While
Pizza Hut's USP was the "dining experience," Domino's USP was the 30-minute
delivery window. To gain a foothold in the market, both companies reformulated
their recipes to appeal to Indian palates.Thunder Pizza will begin by establishing
modest outposts. We'll take a step further by separating regions and adjusting the
taste factor accordingly. Thunder Pizza has made ordering easier by providing a
single toll-free number for customers all around the country. Then when time comes
we start a promo too like discount percentage, also they can choose toppings or
ingredients for their pizza.
 P R O D U C T S E R V I C E A D VA N TA G E

• Some of Thunder Pizza's locations offer a lunch buffet featuring "all you can
eat" pizza, salad, soda drinks, and a pasta bar as well as a salad bar. In addition
to the store type, Thunder Pizza's offers other business concepts which have an
enlarged menu and slightly more upmarket alternatives. Thunder Pizza's may
be used in several contexts. We’re have a limited menu with many items that
you don’t see in a traditional Pizza's. These types of stores are often combined
in a co-location and can be found on college campuses, food courts and
amusement parks etc.
 O P ERATI N G P RO C ED U RES

Operating Hours
• Our opening time is exactly 7:00 a.m. in the morning and we also preparing pizza's for our presentation at 6:00 a.m. for the
day. and it close at 10:00 p.m. so it is 15 hours open.
Location Analysis
• At San Nicolas, Dapdap Bamban,Tarlac near at schools here in Dapdap where there are plenty youths and people the pizza
will be located, we chose this location because it is one of the spots where people commonly walk and pass by. Because it is
located in front of the neighborhoods main road with many people will notice the pizza's location.
Manufacturing Plan
• The pizza's will be made in the pizza kitchen which will be only accessible to our staff. The things will be use making pizza
scale tools, dough scrapper, oven ,pizza steel tool, cutting tool, refrigerator and since our inventory need to be large we will
purchase for pre-ordered extra cheese and pepperoni and it will allow us to have complete control for our inventory without
having to wait for deliveries or struggles with delays.
Service Plan
• As a result of our phone communication, our target market will feel more in change and authority to demand their needs and
desires from us. distinguishing our firm from rest of the area pizza houses clients.
 MANAGEMENT TEAM

Managed by all 9 members of TP, Ms. Marquez will be in-charge of managing the entire pizza’s finances, supplies, and other aspects.

Without of supervision of Ms. Encarnacion, who will be in-charge of baking training, our pizza cart will be incomplete. She will be in-

charge of all the personnel who will be working for our basic pizza’s because she has hands-on baking experiences from high school.

The staff will be in-charge of baking and cleaning the cart after the operation.

Ms. Gania and Ms. Galang will do our advertising and promotion. The pizza cart’s promotional expenses will not be counted because

they will be done for free by these two shareholders.

And every shareholder will be scheduled every week for a managerial position in the pizza cart, and one of benefits of these pizza cart

operations will be adequately regulated.

 BUSINESS PERMITS/LICENSES AND FEES

General liability Insurance

• General liability coverage is a broad level of business insurance that can protect you from a variety of risks and hazards. It provides protection against
liability for customer accidents as well as litigation that might arise from your advertisements among other things.
Business Property Insurance
• Business Insurance is designed to protect a business owner's financial assets and is an essential investment for a pizza-by-the-slice restaurant.
Business Income Coverage
• There are a bunch of public pizza companies that are obliged to disclose their financial statements, and they’re a great source of reliable pizza sales data.
Pizza Equipment Coverage

 Pizza Brushes

Brushes are one pizza accessory every kitchen needs to maintain a clean environment. With sturdy brass wire pizza brushes, you will get the deep clean

you need with less work.

 Pizza Cutters

A pizza cutter is an essential part of your pizza equipment collection. Cut hot pies right from the oven into perfect slices every time with our selection

of pizza knives, cutters, utensils and servers.

• Pizza Peels
Looking for wooden pizza peels? Or metal pizza peels? Whether you want short or long handled, metal, wooden or
a combination of both, we have a pizza peel for every budget.
Business Licenses
• Before The Operation of our pizza shop, we will be needing to acquire a business permit to legally open our pizza
shop so that there will be no problem during our pizza shop opening.
Foodservice License
• This license legitimizes new businesses as legal entities. Depending on the specific location of your new restaurant,
you may be required to pay a percentage of your total sales or a flat yearly fee.
Food Handler's Permit
• Upon passing the test, you will receive a Food Handler Permit. Food Handler Permits must be available at all times
while the employee is working. The Health Department inspector will accept screenshots and paper copies. Duplicate
original permits can be obtained at the James O. Goodwin Health Center for $5. If you completed the course online,
you can log-in to your account and reprint at any time for free.
 F I N A N C I A L D AT A

Owner’s Capital and Equity

• The Thunder Pizza will need a start-up capital of 300,000. This will be acquired through the shares of the numbers of
pizza Corporation the CEO of the corporation has a sharing of 50% which is equivalent of 150, 000 and the other five
share holder will be required to invest 10% which is equivalent to 30,000 each. The initial investment will be allotted for
renovation, equipment, and utensil, initial food for chases, primary and license, lastly for janitorial supplies to maintain
our store cleanliness and sanitation. Dividends or share of owners will be included as expensive salary monthly, as the
owners will work in the production operation of the business.
Capital Equipment and Supply List
• The Thunder Pizza will have to purchase high Quality equipment’s yet affordable for the start-up of pizza making. The
Thunder Pizza needs to find formidable ovens that is fitted to the allotted budget which is 150,000 to provide the
customer with such promising and extra - ordinary services. The Thunder Pizza will cost a total of 50,000, recipes will
start with 25,000 and eco-friendly materials for serving and other services would cost another 25,000.
Baking Equipments

 High Quality Pizza Oven

 Dough Mixer

 Large Pizza Warner

 Ingredients Processor

 Large Refrigerator
Service Equipment, Materials and Disposable

 Dough rounder

 Dough roller

 Vegetable cutter

 Pizza tray

 Pizza peels

 Pizza Box and seals

Break Even Analysis

• If you own or operate a food cart business, you have to take on many roles. There’s the creative side of running a food

ingredient, which involves creating a concept, developing a menu, and marketing the business. There are also administrative

tasks that, while less thrilling, are critical to the success of our own business.

One of these important tasks is keeping track of the business’ finances. As the person who manages the books and monitors

profit and loss, We have to make sure that our food cart business has enough money to stay afloat.

This goal can seem lofty when first open a pizza business, since it may be a long time before we get out of the red and start

seeing profits.

We don’t need a business school degree to manage our new build food product finances, but we need most likely need to

learn some new concepts to understand how money comes into and goes out of our business in order to make smart business

decisions. One critical key performance metric each one of us should track in break-even point.