Advertising and

Consumerism
 Advertising and
Consumerism

pocket money afford ads lend/ borrow

income bargains

spend sales

expenditure salary/ wage interest

 Consumerism and
Advertising

• Shopping habits
• How often do you go shopping?
• Do you buy something every time you go to a
mall?
• Decision making
» How do you decide the things you buy?
» Where do you get information on those
items?
» Do you consider the information on ads?
 Advertising

What types of advertising are you familiar with?

And what are they used for?

a)Institutional
– To inform people
– To alert to certain behaviours
– To inform about specific themes
 Advertising

b) Publicity
– To sell products
– To inform about the characteristics of the
products

c) Campaigns
– To ask for people’s
intervention
– To inform people
 Types of advertising

• Billboards
– Outdoor advertising generally including
images and text

• Online adverstising
– Pop-up windows and corner ads that appear
when you enter some sites
– Campaigns and surveys online
 TYPES OF ADVERTISING

• Phone advertising
– Phone interviews/ questionnaires

• Leaflets
– Very colourful, containing information and contact
numbers in case of interest

• Newspapers/ magazines
– Include entire sections and pages dedicated to ads
 What characteristics make a good
advertisement?

• Short and catchy slogan

• Short sentences with concise information
• Good-looking people
• Happy people
• Famous people using the advertised product
• Nice scenarios
• Colourful images
• Funny situations
• Catchy song
 Unscramble the letters and discover
words related to Advertisement.

• pytuilibc • Publicity

• bdrlabloi • Billboard
• dtrcie rcad
• Credit card
• vsae
• Save
• iaanrgb
• Pocket money
• kpetoc ymeno

• aweppnsre • Newspaper
 Complete the sentences with the
words from the box.

sales
a) Rose only goes shopping during the ________ season.
b) My friends and I discovered a shop with the best
________ - it’s all so cheap there!!
bargains
c) Some ______________
shop assistants are very helpful. Others are
very annoying.
leaflets
d) There are always lots of ________ in my mailbox.
e) My friends go to the mall quite often because they love
_______________.
window shopping
window shopping promotions leaflets sales owners

bargains magazines shop assistants campaigns