Element 2

Promote the organization

and the IT department
 LEARNING OUTCOMES

 1. Briefly explain the role of the information

technology functions within the
organization.

 2. Consistently promote the organization in

a positive way
ROLE OF THE INFORMATION TECHNOLOGY
FUNCTIONS WITHIN THE ORGANIZATION
Information Technology (IT) functions

 IT can be used for a wide range of functions

depending on the sectors within the industry, the
type of organization and the business conducted.

 The structure of the IT department may be a

separate branch, department, division or an
integrated function of an organization.
 There are five general sectors of the IT
industry:

 Computer hardware
 Communications hardware
 Packaged software
 Computer services
 Communication services
Each of these sectors uses IT in different ways to
achieve different organizational goals.

In the computer services sector, for example, information

may be used for:

 Data processing
 Information storage and retrieval
 Computer maintenance
 Computer consultancy
 Other IT functions within an organization
may include but are not limited to

 Enabling and maintaining the use of IT

 Producing documents/designs
 Enabling electronic communication
 Developing products
 Providing technical support
 Role of IT functions
The role of IT functions in an organization is dependent on
many factors, but essentially it is to provide technology
solutions that support the main business.

The main functions of the IT department are to:

 Provide technical support

 Develop and maintain of custom software
 Purchase and install hardware and application software
 Establish and administer network
 Train
 PROMOTE ORGANIZATION IN
A POSITIVE WAY
 In order to promote the organization in a
positive light you will need to know and
understand its mission statement, establish
how the organization sees itself and how it
wishes to present itself to its internal and
external customers.
 A Mission Statement
 Describes the basic purpose of the
organization
 Is usually found in the organization's
strategic plan.
 The mission statement and organizational
plans are often published on the
organization’s web site.
 Promotion of the Organization
Many organizations promote themselves through corporate
advertising.
 This includes posters, brochures, listings in phone books,
promotion of their mission statement within the organization
and having a presence on the Internet.

As an employee, you promote and represent your

organization in many ways.
 The overall image of the organization in the public eye can be
conveyed by the approach that employees have to
customers, their telephone etiquette, mode of dress, and how
business is conducted, including meetings, presentations and
interviews.
 Never ‘bad mouth’ the organization for
which you work. If you are no longer
dedicated to the organization’s goals it
is best for you to leave.
ANSWER THESE QUESTIONS
 Explain the IT functions within an organization.
 How important are these functions to the
organization?
 What is a mission statement?
 Why is it important to promote the organization
in a positive way?
 State some ways that an organization can
promote themselves in a positive manner.