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    The Marketing Tactics of L'Oréal

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    Falguni Shome
    L'Oréal is a global beauty company founded in 1909. They spend $7 billion annually on advertising, mainly television commercials. L'Oréal markets their diverse products worldwide to all age groups and socioeconomic classes, sometimes partnering with celebrities. Their goal is to double their customer base from 1 to 2 billion by 2020 by continuing innovation and expanding into new markets. While L'Oréal has strong brand recognition and product diversity, increasing technology and marketing costs pose threats to growth.

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    The Marketing Tactics of L'Oréal

    Uploaded by

    Falguni Shome
    53 views8 pages
    L'Oréal is a global beauty company founded in 1909. They spend $7 billion annually on advertising, mainly television commercials. L'Oréal markets their diverse products worldwide to all age groups and socioeconomic classes, sometimes partnering with celebrities. Their goal is to double their customer base from 1 to 2 billion by 2020 by continuing innovation and expanding into new markets. While L'Oréal has strong brand recognition and product diversity, increasing technology and marketing costs pose threats to growth.

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    L'Oreal Presentation

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    L'Oréal is a global beauty company founded in 1909. They spend $7 billion annually on advertising, mainly television commercials. L'Oréal markets their diverse products worldwide to all age groups and socioeconomic classes, sometimes partnering with celebrities. Their goal is to double their customer base from 1 to 2 billion by 2020 by continuing innovation and expanding into new markets. While L'Oréal has strong brand recognition and product diversity, increasing technology and marketing costs pose threats to growth.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    53 views8 pages

    The Marketing Tactics of L'Oréal

    Uploaded by

    Falguni Shome
    L'Oréal is a global beauty company founded in 1909. They spend $7 billion annually on advertising, mainly television commercials. L'Oréal markets their diverse products worldwide to all age groups and socioeconomic classes, sometimes partnering with celebrities. Their goal is to double their customer base from 1 to 2 billion by 2020 by continuing innovation and expanding into new markets. While L'Oréal has strong brand recognition and product diversity, increasing technology and marketing costs pose threats to growth.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 8

    The Marketing tactics of

    L'Oréal
    The Company of L'Oréal

    • L'Oréal is a started in 1909, they are in the beauty industry with


    items like hair care products and make up. L'Oréal spends around
    $7 billion on ads in 2009, they put most of it towards tv. They also
    have products that go around the globe and are very diversified.
    L'Oréal also works with celebrities to market their products and
    specific age groups. L'Oréal has merged with a few companies like
    Maybelline and Ralph Lauren. Their goal is to increase their
    customer base from 1 to 2 billion.
    Central Problem

    • Doubling customers by 2020 (2 billion)


    • Needing to increase size of company
    • Continuing to have creativity, flair and intuition
    SWOT

    Strengths Weaknesses
    - Marketing - High cost of research
    - Markets to all class levels - High cost for advertisement
    - Has products for all class levels - Relatively new to digital marketing
    - Has diversified products

    Opportunities Threats
    - Build stronger customer relationships - Rising costs to add online marketing
    - Increase margins across the board - Increasing technology cost
    - Attract new customers through marketing - Changes in styles
    - Create new products for other niches - Lost of uniqueness of products
    - Build relationships with influencers -
    GDP Growth for 2010
    Alternative Strategies

    • Continue to market like before, but more of the online marketing


    • Keeping up with the newest styles
    • Continuing to create new and unique products
    • Adding a new online department
    How are they doing now?

    • L’oreal has expanded to many other countries one including a new


    European Zone
    • They have acquired other companies such as Youth to the People
    • They have entered into the business of going greener and call it L'Oréal
    for the Future
    • They had higher revenues from 2018 to 2019 but in 2020 lower
    • https://finance.yahoo.com/quote/OR.PA/financials?p=OR.PA
    • https://www.moodiedavittreport.com/loreal-for-the-future-beauty-powerhouse-unveils-ambitious-ten-year-sustainability-programme/
    • https://www.loreal-finance.com/eng/news-release/loreal-signs-agreement-acquire-youth-people-california-based-skincare-brand-
    inspired
    • https://www.loreal-finance.com/eng/news-release/loreal-announces-creation-new-europe-zone-be-led-vianney-derville
    Discussion Questions and Thoughts

    • What do you think L'Oréal should do to help double their customer


    base?
    • What are threats that could rise in the future?

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