“FACTORS AFFECTING GENERATION Z

ACCEPTANCE
ON SELF-ORDERING KIOSK IN SELECTED
FASTFOOD
IN SAN PEDRO CITY, LAGUNA”
 CHAPTER 1

THE PROBLEM AND ITS SETTING

Today's fast-paced world is increasingly becoming
characterized by technology facilitated transactions.
Growing numbers of customers are interacting with
technology to create service outcomes instead of
interacting with employees. The growing use of
information and communication technology (ICT) in
services has revolutionized the interactions between
service providers and customers and has increased the
standardization of many services.
The self-ordering kiosk is the latest innovative
technology to be offered by restaurants to
improve customer experiences, especially in
quick-service restaurants. A self-ordering kiosk
offers guests the power to order and pay
through themselves.
There are some factors affecting the customers'
acceptance of self-ordering kiosk of McDonald and
some of it are its excellent benefits and its
advantages. The most immediate benefits of adopting
self-order kiosks are cost-related and consistent
interaction, some of the reasons why customers accept
and prefer the new system now.
The biggest customer segment for fast-food brands
now is Generation Z, and companies are taking a
closer look at their behavior in order to maintain their
loyalty and acceptance. To contribute to the
understanding of the behavior of Generation Z
customers in the fast-food market, this paper explored
the factors that these customers consider when
developing acceptance to a fast-food brand like
MCDONALDS.
With these endeavor we would like to give you the
FACTORS AFFECTING GENERATION Z
ACCEPTANCE
ON SELF-ORDERING KIOSK IN SELECTED
FASTFOOD
IN SAN PEDRO CITY, LAGUNA”
Thank you!