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Integrating Intellectual Property in The Business Plan and Strategy: Identifying, Protecting, Developing, Managing and Auditing IP Assets
Integrating Intellectual Property in The Business Plan and Strategy: Identifying, Protecting, Developing, Managing and Auditing IP Assets
Shanghai
16 December 2004
INNOVATION LAW
PHILIP MENDES BRADLEY THOMAS (ASSOC)
Level 3, 380 Queen St
Brisbane QLD, Australia
Ph + 61 7 3211 9033
Fax + 61 7 3211 9025
Philip@innovationlaw.com.au
Bradley@innovationlaw.com.au 1
What is a business plan ?
.
Identify the IP
Secure the IP Management
Register the IP Operations
Protect the IP
Exploit the IP Growth
4
Identify the IP
Even though the SME paid for the creation of the IP, the IP is
still owned by the contractor
14
Business Plan and securing the IP
Business plan:
Contains the policies upon which that protocol rests
Explains the protocol
Functions etc of
IP Manager
IP Committee
CEO
Explains the tools
Written evaluations.
Analysis and Reports,
Search reports, literature searches, etc 23
Protect the IP
Confidentiality
When disclosures of IP are made to persons outside
the SME,
24
Protect the IP - Confidentiality
60
50
40 Series1
30 Series2
20 Series3
10
0
Other
Company
Not Known
Competitive
intelligence
relationship
Foreign
Person in
trusted
27
Protect the IP: staff employment agreements
Impact of IP Loss
35
30
25 Series1
20
Series2
15
10 Series3
5
0
Competitive
Other
Legal Cost
Share loss
Advantage
Market
Loss of
28
Protect the IP: staff employment agreements
32
Exploit the IP – exploit other applications