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    Revati Jadhav
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    The e-retailer faced challenges of low sales growth and long delivery times due to a supply chain process with a total lead time of 14.5 days and 11 days after placing an order. Analyzing the supply chain using value stream mapping identified that response time accounted for 76% of the total time. Implementing an FBA model reduced the total lead time and time after ordering for prime and non-prime customers, improving customer satisfaction and sales growth.

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    The e-retailer faced challenges of low sales growth and long delivery times due to a supply chain process with a total lead time of 14.5 days and 11 days after placing an order. Analyzing the supply chain using value stream mapping identified that response time accounted for 76% of the total time. Implementing an FBA model reduced the total lead time and time after ordering for prime and non-prime customers, improving customer satisfaction and sales growth.

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    9 views2 pages

    Case Study-Services

    Uploaded by

    Revati Jadhav
    The e-retailer faced challenges of low sales growth and long delivery times due to a supply chain process with a total lead time of 14.5 days and 11 days after placing an order. Analyzing the supply chain using value stream mapping identified that response time accounted for 76% of the total time. Implementing an FBA model reduced the total lead time and time after ordering for prime and non-prime customers, improving customer satisfaction and sales growth.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    E-Retailer - Shenzhen, China

    Problem Entered North American market through Amazon platform but it faced challenges like low
    sales growth, long delivery times, low customer satisfaction

    • Total lead time = 14.5 days


    • Lead time after = 11 days
    placing an order

    • Response time is 76% of the total


    time product is in the
    e-retailer supply chain process

    Fig. The current VSM of the phone case supply chain in the e-retailer

    Source: Qin, Y. and Liu, H., 2022. Application of Value Stream Mapping in E-Commerce: A Case Study on an Amazon Retailer. Sustainability, 14(2), p.713.
    Scoring Method for
    Root cause
    Logistics Model Future stream mapping
    analysis
    Selection

    • Total lead time


    Prime = 16 days
    Non Prime = 20 days

    • Lead time after placing an order


    Prime = 2 days
    Non Prime = 6 days

    • Response time reduced from 11


    days to 2 or 6 days depending on
    membership status.

    Fig. The future VSM with FBA


    model applied for the e-retailer

    Result Improved customer satisfaction and growth in sales. NVA added activities were better organized

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