CORPATE COMMUNCATION AND PUBLIC RELATION

INTRODUCTION OF GONOISE COMPANY

There is a noise within each one of us, the burning flame that's constantly pushing us to follow our dreams. It is this inner noise that
drove Amit Khatri & Gaurav Khatri to found their own company, in 2014. What better name could there be for it, than Noise ?Noise
started out selling smartphone cases but Amit & Gaurav saw the smartphone revolution and realised that with a phone at the centre of
most people's lives, smartphone accessories would be the next big thing in India. Noise diversified into smart wearables and wireless
headphones. Noise was one of the first brands in India to offer truly wireless earbuds the Noise SHOTS.Noise makes the latest personal
technology accessories available and affordable to young Indian consumers. We have been listed as bestselling brand on Amazon and
Flipkart for four years in a row and in 2019, Noise was the biggest Indian seller of wireless earphones in the country. We were also the
only Indian brand amongst the top 5 brands selling wireless earphones in India.Noise is renewing its focus on smart wearables &
hearables. (wireless headphones with advanced features) We aim to be the biggest player in the Indian market, a household name with
young, highly tech-savvy Indian consumers and a brand Indians are be proud of GoNoise.The Noise Company is an American independent
record label and music management company based in Austin, TX. The label was founded in 2007 by recording artist Ben Kweller. In 2009,
Kweller stated in an Australian magazine that he recently parted ways with his long-time label-home, ATO Records in order to start a new
company to release his music and help other artists. Over the years, NoiseCo (as it is often called) has grown from being a label, to an all-
encompassing entertainment company that focuses on many aspects of its clients' careers. The Noise Company LLC was incorporated on
January 22, 2011.
Features and specifications

The Shots Groove earbuds come in a sleek, matte-finish round charging case that makes it super stylish and super
portable, making them a perfect candidate to be shown off. They are Built for those who don’t like to compromise on
their comfort, these snug-fitting buds are super-light at just 4.4 grams. The buds feature Bluetooth v5.0 with quick
pairing support out of the charging case while also supporting truly wireless pairing with individual earbud so no sound
is lost to you. With an IPX5 rating that makes it water-resistant, these buds are good companion during your daily
fitness grind whether you are heading outdoors or staying inside the four walls. Shots Groove with mic features full
touch control that completes the truly wireless experience as you don’t have to fumble for your phone managing calls,
controlling music or volume or activating voice assistant. An IPX5 water-resistant rating ensures the Shots Groove is
protected against little rain and a whole lot of sweat, so you can hit the gym or park without worry.It has total 15 hrs of
battery life to play your longest playlist or to enjoy movie marathon sessions. This are perfect fit for dancer, sports
persons and people who listening songs, because it has active noise cancellation which helps you freely work without
any disturbance.
Advantages of running pr campaign.

This is a fairly obvious benefit of PR campaigns. You can get your products and services in front of more consumers, and as
a result, gain more customers. PR is a valuable marketing channel for supplementing your direct marketing or advertising
efforts.-Public relations (PR) can help raise your business' profile and improve your reputation. If done well, it can be a
cost-effective way to get your message to a large audience. However, it can be tricky to guarantee success. Consider the
benefits and challenges to make the most of PR in your business.
Methods to evaluate how effective your campaign is

Our way to measure the effectiveness of a marketing campaign is simple: measure the amount of direct sales revenue the campaign
produces. Regardless of the secondary calculation a company uses to define success, whether total return on investment (ROI) [total
money spent on campaign vs

.-Here are some of the common KPIs measure for our campaigns, regardless of the type, channel or medium:

-Return on Investment (ROI)

Return on Investment measures the sales revenue a campaign brings on every dollar spent.For example, if John spent $1,000 on a
campaign that generated $5,000 in sales, John's ROI is $4,000 or 400%.This is the best KPI to measure the effectiveness of all
marketing campaigns because it also measures the quality of leads these campaigns generate

.-Cost per Win (Sale)

Cost per Win measures the expense of each sale. Let's say that John's campaign resulted in five sales. With a $1,000 budget, that is
$200 per sale. This important metric compares the campaigns to each other.

-Cost per Lead.

Cost per Lead measures the cost-effectiveness of marketing campaigns. This metric focuses entirely on the leads generated by the
campaign. Since it factors out the sales process it doesn't measure the quality of leads. Using the example from above, let's say the
five sales resulted from 10 leads. With the same $1,000 budget, that is a cost of $100 per lead
Incremental Sales.

Incremental Sales measures the contribution of marketing efforts toward the sales numbers. Incremental sales show the effectiveness of
your marketing campaigns in generating sales, and are a great way to compare your marketing efforts. For example, if John's sales for
the month were $500,000, the campaign from above resulted in 1% of his total sales .

-Purchase Funnel.

Using Google Analytics (or a similar tool) you should also measure and analyze the sales process for the leads generated by each
marketing campaign (for example, conversions and percentages for visits, interactions, leads and sale). This can help you find drop off
points that can tell you more about your traffic or your sales cycle

.-Customer Lifetime Value.

Customer Lifetime Value measures the lifetime value of your customers by utilizing the following formula: "average sale per customer"
multiplied by "average number of times a customer buys per year" multiplied by "average retention time in years for a typical customer."
This data will certainly take time to compile, but by calculating the CLV, you can see which of the marketing efforts generate your best
customers.
Target Audience

1) Our target audience are adults who are mostly college students are graduates.

2) Who are technologically advance.

3) Who love music, and who love to listen music.

4) Who love to use gadgets, and who follow latest trends.

Our main objective is to synchronize from Kashmir to Kanyakumari Since many people
were giving negative reviews about the go - noise earbuds our objectives are

:S - To change the thought for negative post of sale review . We will include ambassadors,
stakeholders, consumers and promoters.

M - We are going to focus on Internal changes of the company.

A - We will give post service to our customers. We will solve all the queries of our customers. Our
campaign is for 1 month. We will be doing our campaign for 1 month online on social media, by
putting on YouTube and by showing gadget review pages.