Scribd Logo
Upload

Welcome to Scribd!

  • 26 views

    Allen Solly Campaign

    Uploaded by

    JAJ
    The document discusses an upcoming advertising campaign by Allen Solly called "Future of Bottomwear" which will promote a new collection reversing the typical focus on tops by instead highlighting trousers. The campaign will use traditional and new age advertising across television, streaming platforms, cinemas, and social media to bring the brand's logo to life through a storytelling video with quick edits and a peppy soundtrack.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Allen Solly Campaign

    Uploaded by

    JAJ
    26 views9 pages
    The document discusses an upcoming advertising campaign by Allen Solly called "Future of Bottomwear" which will promote a new collection reversing the typical focus on tops by instead highlighting trousers. The campaign will use traditional and new age advertising across television, streaming platforms, cinemas, and social media to bring the brand's logo to life through a storytelling video with quick edits and a peppy soundtrack.

    Original Description:

    Digital Marketing Plan

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses an upcoming advertising campaign by Allen Solly called "Future of Bottomwear" which will promote a new collection reversing the typical focus on tops by instead highlighting trousers. The campaign will use traditional and new age advertising across television, streaming platforms, cinemas, and social media to bring the brand's logo to life through a storytelling video with quick edits and a peppy soundtrack.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    26 views9 pages

    Allen Solly Campaign

    Uploaded by

    JAJ
    The document discusses an upcoming advertising campaign by Allen Solly called "Future of Bottomwear" which will promote a new collection reversing the typical focus on tops by instead highlighting trousers. The campaign will use traditional and new age advertising across television, streaming platforms, cinemas, and social media to bring the brand's logo to life through a storytelling video with quick edits and a peppy soundtrack.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    FUTURE OF BOTTOMWEAR

    CURIOSITY CAMPAIGN

    Bottom is top, top is bottom, up is down, down is up...


    Curious to know what we are talking about? Stay tuned.
    #AllenSolly #ComingSoon #StayTuned
    LATEST CAMPAIGN

    Bottom is top, down is up.


    Introducing The Future of Bottom wear from Allen
    Solly. 
    #AllenSolly #FutureOfBottomWear #NewCollection
    KEY ASPECTS OF THE CAMPAIGN

     Future Of Bottom Wear


     Trend Change ( Shift from Shirt to Trousers)
     Traditional & New Age Advertising
     Platforms : TV, Hotstar, Cinema Halls, Social Media
     Brand Logo (The Stag) brought alive
     Story Telling with Stag.
     Quick Edits and peppy track.
    FACEBOOK POSTS:
    INSTAGRAM
    BRAND WHICH WE CAN RELATE TO
    SAMPLE POSTS FOR COOKIE MAN

    You might also like