Fruitify

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 OUR Mission
At fruitify we strive to get our customers the
best fruits possible. With all of our produce
locally sourced from small business. We believe
in supporting our local small businesses and
getting fresh produce.
About
A food truck located in the town of Atwater.
A summer stand for fresh, cool, and sweet drinks.
The place for the residents to get a taste of the refreshments
of Merced.

Ran By: Daliah Avila, Dayanara Garcia, and Shi Long

Song.
 Contact Information

Contac
Name Address
t us at
Fruitify 1085 Bellevue Rd, (209)555-0183
Atwater, Ca 95301 @fruitifyCa on
instagram
 Fruitify

Why we
chose Shi Long
Fruitify Song
We chose fruitify because we saw a need
for more healthy and organic choices in
Atwater. We saw that the there weren’t a
lot of spots in Atwater that served
healthy food so we wanted to give the
community a place to get healthier
options.
 Demograp Consumers What drives
hics their buying
what
whatare
arethey
they What drives
25-35 behavior?
looking
lookingfor?
for? their buying
MIllennials
Healthier options
behavior?
Wanting to improve their
health
Overall diet
improvement

Hobbies
Marketing trends
Research shows that the there has been a huge
growth in the the healthy lifestyle trend.
People want to improve their overall health
and we are here to help
 Marketing segment
Are they
spending
more/less ?
They are spending more
money due to the huge
growth in the the healthy
lifestyle trend.
Are they Describe how your
products meet the
changing their
needs of your
ideas about particular
products ? segment?
Yes, because they are Our product meets the
wanting to improve their needs of our customers by
health. giving them the healthier
food options that they need
to improve their health.
 STRENGT swot analysis
WEAKNE
HS SSES
● Gym location for target ● Healthy food tend to have high
customer prices.
● Healthy eating is rising ● This town isn’t that known for
Opportuni such picky spending.

ties Threats
● Social media ● Competitors
● Partnerships with local ● Pandemic
businesses ● Crop issues
 pest analysis

Technologic
Political al
The local government Technology is a big part of
implanting regulations fruitify. With technology
Permits needing to be
updated Economical Social changing at a rapid pace we
have an endless amount of
Minimum wage increase. Social media will play a big
opportunities. One idea could
Taxes increase part in Fruitify. We will
be to accept cryptos like BTC
have accounts that we will
or Doge as a joke to gather
be very active on. Also
attention. Another could for the
being in front of a gym will
truck to be electric to attract
help raise our brand
supports base off green energy.
awareness. Which will
allow us to grow socially
 Menu

Apple power: 3.25, sell 4.50

Berry good: 3.50, sell 4.99
Tropical Paradise: 3.75 sell 6.35
Banana Baby: 3.00, sell 5.69
Nutter Butter: 4.00, sell 7.59
Chicken Salad: 8.00, sell 9.85 to 10.79
 Supplies

Refrigerator
● ● Measuring cups
Grill ● Cups
● ● Cutting boards
Counter space ● lids
● ● trash can
Blenders ● straws
● ● Mix bowl
Sink ● plastic forks
● ● Pans
fans ● plastic bowl
● knife
 Foods

Products Statue
The fresh, healthy fruits and will ● High quality
be locally sourced from the farms ● Fresh
of Merced country. These ● Locally made
nutritious treats would perfectly
safistrify your sweet tooth.
 Competitors
We will be competing with other food trucks in the area AGE
and with other healthy restaurants nearby. However our
main competitor will be other healthy restaurants like
Power Up Nutrition and Jamba Juice. This is because
people can go to other food trucks but there are little to
no food trucks in the area who focus on healthy food. At
Fruitify we get fresh local produce compared to our
competitors who get their produce frozen and delivered
from a big company.
 DISTRIBUTION CHANNELS
Our produce will mainly be
source from local businesses and
farmers. The few that can’t be
brought here would come from
wholesale retailers.

Local businesses Our truck Consumer

Located at 1085
Bellevue Rd, Atwater,
Ca 95301
 About our location
We chose to be located in front of the fit republic gym here in Atwater. We chose
this location because we thought we would get a lot of people going after their
workout. Since we are a health food truck we though being in front of a gym would
be the best option so that all after a hard workout people could get a healthy meal.
 Social Promotion
Media
Instagram account FLYER
@FruitifyCa
A online presence for
attracting customers
and to inform about
our presence.
WORD OF
MOUTH
BUD
Atwater and Winton are small
community and having people to

GET
talk about us could have great
impacts
 Giving back to the community

At Fruitify we give the people in our community a place to get healthy options to
improve their health. Since our produce is from local small business we are having the
money we spend stay in our community.