4.

5 Destination
Management
 Overview
Pengerang Municipal Council
is a new local authority
established specifically to
administer the ongoing
development of Pengerang,
through mega petroleum hub
projects and gas. Pengerang
Municipal Council was
established to provide
customer-oriented, investor-
friendly services and prioritize
the local community. The
Pengerang Municipal Council
implement the latest
infrastructure, efficient
governance and smart
technology in the provision of
blue print for its future
development
 What is Destination Management
?
● Destination management
consists of the
coordinated management
of all the elements that
make up a tourism
destination. Destination
management takes a
strategic approach to link-
up these sometimes very
separate elements for the
better management of the
destination.

● There are 4 variables

under the Destination
Management
1. Governance
2. Certified Personal
3. Infrastructures
 Governance
In this report, the governance that
responsible for the development of the area
have been carried out in 4 level. The first
level of institutional framework at the federal
level which focusing on the jurisdiction and
potential negative impact on local
community. As MOTAC mission to drive the
tourism and culture sectors as the catalyst for
a sustainable socioeconomic growth, as well
as to strengthen, conserve and preserve
national arts, culture and heritage. Regarding
on that, Desaru are being targeted to being
niche market that attract international visitor,
with the guidance of the federal institution,
the impact can be minimalize.
For second level of institutional level it will
focuse on the regional level. In the
governance of state it will focused on the
Tourism Malaysia Johor, which actively
promotes the local attractions and

Lastly, the governance at the tourism in

terms of leadership of village chief in
management level of the local community
institutional level it will focuse on the
governance of Pengerang. Pihak Berkuasa
Tempatan Pengerang are accountable
towards the development of local place.
 ICU

EPU

MOTAC MORD MOA MOW

Tourism JKR
LKIM FEDERAL
Malaysia
LEVEL

KEJORA
REGIONAL
LEVEL

MOTAC
STATE

BPEN

STATE
LEVEL

Tourism
Johor

LOCAL
MPP LEVEL

LOCAL
LEVEL

MPP

Village
Chief

Head
Village
 INDICATOR

ICU Implementation Coordination Unit

EPU Economic Planning Unit

MOTAC Ministry of Tourism, Arts and Culture

MORD Ministry of Rural Development

MOA Ministry of Agriculture

MOW Ministry of Works

LKIM Fisheries Development Authority of Malaysia

JKR Malaysian Public Works Department

KEJORA South East Johore Development Authority

MPP Majlis Perbandaran Pengerang

BPEN Bahagian Perancang Ekonomi Negeri Johor

In our study, we have identify stakeholders that involved in Desaru,
Sungai Rengit and Punggai that include the roles of Government
Organization.

GOVERNMENT ORGANIZATION

STAKEHOLDER ROLES

Ministry Tourism, Arts and Culture • Overall Tourism Industry

(MOTAC) Development
• Coordinating State agencies
• Incentives
• Infrastructure development at
tourism destination
• Overall policy and planning for
Tourism Industry
• Socioeconomic growth
• Licensing (Tour operator, Tour
guide, Accommodation)

Tourism Malaysia • Stimulate and promote tourism

within Malaysia
• Invigorate, develop and market
Malaysia domestically and
internationally
• Coordinate all marketing
activities relating to tourism
conducted by any organization,
government or nongovernmental
agency
• Recommend to the minister
relevant measures and
programmes that stimulates
development and promotion
Department of • River Management
Irrigation and Drainage • Coastal Management
(JPS) • Water Resources Management
and Hydrology
• Flood Management of
stormwater Management
 GOVERNMENT ORGANIZATION
STAKEHOLDER
Malaysian Public Works
Department State(JKR)
Fisheries Development Authority of
Malaysia
Majlis Perbandaran Pengerang
ROLES
• Roadside Development
Management / GIS / Complaints
• Manage and Monitor Road
Safety Projects
• Monitor the Implementation of
State Government Projects and
Projects of the Ministry of Rural
and Regional Development.
• Managing and maintaining area
roads
• Encourage & promote efficient
and effective management of
fish industry and marketing
• Participate in fisheries
enterprises and for that purpose
participate in boat construction
and production of fish supplies
and equipment
• Register, control and supervise
Fishermen’s Associations and
provide allocations for matters
related therewith.
• Provide complete infrastructure
to encourage socio economic
growth.
• Provide effective and
comprehensive regulatory,
cleanliness and provide
beautiful and attractive
landscape.
• Licensing and controlling
business, advertising and
hawker activities
 GOVERNMENT ORGANIZATION

STAKEHOLDER ROLES
Tourism Johor • Strengthen high level
coordination to drive the
implementation of the National
Tourism Policy
• Increase the capacity and
tourism core skills of local
authorities that are involved in
destination management
• Embrace innovative governance
models to facilitate participatory
process and public – private
sector partnerships
Lembaga Kemajuan Johor • Develop and coordinate the
Tenggara (KEJORA) economic and social life of the
community
• Intensify housing development,
agriculture, enterprise and trade
as well as local social facilities

Accelerator

Desaru Coast

• Trigger the study area with the development fund and project.
• Improve the supporting business and increase the job opportunity
among the local community.
• Increase the investor collaboration towards the industrial sectors
• Attract international visitor due to the marketing and relation of the
multinational company.
• Attract foreign investment in the area through the development
project.
 Overlapping Jurisdiction

Based on the data that we have collected through in various method, we conclude that
overlapping jurisdiction refers to jurisdiction that can be exercised simultaneously by
more than one agency over the same subject matter and within the same territory. In
short, more than one agency has jurisdiction over a matter.

Function MARKETING FUND TRAINING MANAGEMENT

Agencies

MOTAC

TOURISM
MALAYSIA

TOURISM
JOHOR
Majlis
Perbandaran
Pengerang

KEJORA

Regarding on the analysis that have been done, there are quite well
overlapping jurisdiction based on the function or role of the governance
agencies based on the study area, these resulting on effectiveness of the
development or tourism sector. Drastic change of jurisdiction should be
implement so that the smoothness of the jurisdiction can be apply on the
area.
 Qualified Personal
Tourism and hospitality supports indirect employment in activities like restaurant
suppliers, construction companies that build and maintain tourist facilities, as well as
necessary infrastructure, various handicrafts producers, marketing agencies,
accounting services, which are more or less dependent on the companies providing
direct employment for their revenues. Job quality determines the image of an
enterprise as an employer and affects its ability to compete for human resources. In
this section, it function as to empower local community to be more professional and
capacity building towards the opportunity that exists through the Pengerang
Integrated Petroleum Complex (PIPC). In measuring the professionalism context,
there are limited variables that can be prove. Based on the industry that almost rely
on the service of human as it indicator of the satisfaction towards the service. The
professional of the manpower can be achieve through the intake from the education
institutional that offer training and guidelines at certain industry.
 Higher Educational institute

Regarding on the our study project, there are plenty of educational institute that are indirectly supply
the professional and manpower at Desaru, Sungai Rengit and Punggai. The internship programed that
have been held between higher educational institute and Multinational Company in in Pengerang that
focused on oil and gas, has opened the job opportunity among university graduate from UTM, UTHM,
UMP, USM, UMS and UITM.
Higher Educational institute

Technical and Vocational Education and Training (TVET) includes formal, non-formal and
informal learning that prepare young people with the knowledge and skills required in
the world of work. Located at the strategic area which are popular with tourism activity
and petroleum complex, the manpower are needed in order to smoothen the industry

and the influx of in bound and outbound of tourist that visit. The TVET instituted that
located nearby are IKBN Bandar Penawar, Kolej Komuniti Bandar Penawar. Programmed
that are being offered in those institution more directed toward tourism and hospitality
and are link up with Hard Rock Hotel Desaru and Desaru Tuna Maya as internship venue.

Industrial Visit In Desaru Tuna Maya

Industrial Visit In Hard Rock Hotel Desaru

 Training Institute

In the training institute that are located near the study area do support the training that
are sought after in the industrial requirement. Some of the training institute offer the
funding from the government agency like KEJORA for special requirement based on the
family background. “Program Latihan Kemahiran Kerjaya (PLKK) aims to provide financial
and management assistance to enable the target group to take short, medium and long
term training courses including basic MLVK (Sijil Kemahiran Malaysia SKM 1 & SKM 2).
Under the collaboration between KEJORA and Akademi Minyak dan Gas (AMGKYPJ) and
Johor Skills - PUSPATRI

KEJORA FUNDING

TRAINING PERIOD / COURSE ASSISTANCE RATE (RM)

Less than 1 week 1,200.00

1 week to 3 months 3,000.00

3 months to 6 months 5,000.00

6 months to 1 year 10,000.00

SKM 1 UNTIL SKM 2 15,000.00

“Most of the youth are more interested to pursue their study in technical skills
due to the Petronas Project that being offered by the company”

Chief Villager, Mr Ariffin Nahar

“After they finished their SPM, some of them are being offered directly to the
technical course which have been guaranteed their career at company”

Local People, Mr Anuar

Training Progress

Training Completion
 Infrastructure
In this infrastructure, the role of the agency in areas like funding are
crucial, in order to make the development and planning in the area are
well established , it need stable fund from the agency.

Program Pengerang Desaru Coast

Perumahan Rakyat Infrastructure International Ferry
Termiskin (PPRT) Project: Jalan FT92 Terminal project
to PULAREK
Improving the
quality of life of Benefiting 20,000 residents Boost connectivity with
poor families by and industry players in the direct access to Singapore,
building or Pengerang area further Batam and Bintan islands in
repairing houses to supporting the Pengerang Indonesia.
provide a safer Integrated Petroleum
and more Complex (PIPC)
comfortable place
to live as the basis
for the growth of a
family.

MOTAC

• Ministry of Tourism, Art and Culture Malaysia (MOTAC) offers financial assistance
through Tourism Infrastructure Fund (TIF) under the Bank Pembangunan Malaysia
Berhad (BPMB). To support SMEs in the tourism sectors by preserving their
capacity and assisting them to undertake the necessary investments to adjust and
remain viable post-COVID-19.
• Total allocation RM1 billion

“We manage to get funding around RM 4500.00 to fix our infrastructure that
have been damaged due to flood “

Hotel Owner , Mr David

 Recommendation
Project Implementing Agency

Project 01 • MOTAC
• MPP
Improve cooperation among • TOURISM JOHOR
government agencies, private
sector and local communities
using the cluster tool kit to better
develop and promote study area
as ecotourism cluster destination

Project 02 • SKM
• KEJORA
Enhance the professionalism and
capacity building among the local
community to be competitive
with foreign professional

Project 1
The government agency need to overcome the overlapping jurisdiction first in order to clear
up their role in the management, development and training in tourism sector. Thus the
relationship with local community and private agency can be strengthen thereby the
cooperation in some activity like marketing can be don effectively.

Project 2
The involvement of agency that specifically in charge in training and development should
support in term of fund and training partnership with private organization that provide some
capability in respective fields in order to produce expert in local community that are
competitive with foreign experts.
 Kampung Punggai, Kampung Gambut

Kampung Teluk Ramunia MAP

Tanjong Surat MAP

Kampung
1 Punggai

Kampung
2 Gambut

Kampung Teluk
4 3 Ramunia

Tanjong
4 Surat
 SME Programmed - Recommendation

BPEN/KEJORA/MARA

(FUND)

COMMUNITY TRAINEE

Local Community
Entrepreneur
Family Members

Open Business

Stall

Through the local community which is in Kampung Gambut that have been relocated due to
the PIPC project, they have to readjust their source of income, so with the government
funding through KEJO0RA and MARA they can reopen area in there focusing on the SME
stall, for an example taking Pantai Klebang as benchmark as strategic business model.
 Desa stay Program
Recommendation

3 village have potential

To develop as Homestay

(Kg. Changi Kg. Simon Kg. Masjid )

MOTAC TOURISM

JOHOR

HOMESTAY MALAYSIA
DESA STAY

KAMPUNG STAY

MALAYSIA

Local

Attraction

Guideline from the

ministry

Socioeconomic
growth

Link with MOTAC & Tourism Johor to provide homestay Malaysia and Desa
stay programmed. The objective of desa stay programmed is to improve the
local community economy value chain. In the mean time, it helps the
government to promoting culture to outside. Kampung Stay Malaysia is one of
the project under the government to encourage local community create their
own business value
 Halal Seafood Center

Government Private

Agency Agency

LKIM Pipi Aquaculture

Trading

MOTAC J&C Travel

SME CORP Desaru Fruit Farm

CNI Engineering
JKR
& Construction

Cooperation

Local

Participant Community

Seafood
Complex

Halal gastronomy is famous and trending today. Halal seafood center is suitable to done in
Kampung Punggai. Comparing of benchmark with Pantai Penarik Setiu, Terengganu, the municipal
council and local government at setiu successfully manage to attract visitor from outside to taste
the seafood product by promoting the halal product and place the restaurant beside the beach.
Kampung Punggai is suitable to accept this project as it has a similar geography location. Another
than that, another benchmark such as Sabak Awor, Muar, Johor and Todak Waterfront, kota
Kinabalu, Sabah also being referred as benchmark in this project
 Ecotourism Tanjong Surat

Governance Agency NGO Agency Private Agency

MOTAC RAMSAR KHAZANAH

KEJORA
WWF ARAMCO

MPP
PETRONAS
Higher Educational
UTM, UTHM,
UITM, UMP

Cooperation
Village Chief and

Local community
• MOTAC
• MPP
Mangrove Marketing
• Desa Stay
Planting
• Travel Agency.
Beach Cleaning

Promotes as included
House Repairing
Tourism packages.

The involvement of the private, ngo and government agencies can create ecotourism activities such as
mangrove planting , beach cleaning and house repairing through various corporate social responsibility
or another program that can be combine with tourism niche market known as volunteerism