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Visual Rhetoric For Student Writers: Presented by Liz Qiang
Visual Rhetoric For Student Writers: Presented by Liz Qiang
Writers
视觉修辞(研究对象 ):
“ 一切存在‘视觉之维’的意义符号”。
What is Visual Rhetoric? (视觉修辞)
视觉修辞(研究对象 ):
“ 一切存在‘视觉之维’的意义符
号”。
亚里士多德古典修辞观 :
演说术 ( Oratory )
发明 invention
谋篇
disposition
文采 elocution
记忆 memory
发表 delivery
Why is Visual
Rhetoric Important?
Visual Rhetoric matters because…
• We use visual thinking as a major part of our
cognition (thinking process).
• We live in a visually dominated world, so…
• We must be able to read, dissect, and produce
effective visuals.
Visual Rhetoric and…
Text elements
•How type functions and choosing appropriate fonts
•Headline versus body text
•Text and the Web
Color
Visuals and graphics
•Clip art
•Illustrations and diagrams
•Graphs
•Photographs and manipulated images
Overall design
How Type Functions
vs.
Clip Art
Visuals to inform:
•Convey specific information
•Relate to content in the document
•Are more than an accent
Design Considerations:
1. Creating paths for the eye:
• Striking, eye-catching elements.
• Finding information easily.
2. Design as rhetorical organization
3. Consistency in design:
• Avoid “kitchen-sink syndrome.”
• Pitfalls of pre-fab templates.
Stepping Back
To evaluate your design, ask yourself:
• Is your design clarifying your information?
https://wiki.ubc.ca/Presentation_Skills#:~:text=Presentation
%20skills%20are%20the%20skills,the%20body%20language%20you
%20convey.
https://www.ted.com/talks/
ross_lovegrove_organic_design_inspired_by_nature?language=nl#t-
586618
https://www.google.com/search?
gs_ssp=eJzj4tTP1TcwTDPLNjNg9OJJzM0vqlTIyS_LzCsGAFtdB-
c&q=amory+lovins&rlz=1C1GCEU_zh-
TWHK913HK913&oq=amory&aqs=chrome.4.69i57j0l3j46j0l2j46l2j46i
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