Professional Documents
Culture Documents
Managerial Planning and Goal Setting
Managerial Planning and Goal Setting
Managerial Planning and Goal Setting
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Planning is Fundamental
• No plan is perfect
2
Goals, Plans, Planning
16
Mission, Goal, Strategic Planning, Strategy &
Competitive Advantage [Lee, 2014]
• Mission – the organization’s reason for existence
• Goal – the organization’s future
• Strategic Planning – process of achieving the
goal by developing a strategy
• Strategy – creating opportunities to gain
competitive advantages
• Competitive Advantage – your strength over
competitors
7.5 Criteria for Effective Goal Setting
23
Planning for a Turbulent Environment
• Contingency Planning
– Planning for emergencies, setbacksا لنكسات, or
unexpected conditions
• Building Scenarios
– A forecasting technique to look at current trends and
visualize future possibilities
• Crisis Planning
– Sudden, devastating, unexpected events