MASS COMMUNICATION

ASSIGNED BY:- PROF.JIGNA VYAS

AGENDA
• Meaning of mass communication.
• Need/function of mass communication.
• Types of mass communication.
• Features of mass communication.
• Different media of mass communication.
• Communication v/s mass communication.
• Summary.

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MEANING
Mass communication is defined as “any
mechanical device that multiples message
& takes it to larger number of people
simultaneously”.
OR
Sources which helps us to communicate
to a mass of people at same time.
Example:-
Newspaper,magazines,books,radio,tv.

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MAJOR FUNCTIONS OF MASS
COMMUNICATION
1. Entertainment.
2. Instruction.
3. Persuasion.
4. Debate & discussion.
5. Cultural promotion.
6. Surveillance of environment.

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TYPES OF MASS
COMMUNICATION
Advertising.
Journalism.
Public relations.
Social media.
Audio media.
Photography.
Interactive media.
E-books.
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FEATURES OF MASS
COMMUNICATION
Large number of audience.
Wide area.
Use of common message.
Outward flow.

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DIFFERENT MEDIA OF MASS
COMMUNICATION
Newspaper.
Magazine.
 Radio.
Book.
Television.
Films.
Computers.

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COMMUNICATION V/S MASS COMMUNICATION
Communication Mass communication
It involves two or more It is a process whereby mass
persons. produced messages are
Feedback is immediate. transmitted to large.
Feedback is delayed.
Channel of
communication are many- Channel of mass communication
written,spoken,verbal. are various mass media like
The receiver at the other newspaper,radio,books,flims,tv.
hand of the The mass of receivers, are often
communication, is the called MASS
recipient of the message AUDIENCE(individuals united by
& must possess the same a common).
orientation.

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 SUMMARY
MASS COMMUNICATION is essential part of our life.
As there are different media involved in the process of mass communication. They reach every corner of the
world & very powerful.
The major functions of mass communication are that it informs,enriches,educates & entertains.
It also helps in the transmission of culture & perform the job of surveillance of the society. 12
THANK YOU
PRESENTED BY- DHARMESH & PRATYUSH [BBA-SEM-1(B)]