Professional Documents
Culture Documents
Managing Advertising: Assigned By:-Prof - Nisha Punjani
Managing Advertising: Assigned By:-Prof - Nisha Punjani
ADVERTISING
“STOPPING ADVERTISING TO SAVE MONEY IS LIKE
STOPPING YOUR WATCH TO SAVE TIME”
ASSIGNED BY:-
PROF.NISHA PUNJANI
AGENDA
ADVERTISING COPY.
ADVERTISING MEDIA.
ADVERTISING BUDGET.
ADVERTISING AGENCIES.
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MEANING & INTRODUCTION
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SOCIAL ISSUES OF ADVERTISING
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POSITIVE IMPACTS
• EDUCATES CONSUMERS.
• INCREASE EMPLOYMENT.
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Samsung’s ‘We Care for the Girl Child’ Ad Focusing on
Education for Girls in India
• ADVERTISING IS DECEPTIVE.
• MANIPULATIVE.
• MAKES PEOPLE BUY THINGS & QUANTITIES THEY DO NOT REALLY NEED.
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ADVERTISING COPY
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PROCESS OF PRINT COPY
• COPY THINKING:- Creative thought of ad copy.
• COPY STRUCTURE:- What to say.
• COPY STYLE:- How to say.
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CHARACTERISTICS
• Simplicity.
• Extendable.
• Specific.
• Simple format.
• Language.
• Consistent.
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LAYOUT
• Headlines.
• slogans.
• Theme.
• Illustrations.
• Pictures.
• Logo.
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TYPES OF MEDIA
• PRINT MEDIA.
• BROADCAST MEDIA.
• OUTDOOR MEDIA.
• INTERNET(ONLINE ADVERTISING).
• SOCIAL MEDIA.
• PRODUCT PLACEMENT. 18
TYPES OF MEDIA IN DETAIL
• TELEVISION. • MOVIES.
• RADIO. • T.V. PROGRAMMES.
• CINEMAS.
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FACTORS AFFECTING CHOICE OF MEDIA
Objective of firm.
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MEDIA SCHEDULING
MACRO-SCHEDULING:
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MICRO-SCHEDULING:
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Sony eyes Rs 400 crore ad revenue from KBC-13
with 14 sponsors on-board
The show, which enjoys high credibility among advertisers, has witnessed a 15-20% increase in ad
rates this season
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ADVERTISING AGENCIES
ACCOUNT MANAGEMENT.
CREATIVE DEPARTMENT.
MEDIA SERVICE.
RESEARCH SERVICE.
PRODUCTION.
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LEADING ADVERTISING AGENCY IN INDIA
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ADVERTISING BUDGET
MARKET SHARE.
COMPETITION.
FREQUENCY OF ADVERTISING.
PRODUCT DIFFERENTIATION.
AFFORDABLE METHOD.
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THANK YOU!
PRESENTED BY:-
DHARMESH SAVITA
[BBA-SEM-5(A)]