PRINCIPLES OF

EFFECTIVE
SPEECH
WRITING
 Objectives

◦ After going through this module, you are expected to:

◦ 1. discuss the principles of effective speech writing;
◦ 2. analyze the importance of Audience Profile, Logical
Organization, Duration, Word Choice and Grammatical
correctness) in writing a speech;
TRUE OR FALSE
◦ ___________1. I should consider my audience’s age, interest and gender when
writing
◦ my speech.
◦ ___________2. I should use impressive words so that my audience will be
amazed.
◦ ___________3. I should research on what my audience know about the topic.
◦ ___________4. I should use jargon in my speech to make it more reliable.
◦ ___________5. I should use varied methods to make my topic more organized
TRUE OR FALSE
◦ ___________6. I should never consider the length of my speech.
◦ ___________7. I should consider my audience’s attention span in writing my
speech.
◦ ___________8. I should use catchy starter to get my audience’s attention.
◦ ___________9. I should edit my work only because of grammatical errors.
◦ __________10. I should never ask someone to proofread or comment on my
speech.
 PRINCIPLES OF
SPEECH WRITING
1. Audience Profile
◦ Knowing your audience specifically their general age, gender, educational
◦ level, religion, language, culture and group membership is one of the most important
◦ aspects in developing your speech. Basically, this is done so that you can tailor-fit
◦ your speech content and delivery to your audience
1. Audience Profile
◦ Who is the audience?
◦ How many?
◦ What does the audience know about the subject?
◦ Why should they be interested?
2. Logical Organization

◦ The logical organization or arrangement of thoughts when

it comes to speech writing can be defined as all aspects of
your writing that help the reader move smoothly from one
sentence to the next, and from one paragraph to another.
2. Logical Organization
◦ The written speech has three parts: the introduction, body and conclusion.
◦ The role of introduction and conclusion is mostly similar in many speeches,
that is,
◦ the introduction presents the main idea of your speech, while the conclusion
reiterates the main idea. The body offers definitions, examples, or any
information that can help you convey your intent and clarify the main concept
of your speech
The Introduction
◦ The introduction is the most crucial part of the speech. It is generally only 10
to 15 percent of the time the speaker spends speaking.
◦ According to Wrench (2012), a good introduction serves five functions: (1)
you should be able to gain audience attention and interest, (2), it states the
purpose of your speech, (3) it establishes your credibility, (4) it should provide
reasons for your audience to listen and (5) your introduction should preview
the main idea of your speech.
BODY
BODY
BODY
BODY
The Conclusion

◦ After writing the body of your speech following the methods of organization, the last thing
that you need to work on is how to end it. The conclusion functions as the summarizer of the
entire speech. The conclusion has to be written using different strategies (Tandoc, 2016).
The Conclusion

◦ The conclusion functions as the summarizer of the entire speech. The

◦ conclusion has to be written using different strategies (Tandoc, 2016).
◦ Present a summary
◦ Repeat the key ideas presented
◦ Repeat the central idea for emphasis
◦ Go back to the strategy used in the introduction
◦ Signal the end of your speech
◦ End with an impact
3. DURATION
◦ No matter how long the speech is, always divide it into five parts: an
introduction, the body (paragraph 2, paragraph 3, and paragraph 4) and a
conclusion.
◦ This format is adaptable to a speech of almost any length. By doing this, you
can actually monitor the time and length of your speech or the so-called
Duration. Most experts say that the ideal length of speech is up to 20 minutes.
(Gray_x0002_Grant, 2017)
DURATION
4. Word Choice
◦ There are a lot of
vocabularies available to
describe one's idea. However,
the speaker should carefully
use the correct word in
writing the speech.
◦ The use of
conversational language helps put
the audience feel at ease and
creates a special bond between the
speaker and the audience.
However, there are things that you
should consider in choosing your
words.
4. WORD CHOICE

◦ The following words should be avoided in a written speech. (Tandoc,

2016)
◦ a. Jargons or technical terms specific only for a group of people
◦ b. Redundancy or excessive repetition of words
◦ c. Language inappropriate for the audience
◦ d. Language inappropriate for the occasion
5. Grammatical Correctness
◦ Using correct grammar when you give a speech is important to prevent
misunderstanding and misinterpretation between you and the audience.
◦ Good command of the language helps listeners understand you quickly.
◦ Grammar inconsistencies slow down the communication process and generate
negative
impressions for the audience, as your ideas and thoughts are not clear and coherently
conveyed.