Search engines are powered primarily by crawling as many webpages as possible and analyzing their contents and link-relations. Search engine providers also gather signals from other sources such as your web browser. Google Chrome usage-dataa is a huge data- source for Google, for example. If you search for something relevant to products or services provided by search engines’ parent companies, search results will heavily favor their product. Conclusion Search engines offer users vast and impressive amounts of information, available with a speed and convenience few people could have imagined one decade ago. Their capabilities are expanding .