|



Karim RAMZI¶s Case study

©
 
Meriem BENNIS
Mohamed ZOUHRI
Mohamed BASSIT
Mehdi DEHBI
Miloud SAADI
Taoufik RAMDANI
Toufik AKHDARI
 R

 




R
R 
 
 


ΠRamzi's Initial presentation was well done

ΠHad made a complex budget seem clear even to a new comer to the company
 


  ΠThese were organised and prioritised concisely 
'ΠYou have found that Ramzi presented with a clarity that you have never seen
before in these presentations (page 6)
- I should have waited until we had more comprehensive data
'ΠRamzi likes to be where the action is, with a philosophy of " work hard, play


 
 hard"

'ΠThe researcher also mentioned tht ramzi had been doing late night competitor
analysis on some fresh data and was convinced now the team was backing
winner.
-I'm simply asking you to look more closely at some of the others.

  
 'ΠRamzi had shared the presentation time with a subirdinate, you had never



seen this before at Gama International Board meeting before and you
admired...(page 6)
ΠRamzi had something to say about every topic that was discussed ans was
clearly up to date on a vareity of diverse subjects.



'- It was that the plan treated marketing very much as a standalone activity and 



there were few indications of how the plan would interface with the rest of the
business.
 R

 




R
R 
 
 


- He just seems reluctant to think outside the bounderies of the current approach.
'ΠRamzi had dreamt it up and it was all about clustering product lines and seing
how they grouped for the consumer.
R 

 
'- we are planning to use a new environementaly friendly container.
'ΠFatima was collecting up her things and said she and ramzi has just been
meeting to generate some ideas about some new opportunities.
- And I said we would get it by without any additional help.
'ΠRamzi who had obviously substituted in this capacity before seemed very
comfortable to be part of this senior group.

 R
  
'ΠRamzi clearly had an agenda here and argued forcefully yo continue fund
several projects.
- Ramzi had wuickly agreed to remove this item from the next plan. (page 6).
- Perhaps our people are not efficent as they could be
  
 '- I m symply asking you to look more closely at some of the other




- Ramzi seemed unmoved by the argument.

R
 

 
- I'm not concerned about what competitor does (page 5 line 21)
- I've been helping out myself with a lot of brand analysis where not everyone is
up to speed (page 4 ligne 23)
- I know you've been putting in long hours in the office, but i am not sure all of


 your people are doing their share. (page 4 ligne 28) 
'- Omar : I ve the feeling that he re written the whole thing.
K R

  


R

 
â Delegation
ùTendency to perform most of his job by himself.
ùspending extra hours working late to achieve results
without involving all the team.

â Building effective teams

ùRelying mainly on few highly productive team members
â Consumer Focus:
ù Ignoring
and do not reacting to new costumer needs in
some cases.
K R

  





â Market category strategy

ùHighly required to manage the whole food category.

â Customer Understanding

â Project Management.
 K 



R

  
 







â 

 â 
 

 




â   
 ' Define a clear action plan
(Responsible/deadline)

' Distributed tasks with common agreement of
the participants
' Shares highlights and issues
 

'A summary will be sent to Karim RAMZI¶s !"
boss
â

 
   
K
  
' Dashboard will be send to Karim Ramzi¶s
boss
 K 


R

  
 






â R

 


â R

  â  $   

 
# 
   
    

×





!%
â  $


  

  

 




â
 





 â  $  

 





& 
' Discover their strategies !'(!)
' earn from their best practices
 K 


R

  
 






â # 
 
R

  â  $   

  
â

R

  



 
!"

â 
*



â  $
  


â   
 
*


     

 â 
*
©+ ,
 



K 


-

â In spite of his competencies and skills, we think

that it¶s not the right moment to promote him

â High potential

â He should develop the listed competencies and

skills

âWe believe that promotion could be effective in

One year.
THANK YOU