Professional Documents
Culture Documents
A Blogger in Their Midst Group3 SecA
A Blogger in Their Midst Group3 SecA
A Blogger in Their Midst Group3 SecA
THEIR MIDST
PROBLEM ANALYSIS
GROUP 3 SECTION A
Situation Analysis
Will Somerset, CEO of Lancaster-Webb during an industrial conference discovers
existence of Glove Girl who is blogging about Lancaster-Webb products in her personal
blog. Will Somerset’s event coincided with that of Glove Girl’s. A big sales prospect was
absent from Will’s event probably due to Glove Girl’s question about the ethics of that
company.
Glove Girl identifies herself as an employee of Lancaster-Webb. Her blog is popular and
has great reach. Her blog sometimes contain confidential and inaccurate information
which might lead to legal as well as business issues for Lancaster-Webb. Glove Girl was
requested by Communication Chief not to discuss Lancaster Webb customers on her
blog but she did not comply.
3
Evaluation Criteria
4
Options
Option A: Let Glove Girl continue with her blog in the existing manner
Option B : Ask Glove Girl to clearly state that blog represents her personal views and
those suited to company can be endorsed on company website
Option C: Offer Glove Girl a corporate communication role with strict NDA and start a
company blog where Glove Girl will publish about company
Option D: Accept deal from Fort Worth General, let go Glove Girl and start a company
blog where other employee can publish about company
Option E: Fire Glove Girl for sharing company information and don’t pursue blogging as
a marketing tool & use conventional communication tools
5
Evaluation & Selection
Option A Option B Option C Option D Option E
Revenue (25%) 8 8 8 6 2
Confidentiality (15%) 2 2 10 6 6
Best Option:
Option C: Offer Glove Girl a corporate communication role with strict NDA and start a company blog where
Glove Girl can publish about company
6
• Meeting with VP HR, VP Legal,
Communications Chief & VP
Marketing
• Agenda
To prepare a policy for
i. Content on company blog
Action Plan ii. Non disclosure agreements