BRANDING

Consumer
Target
__________________________

Discerning pet
owner
Commitment
Innovation
Consumer Consumer
Insight No Takeaway
_________________________________________________________

Joy Premium Preservatives

__________________________

High quality HUFT’s Sara’s

category
treats are not Impact Treats are
available in Healthy Multiple
Brand flavors premium
market Courage treats with
Mantra
Kindness high grade
Gluten free Human material and
Packaging
over Logo –
Consumer grade my pet will
commerce Sara the
color as materials
Need State Personalized dog receive
__________________________ per flavor nutrients
Desire for high branding
quality pet Re-sealable
Nutrient-rich Fresh
treats packet
treats Materials
Competitive
Product Set
_________________________________________________________

High quality
treats are not
available in
market
BRAND POSITIONING BULLS EYE
 Emotional Branding
• Focus on tapping emotions of Target groups to build customer relationship
• Customer engagement is high due to activities like contests and story telling

Competitors
• Unlike its competitors who focus more on mass marketing, HUFT tries to develop
sustainable relationships with their consumers.
• Competitors like Pedigree also put out ads on Television

Brand Awareness
• Since the offerings lie in premium category, brand awareness is witness among high
income households
• HUFT engages in word of mouth marketing , social media marketing, content
marketing to increase brand awareness

Brand Equity
• Raised $37 million in a funding round led by investors Verlinvest and Sequoia
Capital India