CREATIVE THINKING

5
1 Understand the creativity and innovation process

2 Understand key elements of creating new and

innovative ideas

3 Use tools that enhance creativity and innovation

4 Learn how to select the best ideas for

implementation

5 Apply methods to train other teachers on the

methods learnt
 4
1 Understand the creativity and innovation process

2 Understand key elements of creating new and

innovative ideas

3 Use tools that enhance creativity and innovation

4 Learn how to select the best ideas for

implementation
 WHAT IS
CREATIVITY?
 CREATIVITY DEFINED ….wikipedia

The ability to create.

Creativity is a mental process involving the
discovery of new ideas or concepts, or new
associations of the existing ideas or concepts, fueled
by the process of either conscious or unconscious
insight.
The capacity to produce something which is both
unique and useful.
 WHAT IS
INNOVATION?
 INNOVATION DEFINED ….wikipedia

Innovation is a new way of doing something or "new stuff

that is made useful". It may refer to incremental and
emergent or radical and revolutionary changes in thinking,
products, processes, or organizations.

Innovation may be defined as exploiting new ideas leading

to the creation of a new product, process or service. It is not
just the invention of a new idea that is important, but it is
actually “bringing it to market”, putting into practice and
exploiting it in a manner that leads to new products,
services or systems that add value or improve quality.
KAMU NI APA SEBENARNYA?

WHAT ARE YOU?

 KUASA BUNYI
• Sound
vibrates
32 to
38,000
vibration
per second

POWER OF SOUND
 KUASA HABA
• Heat
Vibrates
1.5 million
vibration
per
second

POWER OF HEAT
 KUASA CAHAYA
• Light vibrates
1.5 million
to 3 million
vibrations
per second

POWER OF LIGHT
KUASA NUKLEAR KOSMIK
• Cosmic
Nuclear power
vibrates 1052
vibrations
per second

COSMIC NUCLEAR POWER

 KUASA PEMIKIRAN
• Thought Vibrates more than cosmic nuclear
power where the power is unknown.

POWER OF THOUGHT
Left Or Right
The Mind is a Creature of
Habit
COWS DRINK
 THE PORTRAIT
• DRAW THE FOLLOWING
– CLOUDS
– MOUNTAIN
– HOUSE
– A CAR
– BIRDS
– A DOG
What do you see?
What do you see?
Biology of Thinking
 Dr. Edward De Bono
Edward De Bono is a world-known expert in
creative thinking. The 6 Thinking Hats is one
such technique.
 Yellow Hat Activity
What are the benefits staying in the house
below?
 Black Hat Activity

In small groups of 3:
Look at this house. What you think
might be wrong with the design.
Identify the weaknesses in this kind of
house.
 Red Hat Activity
Look at this picture. Write down what is
your feeling when you see this picture.
 White Hat Activity

Why can’t this white van move?

 Green Hat Activity

List out as many as you can the usage of a

paper clip. (5 minutes)
 Blue Hat Activity

Aside from what already exist, what are the

next 3 industries operating in space and
why?

A) What are the hats involved in this discussion?

B) What are the sequence involved?
THE GOLDEN RULE
5 SILVER BULLETS
 Simplicity

• Creating Ideas
• Clear Distractions
• Remove Complications
• Be in the Moment
 It must be SIMPLE
• What can you dry your hair with, cut the grass with and lift a car with?

• (sometimes solutions are obvious, don’t make it harder than it

actually is)
 Pro ion

• Creates mental instability

• Should be bold, wild and crazy
• Breaking existing patterns of thinking
Change
Copy is Right • Familiarize your ideas
• Adapt and make it yours
• 80:20 Rule
• Leverage
The Power of Questions
Questions
Information
Decisions
Actions
RESULTS
4 Square Questions
B A
Look carefully to the
diagram
Now I will ask you 4
questions about this
square.

Are you
ready?

C D
4 Square Questions
B A
Q
Q1 1
Divide the white area in
square A into two equal
pieces.

Easy!!

Isn`t it?
C D
4 Square Questions
B A
Q
Q1 1
Divide the white area in
square A into two equal
pieces.

Here is the answer!

C D
4 Square Questions
B A
Q
Q1 1
Divide the white area in
square A into two equal
pieces.

Of course you solved it!

C D :)
4 Square Questions
B A
Q
Q2 2
Divide the white area in
square B into three
equal pieces.

Come on it is not soo

C D difficult!
4 Square Questions
B A
Q
Q2 2
Divide the white area in
square B into three
equal pieces.

Here is the answer!

C D
4 Square Questions
B A
Q
Q2 2
Divide the white area in
square B into three
equal pieces.

You knew the answer

C D anyways or??
:))
4 Square Questions
B A

OK!!!

C D
4 Square Questions
B A
Q
Q3 3
Divide the white area in
square C into four
equal pieces.

Very difficult??

That`s right!
C D
4 Square Questions
B A
Q
Q3 3
Divide the white area in
square C into four
equal pieces.

You haven´t found it

C D yet???
4 Square Questions
B A
Q
Q3 3
Divide the white area in
square C into four
equal pieces.

Come on! You can do it!!

C D
4 Square Questions
B A
Q
Q3 3
Divide the white area in
square C into four
equal pieces.

Take your time.

Click If you want to see the

C D solution!
4 Square Questions
B A
Q
Q3 3
Divide the white area in
square C into four
equal pieces.

Here is the solution!

C D
4 Square Questions
B A
Q
Q3 3
Divide the white area in
square C into four
equal pieces.

Could you solve it?

C D :)))
4 Square Questions
B A

Be ready here
comes the last
Question!

C D
4 Square Questions
B A
Q
Q4 4
Divide the area D into
seven equal pieces.

World record is 7
seconds!!
C D
4 Square Questions
B A
Q
Q4 4
Divide the area D into
seven equal pieces.

World record is 7
seconds!!
C D
4 Square Questions
B A
Q
Q4 4
Divide the area D into
seven equal pieces.

Time is up!
C D
4 Square Questions
B A
Q
Q4 4
Divide the area D into
seven equal pieces.

Any idea??
C D
4 Square Questions
B A
Q
Q4 4
Divide the area D into
seven equal pieces.

I can wait!!
Click when you are
C D bored!
4 Square Questions
B A
Q
Q4 4
Divide the area D into
seven equal pieces.

Here is the answer!

C D
4 Square Questions
B A
Q
Q4 4
Divide the area D into
seven equal pieces.

Was it really that difficult?

C D
4 Square Questions
B A
Q
Q4 4
Divide the area D into
seven equal pieces.

It was just to see how our

minds can be conditioned!
:))))

C D
 73

Join all the 9 dots together with

only 4 straight lines
 74

ITY
 75

The Creative
Brain Power
‘MATCH’
 76

Rearrange 3 matches to make

the ‘fish’ face the right
77
 78

Move 2 matches to get the dot

outside the ‘glass’
79
 80

Remove 1 match and move

2 so that nothing is left
81
 82

Move 4 matches to form 3

equilateral triangles
83
 84

Remove 2 matches to
create 10 triangles
85
 86

Turn 3 matches into 6 without

breaking or splitting them
87
 88

Add 5 matches to 6 and make

9
89
 90

Move 3 matches to leave

only 4 squares
91
LETS WARM YOUR
BRAIN UP!
 Rules of successful
brainstorming
• Evaluation is prohibited
• Wild ideas are encouraged
• Quantity of ideas is emphasized
• Build on the ideas of others.

Now we know more about the conceptual basis

of brainstorming, see if we can handle the
situation differently
How will this work…….???
1.Solar powered torch light
2.Underwater hair dryer
3.Inflatable dart board
4.Concrete life raft
5.Waterproof tea bag
How do you accurately weigh a small puppy with just
a standard household step-on weigh scale if the
puppy is extremely lively and will not keep still?
Many hundreds of years ago a thief was charged with treason
against the KING and sentenced to death. The King, feeling slightly
merciful, asked the man how he would like to die.
Which way would you choose to die if you found yourself in the
same situation?
 Group Brainstorming
Exercise
The Glass Factory…….

A glass factory uses packers to pack glasses into

cardboard cartons. The packers use newspaper to
ensure that the glass will not break and is safe for
delivery.
The problem: The packers tend to stop and waste time
reading interesting articles. This costs time and
money. Delivery becomes slow and efficiency is
affected. How do we solve this???
The subway problem
• A large city in the United States had a problem
with thefts of lightbulbs from its subway
system.

• Thieves would unscrew the lightbulbs, leading

to cost and security issues.

• The engineer who was given this challenge

could not alter the location of the light bulbs,
and he had a very small budget to work with,
but he came up with a very lateral solution.
What was it?

• (illustrates the need for innovation)

 Shoe shop shuffle.

• In a small town, there are four shoe shops of about the

same size, and each carries a similar line of shoes.
• Yet one shop loses three times as many shoes to
theft. As each of the other shops.
• Why and how did they fix the problem?

• (more innovation)
 The school inspection
• A schoolteacher knew that the school superintendent would visit
the next day.

• The superintendent would ask questions such as spellings or

mental arithmetic of the class, and the teacher would choose a
pupil to answer.

• The teacher wanted to give the best impression of the school.

• What instructions did she give the children, in order to create the
best impression and maximise the chances that the right answer
was given to each question?
Lateral Thinking

PUZZLES
• A man buys a coconut at RM5 a dozen and sells
them a RM3 a dozen.
• Because of this, he becomes a millionaire. How?

• (challenge your assumptions)

The coconut millionaire

 Wrong number
• The marketing department of a major
bank prepared a direct mail campaign
to launch a new product.
• They printed over 2 million brochures,
but were horrified to find a mistake in
the brochure - it had a wrong digit in
the telephone number.
• Callers would get a deadline, instead
of the call centre.
• What should they do first – fire the
marketing manager, reprint all the
brochures?

• (don’t forget to ask other questions –

what, why, when, how, where, who)
 104

pattern

re
b i
ak
ng

TOOLS
 105

Association Trigger
 106

Problem Trigger Concept

Improve an automatic STONE
dishwasher

Improve a TOY Store HAIR

Improve a Library CANDY

Improve a TOILET LEG

Improve a Handphone SEWING

MACHINE

Improve a Computer BANANA

 107

LATERAL

THINKING
 108

LATERAL THINKING
NEW Movement
IDEA Value

PROVOCATION

Tackling PROBLEM
Normal Pattern Of Thought
 109

3 STEPS
1) Selection Of Focus Area

2) Develop Provocation

3) Generate Sensible Ideas

 110

STEP 1

Selection
Of
FOCUS
Area
 111

STEP 2
Develop provocations
 112

STEP 3

Generate
Sensible
ideas
Lets See How Creative You
Are?
BALL PROCESS
SUBSTITUTE
COMBINE

ADOPT/ADAPT/ADJUST
MODIFY
PUT TO USE
ELIMINATE

REARRANGE/REVERSE
Substitute
 Substitute
DESK
BLACK BOARD
TEXT BOOKS
TEACHER
SCHOOL BUS
Combine
 Combine

WATCH
RESTAURANT
DESK
STATIONERY
CANTINE
Adopt/Adapt/Adjust
Adopt/Adapt/Adjust

ASSEMBLY
TOILET
FIELD
FLAG POLE
EXAMS
Modify
 Modify
CAMERA
AIR-CONDITION
LAPTOP
KITCHEN
PUNISHMENT
Put To Use
 Put To Use

EMPTY CANS
CARDBOARD
TYRE
USED MINERAL BOTTLES
CLOTHES HANGER
Eliminate
 TOLLS
IC
TRAFFIC LIGHTS
UPSR/PMR
SUMMONES
Eliminate
Rearrange/Reverse
SCHOOL TIME TABLE
SCHOOL
EXERCISE BOOK
TEACHING
REGISTRATION
Rearrange/Reverse
 Idea Box
• Step 1: Select your challenge
• Step 2: Identify the parameters of your
challenge
You decide the number of parameters.
“Would the challenge still exist without the parameter I am considering
adding to the box?”

• Step 3: List possible variations

• Step 4: Try different combinations
 Idea Box
New Business Extension For Car Washes
Products
Method Equipment Products Sold
Washed
Related
1 Full Cars Sprays
Products
2 Self Trucks Conveyors Novelties

3 Hand Houses Stalls Discount books

4 Mobile Clothes Dryers Edible Goods

5 Combination Cats Brushes Cigarettes

Caricature Idea Box
 Idea evaluation tools
Sample evaluating questions to ask:
• Will the idea work
• Are the cost acceptable
• Will others support the idea
• Will the idea cause problems
• Can you follow through and make it work
• Is the idea specific enough to get a “yes” or
“no” decision
 Decision Making Matrix
EXAMPLE:
• A windsurfing enthusiast is about to replace his car. He needs one that not
only carries a board and sails, but also that will be good for business
travel. He has always loved open-topped sports cars. No car he can find is
good for all three things.

• His options are: An SUV/4x4, hard topped vehicle. A comfortable 'family

car'. A station wagon/estate car. A convertible sports car.

• Criteria that he wants to consider are:

– Cost.
– Ability to carry a sail board safely.
– Ability to store sails and equipment securely.
– Comfort over long distances.
– Fun!
– Nice look and build quality to car.
 Firstly he draws up the table shown in Figure 1, and scores each option by
how well it satisfies each factor:
1=Low 2=Moderate 3=High

Figure 1
Factors Cost Board Storage Comfort Fun Look Total

Weight

Sports 1 0 0 1 3 3
Car

SUV/4x 0 3 2 2 1 1
4

Family 2 2 1 3 0 0
Car

Station 2 3 3 3 0 1
Wagon
 Figure 2

Factors Cost Board Storage Comfort Fun Look Total

Weight 4 5 1 2 3 4
Sports 4 0 0 2 9 12 27
Car
SUV/4x 0 15 2 4 3 4 28
4
Family 8 10 1 6 0 0 25
Car
Station 8 15 3 6 0 4 36
Wagon

Next he decides the relative weights for each of the factors. He

multiplies these by the scores already entered, and totals them. This is
shown in Figure 2: 1=Poor, 2=Fair, 3=Good, 4=Very Good, 5=Excellent
Sample Decision Making
Matrix
 Now it’s your turn…..
Come up with your own Decision Making Matrix