E S O F M A R K E T IN G

PRINCIPL
BRA I NS TO RM I NG
ACTIVITY 1:
HIST O R Y OF M A R KET ING

ACT I VIT Y 2 : D EF INE M E

DISCUSSION
 B R AIN S T O R M IN G
: D T HA T
INSTRU C T I O N S L IST A WO R
ND W H EN YO U C OM E
ENTERS YO U R M I
T HE T E R M … ..
ACROSS
 MAR K E TIN G
LD A S C I VI LI Z AT I ON
-A S O
-BAR T E R S YS T E M
BARTER INDUSTRIALIZATION
SYSTEM

NEW GOLDEN AGE OF

MARKETING ADVERTISING
THEORIES
HIS T OR Y
CU S T O ME R N EE DS

MET UNMET
NEEDS NEEDS
GOOD C OMPANI E S T RY

T T H E N E E D S O F T H E
TO M EE
TO M E R S , W HI C H A R E
CU S
ALR E AD Y M E T.
GREAT C O MPA NI E S TRY
L T HE M E T NE E D S A S
TO FUL F IL
T HE U N ME T N E ED S .
W EL L A S
 N G BY PH IL I P KO T L E R
MARKETI
D V T P
c c
COMMUNI VALUE TARGET
CATING MARKET
CREATING DELIVERING PROFIT
 M A R KE TIN G B Y A M A
T O F IN S T IT UT I O N S ,
V I T Y , S E
-THE ACTI FO R C R E A T IN G ,
AND PR O C E S S E S
G , D E LI V E RI N G , A N D
COMM U N I C A T I N A VE
F FE R IN G S T H A T H
EXCHANG I NG O ,
U S TO M E R S , C L I E N T S
VALU E FO R C G E.
N D S O C I E T Y A T L A R
PART N E R S , A
COM P O N EN T S
U NDE R LY I N G
M AR K E T IN G
 NEEDS
FE LT DE P RI VATI O N .
-STATE OF
 NEEDS
H Y S I CA L N E E DS F O R
A. BASI C , P
L O T H IN G , W A R M T H ,
FOOD , C
A N D S A F E T Y
 NEEDS
N E ED S F OR
B. SOCIAL
I N G A N D A FF E C T IO N
BELON G
 NEEDS
I V ID U A L N E E DS F O R
C. IN D
W L E D G E A N D SE L F-
KN O
E X PR E S S I O N
 W A NTS
H U M A N N EE D T A K ES
-FORM TH AT A
C U LT U T R E ,
AS SHAPED BY
L PE R SO N A L I TY AN D
INDIV ID UA
O N M E N TA L FO R C ES
SOCIAL E NV IR
 D EM A N DS
S T H AT A R E B A C K E D
-HUMAN W A N T
BY B U Y ING P O W E R
 EXC HAN G E
G H AP P E N S W H E N A
-MARKE T IN
SE L LE R E X C H A N GE
BUYER A N D A
O F VA LU E
SOMETHING
 EXC HAN G E
S E D O F PE O PL E W I T H
-COM PO
S I R E A N D A B I L I TY T O
BOTH D E
SP E C I F IC PR O D U C T /
BUY A
SERVICE
 Pariculars Needs Wants

Hunger Foods Filipinos

Americans
Fashion wear Clothing Uniqlo, Bench

Infections Antibiotics Branded, Generic

Shelter Housing Apartment, , town-house

Thirst Beverage Fresh fruits, softdrinks

Transportation Vehicle Cars, jeep, motorcycle

Recreation Sports Golf, tennis

Entertainment Television Cinemas, ballroom dancing, sing-along

Education Courses/ School degree/non-degree: public/private

Security Insurance life/non-life