WHO WANTS TO BE A

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BUSINESS STUDIES
MILLIONAIRE!
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Topics Press Spacebar

Marketing

HRM

Production
Ownership,
organisation and
control of business

Business
Recruitment Environment
Finance
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50:50
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Questions
Name the four elements of the
Marketing Mix?

A Product, price, B Product, position,

promotion, place park, price

Product, price, D Pizza, price,

C
promotion, promotion,
people pizzazz
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Questions
Who designed the
hierarchy of needs?

A Abraham Maslow B Peter Drucker

Frederick D Alan Shearer

C
Herzberg
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Questions
What are the stages in the
product life cycle?

Introduction, Introduction,
A Growth, Maturity, B Surge, Maturity,
Saturation, Decline Boom
Growth, Maturity, D Boom, Bust,
C
Boom, Bust Bang, Wallop
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Questions
What is a market segment?

A part of a market A part of an

A e.g. age, gender B advertising
campaign
A piece of cake D A market stall
C
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Questions
If a company is product orientated,
what does it focus on?

The advertising of The needs of the

A the product B customer

The design of the D The needs of the

C
product business
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Questions
If a company is market orientated,
what does it focus on?

The advertising of The needs of the

A the product B customer

The design of the D The needs of the

C
product business
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Questions
What is desk research?

Finding out Finding out

A information using B information using
primary data secondary data
Finding out D Doing research on
C
information using a desk
secondary and
primary data
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Questions
What is Field research?

Finding out Finding out

A information using B information using
primary data secondary data
Finding out D Doing research on
C
information using a desk
secondary and
primary data
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Questions
What is the product mix?

The different prices The different

A that are used for a B types of
product advertising used
The different D The combination
C
production of products that a
methods that the business sells
business uses
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Questions
What is price skimming or
creaming?

Selling a product at Cutting the price

A a high price to get B to just break even
high profits
Selling a product at D Cutting the price
C
a low price to so much that a
increase market loss is made
share
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Questions
What is cost plus pricing?

Setting a price to Cutting the price

A attain high profits B to just break even

Fixing a price by D Fixing the price to

C
adding a profit make a loss
margin to the cost
of production
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Questions
What is penetration
pricing?

Setting a price to Setting a low long

A attain high profits B term price to gain
market share
Fixing a price by D Setting an initial
C
adding a profit low price to gain
margin to the cost market share
of production
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Questions
What does POS stand for?

Position of shop Performance of

A B sales

Point of Sale D Position of Sale

C
material material
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Questions
What is direct marketing?

Goods are Goods are

A advertised directly B advertised
to the government directly to stores
Goods are sold D Goods are sold
C
direct to the directly to the
consumer e.g. stores
telephone calling
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Questions
What is the main disadvantage
of a sales promotion?

It is expensive It doesn’t create

A B brand loyalty

It produces a long D It only produces a

C
term boost in sales short term boost
in sales
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