Introduction to strategic

planning
NFT’s 018
producers
1.Loyce Ongwara 20s01aba058
Importance of Strategic Planning

2.Annette Akinyi 18m01aps051

Definition Strategic Planning

3.Marina Diella Arakaza 17S01AIBM001

Purpose of Strategic Planning

4.Alvin kipronoh19s01aibm009
Benefits of Strategic Planning

5.Brian Njiriri 18s01ai009

6.Delphine Thairu18m01aps039
Models of Strategic Planning

7.Precious Vivian Akoth 20s01aibm004

8.Donnel James 19s01aibm005
Distinction between Strategic Planning and Strategic Management
9.victor kipkirui 18s01abed024- educafion
IMPORTANCE OF STRATEGIC PLANNING

• It helps in an ongoing organizational process of using available knowledge to

prioritize efforts, effectively allocate resources, align shareholders, and
employees on organization’s goals.
• Since its an ongoing process when we run into unanticipated opportunities and
threats, we have to respond. Strategies develop and adjust through this process.
• It requires time, effort, and continual reassessment.
 DEFINITION OF STRATEGIC
• Strategic planning is aPLANNING
disciplined effort to produce fundamental decisions and actions that shape and guide
what an organization is, what it does, and why it does it, with a focus on the future.
• Strategic planning is also a management tool for several key purposes: to help an organization do a better
job, to focus its energy, to ensure that members are working toward the same goals and to assess and adjust
its direction in response to an ever changing environment.
• It provides the master plan an organization uses to achieve its aims. It charts the direction and goals of the
entire organization and all aspects of its operation.
 PURPOSE OF STRATEGIC PLANNING

The main purpose of strategic planning is:

 To set clearly defined goals for the growth and success of

your organization and achieve them with the help of an

effective strategic plan.

 It establishes a connection between your organization’s

mission, its long-term vision and the established plan..

 It involves stepping back from your day-to-day operations

and asking where your business is headed and what its

priorities should be.

 Benefits of Strategic planning

 Strategic planning allows :

 Organizations to be proactive rather than reactive
 Creating a path by giving sense of direction
 Increase in operational efficiency
 Increase market share and profitability
 The possibility of making a business durable
MODELS OF STRATEGIC PLANNING

1. Basic strategic planning process model

2. Issue based strategy planning model
3. Alignment strategic model
4. Scenario strategic planning model
5. Organic strategic planning model
 Organic strategic planning model

This strategic model differs from the others since it unfolds

more naturally than the previous ones which follow a more
linear and structured approach. It uses through the continual
focus on shared values, consistent communication and dialogue
among stakeholders.
 Issue based strategy planning model

It is an enhancement of the basic plan and it is used by

companies that want to go deeper into those strategic
planning. It involves SWOT analysis, stakeholder analysis.
 Alignment strategic model

The focus of this model is to assure alignment between the

company’s mission and its resources. It can be useful to
business that wants to learn why their goals are not achieving
the result expected or want to refine their goals.
 Scenario strategic planning model

Best used with other

models to ensure that
the strategic planning
and thinking is
incorporated into the
process. It includes
brainstorming, discussing
the possible outcomes.
 Basic strategic planning process model

This is best suited for new businesses that never did the
project before, small or busy organizations.
 DIFFERENCE BETWEEN STRATEGIC PLANNING AND STRATEGIC
MANAGEMENT
 

• Strategic Planning is a future oriented activity

which tends to determine the organizational
strategy and used to set priorities. Strategic
Management implies a bundle of decisions or
moves taken in relation to the formulation and
execution of strategies to achieve organizational
goals.
 MAIN DIFFERENCES BETWEEN STRATEGIC PLANNING AND STRATEGIC
MANAGEMENT

• Strategic planning is a management by coming up with plans to be implemented in the near future.
Strategic management is a management by results.
• Strategic planning is an analytical process, while strategic management is an action-oriented process.
• A future-oriented activity which ascertains the organizational strategy and used to set priorities, is
called strategic planning. On the other hand, strategic management is decisions taken by the top
managers in relation to the creation and implementation of strategies to achieve organizational goals.
• Strategic planning focuses on making optimal strategic decisions, while strategic management is
about producing results such as, new products or new technologies.
• Strategic planning activity uses management by
plans, whereas strategic management process uses
management by results.
• The strategic planning is analytical since it is
characterized by thinking. On the other hand,
strategic management is an action-oriented
activity.
• Strategic planning involves the identifying actions
to be taken, while Strategic management involves
identifying actions the organization should take,
the individuals to perform those actions, the right
time and way to perform those actions