AMUL The Taste Of India

Case Study
The Amul Model

This model aims to provide ‘value for money

to the customers and protect the interests of
farmers simultaneously’.

With this model, Amul has made a significant

impact in the market along with taking care
of the farmers and also providing value for
money services to its customers.
Amul’s Target
Audience

• Amul is a brand for the entire

family. Their target audience starts
from consumers aged five to people
in their 70s. We cater to all income
groups. A taxi driver in Mumbai is as
much a target for Amul as anybody
from the upper class of society.
• Industry Based Target Audience
Amul’s Marketing
Campaigns and Strategy

1. The Story of the

Amul Girl, India’s
Most Loved Ad Icon

2. Amul on Facebook &

Instagram

3. Amul on Twitter
4. Amul on Youtube

5. Amul’s Digital Marketing

Strategies during COVID-19
Conclusion

• Amul has been ranked No. 1 brand by Campaign Magazine in its list
of Top 1000 brands of Asia. From struggling with the exploitation of
middlemen to being every Indian household’s mandatory product,
Amul has come a long way. 
• By creating amazing strategies that could touch every Indian’s heart,
Amul made its way towards success. Subtle placements of ‘‘Amul
Girl’ with current affairs and then posting the same on every social
media platform, Amul was able to create its strong presence in the
minds of the customers.