0380 - Marketing

in sales
 Marketing
communications
It’s the strategy usedstrategy
by a company or individual to reach
their target market through various types of communication.
It includes your message (what is to be said), the medium
(where it is to be said), and the target (whom your message
is reaching).
 Types of
advertising
The most common types of advertising are: display ads,
social media ads, newspapers and magazines, outdoor
advertising, radio and podcasts, direct mail, video ads,
product placement, event marketing and email
marketing.
 Brands and
Slogans/Taglines
Coming up with a catchy slogan or tagline, or crafting the
right tagline that defines a brand and really solidifies it in
the minds of the customers, is difficult to assign a true value
to.
 Slogans vs
Taglines
A slogan is most often used to
represent a specific product line
or individual marketing
campaign. Slogans are designed
to be less long-lasting than a
brand’s tagline as they can adapt
over time, but still serve the
purpose of bringing a company
to mind with consumers.
 Slogans vs
A tagline is a memorable motto
or phrase that’s designedTaglines
to
serve as a permanent
expression of a company’s
greater purpose and mission.
Taglines are long-lasting,
instantly recognizable with the
brand and have the goal of both
attracting customers &
remaining with the existing
audience.
Advertising
1. Look at the advert and describe:
The product;
The colours used;
The elements in it;
Your feelings towards it.

2. What type of advertising is this?

What are its goals?
Advertising
1. Look at the advert and
describe:
The product;
The colours used;
The elements in it;
Your feelings towards it.

2. What type of advertising is

this? What are its goals?