Team Subtle Shout

-Zil Damania
9029189720
Business Plan

TRIPLE ACTION COVER

(For an India Specific Problem in the post Covid world)
 The Social Issue: Health Care Sector

SAMPLE While USING PUBLIC WASHROOM Problem Identification Repercussions of using

Unhygienic Public
Sample Size: 280 Places to use a public washroom
Directly Sat; 7% Washroom
Crounched
Over the Toi-
let; 16% Urinary Tract Infection
Used Tissue
Paper; 48%
Railways Hospitals Petrol Offices Others
Pumps Perceived Threat of Diseases

Sprayed
Water; 29%
Used Tissue Paper Sprayed Water Crounched Over the Toilet Directly Sat Hesitation to use Public Washroom
Cleanliness Fragrance
74% Indian Women Afraid Of Using Public
Washrooms Factors Salmonellosis A – Resulting in Typhoid
65.2% Women faced the risk of urinary Influencing
Usage
tract infection using dirty public toilets.
Toilet Paper Water Affects sphincter muscles over long term
91.3% considered restrooms as dirty Availability

26% are willing to stand and pee to What if the washroom is unhygienic? Suppression of urination causes kidney and
reduce the chances of UTI bladder diseases
*Survey report titled ‘Say no to dirty toilets’

An average person visits the toilet 2500 times a Use toilet Use a Wash the seat Social Unhygienic sanitation
paper to clean Sanitizer spray with water facilities cause increased
year. About 3-4 times a day. We spend about 1.5 the seat Issue
years of our lives in the toilet risk to public health
 370 mm

The BIG IDEA Introducing- Triple Action

Cover 495 mm

Product Description The Three Layers

Multi-layered Toilet Seat Covers made of high-
5 mm
quality soft tissue sheets which Disinfects, Premium soft cotton top layer
er 3
Lay
Deodorizes and keeps you Dry
High quality water lock factor with
fragranced silicon gel
o tec tion Lay
er 2
Toilet seat cover that kills disease causing Pr
Specially designed antiseptic layer
bacteria & viruses
which constitutes Chloroxyfenol,
er 1
ness Lay
Deodorizes the public facilities and provides Fresh Terpineol, Alcohol Absolute
Details not disclosed due to NDA
pleasantness with soothing fragrances
Product Manual Variants
y to U se
Disposable, light weight, handy and can be used Ea s Available in 3 fragrances
anywhere, anytime & 3 SKUs:
• Original
For
Ideal • Lavender
Malls, Restaurants, Airports, Institutions, Offices • Jasmine
& Petrol Pumps

Actual Product
Tagline

Say YES to Hygiene!

Packaging
Disinfect | Deodorize | Dry
Competitor Analysis
Pee Buddy Pee Safe (Spray) Pretty Petal Triple Action Covers

Usage Per Package 10 150 10 3, 10, 20

Price Rs. 189 Rs. 180 (75 ml) Rs 126 Rs 20, 65, 120

IPA, fragrance, propellant Chloroxyfenol, Terpineol, Alcohol

Ingredients Tissue Isopropyl, alcohol ,natural oils
( glutane, isobutane, Absolute, polymer gel & fragrance
propane)
Protection No Yes Yes Yes

Fragrances No Mint, Lavender No Original, Lavender, Jasmine

Availability Online Online Online Online & Offline

Package Sizes No 2 Sizes No 3 Sizes

Environment Friendly Yes No No Yes

Key Takeaways

Triple Action is safer, biodegradable and easily available in a variety of fragrances and pack sizes
 Financial Feasibility & Socially Beneficial
Year 1
For A Pack of 10 Triple Action Covers Particulars Pan-India (Next 11 Total (Year 1) Year2 Year 3 Year 4 Year 5
Pilot (First 1 month)
months)
Particulars Value R&D 26400  
Units 1200 60000 61200 200000 1000000 1700000 2100000
Production Cost 36
Gross Sales Value 78000 3900000 3978000 13000000 65000000 110500000 136500000
Net Revenue 55
Marketing Expenditure 2100 105000 107100 350000 1750000 2975000 3675000
Promotion Margin 1.75
Sales & Distribution 9900 495000 504900 1650000 8250000 14025000 17325000
Distribution Margin 2.25
Production Cost 43200 2160000 2203200 7200000 36000000 61200000 75600000
Retail Margin 6
Net Revenue 0 3300000 3300000 11000000 55000000 93500000 115500000
Cost to Customer (MRP) 65
Gross Margin -159600 1140000 980400 3800000 19000000 32300000 39900000
Gross Margin (in %age)   29% 25% 29% 29% 29% 29%

Triple Action Continuous Penetrati on

Cover will Innovation 3.50%
change Sustain the & Customer
people’s Market 3.00%
perception Unlock Feedback 2.50%
about public New 17047845701.32
washrooms Value Serve
Greater
2.00%
11082623566.60
13742453222.58
%
%
800 CRORE
1.50% %
Create a Good 8896255652.10%
1.00%
3525096343.99%
new market
Triple Action Cover Triple Action Cover will 0.50%
is an innovation in decrease the risk of infections 0.00%
it’s category & will without causing any harm to 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.5
Financial
create a niche for the environment Estimates
itself