S A M A V E S H 2020

CASE - VAISHAL
PHARMA
LIMITED Team Sidemen
S u b m i t t e d o n J a n u a r y 17, 2 0 2 2 NMIMS
Mumbai
COUNTRY RISK ANALYSIS
Life cycle

Countr
y

Company

Politics can affect economic and market risk, not

Similar to the corporate life cycle, the country life
just in emerging markets but also in developed
cycle must be taken into account. There will be
nations. Corruption index suggests America and
an ample amount of resources and opportunities
Canada are relatively extremely less corrupt
to take advantage of the developed economy
countries

The exchange rate trend can be beneficial

Structure of the economy - Degree of
commodity export dependence of all
countries in the world. White color indicates
less dependence on exports
The violence index suggests America is not
for the parent company to earn from the
as prone to violence as much as rest of
weakening rupee against dollar
the world is.

Most a t t r a c t i v e c o u n t r y based on CRA is

Marketing s t r a t e g y f o r newly lauched p r o d u c t s
Offering
free
samples
Free samples can be provided
to hospitals and physicians so
that there are high chances of
repeat orders. Physicians
who receive free samples of a
product are more likely to
prescribe it. Once they are
convinced that the product
has effective use then it
results in sales growth.
Offering free samples also
gives us free publicity
because here the users talk
about the performance of the
product which results in word
of mouth marketing and
increase awareness.
Reach
Physicians
Through Online
Communities
Best strategy is to reach
physicians via online
communities. Because
physicians are early adopters
of technology, they are always
looking for new ways to
connect with other
professionals. These
communities are the perfect
place to reach these
physicians directly. You can
have conversations with
physicians and patients alike
to learn more about what they
are looking to hear.
Create Visual
Aids For
Physicians
There is value in having visual
aids for physicians to use in
their offices. If you have an
attractive educational poster,
you will be able to have
something of value that you
can present to physicians’
offices. Potential customers
will see the value that you can
provide and will want to
connect with you. These visual
aids also speak a lot about the
company, their values. Using
these visual Aids we can
create huge impact through
the messaging and creating
awareness.
Advertising
Advertising plays a very
important role and is a great
marketing strategy for the
newly launched products. It is
that medium through which we
can reach to a great number of
people. So advertising both
online and offline will give
people a basic idea regarding
the company and they become
aware. We should make use of
the traditional advertising
channels, online medium , social
media advertising using a
integrated marketing strategy
to reach to the minds of the
people and therefore it
becomes that vital strategy.
KEY KEY
PURCHASIN SELLING
G CRITERIA CRITERIA
Non Hospital Segment:
Social Selling using e-commerce
Non Hospital Segment: platforms or Brick motor stores
Inexpensive like Costco and Walmart (B2B
No active metabolites selling)
Daily Value(DV) for each
nutrient Hospital or OTC segment
60:40 (60% of listening, 40% talking)
Hospital or OTC segment
formula to get to know the needs
From doctor side
Emphasizing long term
Price point offered
collaborations Main focus on
Margins on volume or
accreditations and approvals
product From patient end received from FDA especially for vitamins
Doctor's prescription
Recommendations from
peers
 DEMAND
FORECASTING
According to statistics published by the united nations, the global population
aged 60 andover is projected to increase from 962 million in 2007 to 2.1 billion in
2 0 50.
2,0 00

At a Compound Annual Growth Rate of 9.5%, sedatives market

1,500
Sedatives size is expected to rise. There is absolutely no comparison
between sedatives and spray/vitamins market size.
1,000

Benzodiazepines are commonly used sedatives which can

500
not only be used by old ages but also is in heavy demand for
teenagers, young adults and children as well in recent past
0
2021 2022 2023 2024 2025

40

Sprays
Sprays ( Nasal ) has a n e s t i m a t e d m a r k e t 30

size of $ 2 . 8 b i l l i o n w h i c h is e x p e c t e d t o
CAGR
g r o w aof
t a 20

6.5%
Vitamins
W h i l e of all three , v i t a m i n s have t h e least 10

m a r k e t size of $ 5 b i l l i o n w i t h a n a n n u a l CAGR
of 5.3% 0
2021 2022 2023 2024 2025

Based on market research and trend projection, we were able to project the market size of the sedatives to
be around $1789.24 billion by 2025 and recommend sedatives as they have high potential in the
international market
INTERNATIONAL MARKETS
People with basic medical
knowledge Drug store owners
Distributors

As major revenue arrives from distributors around the world, the focus should be on them
to reap maximum profits using 80:20 principle
 Marketing tools to increase presence in
the global market
DIGITAL MARKETING
Strategies in this c an i n c l u d e launching
d i g it al c o m m e r c i a l campaigns. For Example:
t o encour age a s t h m a pat ient s t o o p t for
i n h al at io n t her apy a n d lead a life w i t h o u t any
restriction.. These c a m p a i g n s w i l l b e p a r t of
w ebs it e a n d social m e d i a .
SEARCH ENGINE OPTIMISATION
Creation of hi gh - q u a l i t y c o n t e n t t h a t consume rs
w i l l f i n d relevant t o t heir search. Our c o n t e n t c an
inter-link sedatives w i t h b o t h sprays a n d
vit am ins t o gain t h e o p p o r t u n i t y of cross selling
SPONSORING GLOBAL EVENTS
Sponsering g l o b a l events can b e a great way t o
increase awareness a m o n g p e o p l e f r o m
diff erent parts of t h e world. Examples of
sponsorship c o u l d i n c l u d e sponsoring sports
events or events organized by W H O a n d o t h e r
w o r l d organisations.
WEBSITE
The w e b s i t e s h o u d b e specific t o each a n d every
c o u n t r y t h a t t h e c o m p a n y operates. This helps
t h e visitors of t h e websites t o g e t a personalized
feeling w h e n t h e y are using t h e w e b s it e
specifically d e s i g n e d t o t h e country.
 THANK
YOU

S IDDHART H S IRNAM G
K E D A R N AT PRIY A N K A VA M S
H HI