BUSINES PLAN ;

ICE CUBE
SOUTH GARUT WEST JAVA
Business Concept

 The Product : ice cube

 Technology : option 1 brine submersible option 2 dry molding
 Concept : produce ice cube from treated water
 Water
 Sources ; raw water river and deep well
 Treatment; sand filter MMF, carbon actif, UV & ozon
 Target market ; fishermen, prawn farmer.
 Marketing strategy ; regular order/individual contract.
 company’s long term mission;

“ provide ice cube for local

fishermen, to help them extend
range of catchment area

increase fisheries business in south garut area

”
Market Summary
 Market in the present, and future.
 Curent market condition ; 4 fishermen port, (PPI Cijeruk, PPI Cilauterueun, PPI
Cimarimuara, PPI Rancabuaya)
 More than 2000 boat, each boat need minimum 3 cube, maks 26
 Demand average 217 cube/day
Opportunities
 Current problems and opportunities.
 Consumer have to buy ice cube from the city of Tasikmalaya more than 70 km
 Opportunities ; captive market
 Potential future development ; ice crystal industry (food grade)
Competition

 The competition ; low

 Competitor need higher transport price
 Company’s competitive advantage
 Transport cost will lower than competitor
 Labour cost will lower (suburban are)
 Big captive market  higher production scale  lower cost/unit
Goals and Objectives

 Five-year goals
 BEP
 Strong customer engagement
 Agent of change and to be local economic powerhouse
 Provide job for local worker and increase local income
 Support fisheries industry and increase multiplier effect
 Measurable objectives for achieving five-year goals.
 Market-share objectives ; 70 – 90%
 Daily production ; 10 MT/200 ice cube per day
 Revenue/profitability objectives ;
 Rev 3.600.000,- IDR/day
INVESTMENT COST, DEPRECIATION,
OPEX, AND BEP SUMMARY
 CAPITAL EXPENSES ;
 LAND ACQUISITION ; 800.000.000,- IDR (2000 M2)**
 LAND CLEARING AND LICENSE ; 400.000.000,IDR**
 CIVIL BUILDING ; 600.000.000,- IDR**
 WATER TREATMENT AND PIPING ; 50.000.000,- IDR**
 EQUIPMENT; 1.795.146.500,- IDR*
 DEPRECIATION & AMORTIZATION ; 166.916.317,- IDR*
 OPEX ; 50.070.000,- IDR*
 BEP
 PRODUCT PRICE 18,000,- IDR = 8 YEARS
 PRODUCT PRICE 25.000,- IDR = 4 YEARS
*Source ; Garut gov Feasibility study report
**estimated
The Team

 Plant General Manager :1

 Production
 Operator :2
 Maintenance
 Mechanic :1
 Electrical :1

 Marketing :1
 General admin :1
 Driver : 1
Resource Requirements

 List requirements for the following resources:

 Personnel : Manager, operator, maintenance, marketing, general admin
 Technology : brine cooling or dry contact cooling
 Finances :-
 Distribution : Fishermen port
 Promotion : special event and gathering
 Products : ice cube
 Services : delivery to the Fishermen port
Risks and Rewards

 Risk ; permit, raw water flowrate, competitor/follower

 Reward/Competitive advantage ;
 the first comer
 Captive market
 Water treatment expertise
 Know how to deal with permit process
NEXT BIZZ DEVELOPMENT

 FOOD GRADE CRYSTAL ICE

 COLD STORAGE RENT
 PRAWN AND FISH TRADING
Appendix

 Reference supplementary materials and resources : FS Garut local gov.