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APPLE vs SAMSUNG

AN OVERVIEW OF MOBILE INDUSTRY


AGENDA
 Quick Overview  This presentation provides
 Tech/Features an overview of both
 Head to Head companies’ financial
Comparison performance.
 Revenue
 Unless marked as
Company Confidential, all
 Profits
information has been
 Analysis & Conclusion made public.
APPLE INC. SAMSUNG

 Apple was founded in April  Samsung was founded in


1976. 1938.
 IT company.  Trading company.
 Headquarter in US California.  Headquarter in Seoul, South
 Only computers & mobiles Korea.
 Consumer good, electronics,
medical equipment, etc.

QUICK OVER VIEW


TECHNOLOGY & FEATURES
 Apple:  Samsung:
• Unique style • Products of great variety
• Die hard fans • Low-end to high end
• Own iOS operation • Uses Android operating
system system
• Simple and user friendly • User friendly
APPLE SAMSUNG

 Number one global  Second global smartphone


smartphone maker. maker.
 Business type: Public.  Samsung: Chaebol (business
 Famous for: iPhones conglomerate)
 Uses:  Famous for: Galaxy
1. Apples are mostly used for smartphones
graphics and multimedia
services.
 Uses:
1. Samsung is mostly used for
advanced and updated
technologies.

HEAD TO HEAD COMPARISON


REVENUE
PROFIT

PROFIT
(in $billions)

60

50

40

30

20

10

0
2014 2015 2016

APPLE SAMSUNG
CONCLUSION
 Apple Company is very innovative as compared
to Samsung.
 Samsung’s market share is greater than Apple but
lacks in generating revenue.
 Rivalry between Apple and Samsung in
smartphones will grow fiercer in near future.
THANK YOU

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