AP Resultados Estudio de Ejecución PDV 02 15

Resultados Estudio de Ejecución PDV
Agua Pura
Febrero 2016
Nuestros Pilares
• Rentabilidad
• Volumen
• Servicio al Cliente
• Recurso Humano Motivado, Comprometido y Capacitado

Share Nacional EEPDV
Total Pais
60%
56% 56%
55% 55% 55% 54% 55% 54%
53% 53%
51%
50% 49% 49%
50% La Variación en los resultados 2015 vs. 2016 se
debe que a partir de enero 2016, se está midiendo
exclusivamente Agua Pura (no se incluye
Saborizada como en el 2015)
40%
32% 31% 32%

30% 28% 29% 29%
27% 27% 26%
25% 26%
23% 24% 23%
20% 22% 22%

21% 21% 20% 20% 20%
19% 18% 18% 18% 18% 18%
17%
10%
2% 1%
0%
Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16
AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

10%
20%
30%
40%
50%
60%
0%
3%
3%
6%
feb-15
5%
4%
4%
5%
5%
5%
6%
3%
APS Pachoncito
2%
3%
mar-15
48%
49%
45%
47%
44%
46%
41%
44%
43%
APS 20 oz
44%
46%
abr-15
41%
40%
2%
2%
3%
2%
2%
3%
3%
3%
3%
APS Litro
may-15
3%
3%
3%
2%
0%
0%
0%
0%
0%
0%
1%
jun-15
2%
1%
1%
Cristalina 250
2%
2%
3%
14%
Share por Presentación Nacional
14%
14%
jul-15
15%
15%
15%
18%
16%
16%
Cielo 375
17%
15%
17%
18%
8%
ago-15 8%
8%
8%
9%
9%
10%
9%
9%
Cielo 625
9%
8%
9%
sep-15
10%
2%
2%
3%
3%
3%
3%
4%
3%
Cielo Lt
4%
oct-15
2%
2%
4%
4%
20%
19%
18%
17%
20%
A nivel nacional Cristalina 250ml alcanza el 3% de share of market
19%
17%
nov-15
17%
Aqua 20
17%
15%
18%
16%
16%
2%
2%
2%
1%
dic-15
1%
1%
1%
1%
1%
Aqua 500
1%
2%
2%
2%
21%
21%
ene-16
20%
19%
22%
20%
18%
18%
AQUA
18%
17%
20%
18%
18%
feb-16
Cobertura a Nivel Nacional x Marca
Total Pais
90%
77% 78% 78% 78% 79% 79% 77%

80% 76% 76% 76% 76% 76%
71% 72%
70%
60%
50%
39%
36% 36% 37% 37% 35% 36% 36% 35% 35%
40% 35% 35% 34%
32%
36% 35% 35% 37% 36%
30%
32% 34%
30% 31% 30% 30% 32% 30% 31%
20%
10%
0%
AQUA SALVAVIDAS CIELO

Clientes Competencia sin APS
90%
80% 78% 78% 78% 79% 79%

76% 77% 76% 77% 76% 77% 76% 76%
76%
70%
60%
50%
40% 39% 37%

36% 36% 37% 37% 36% 37% 36% 36%
35% 35% 35% 35%
36% 36%
34% 35% 34% 35%
30% 32% 31% 31% 32% 31%
30% 30% 30%
20%
15% 15% 16% 15% 15%

10% 14% 13% 13% 13% 13% 14%
12% 12% 12%
10% 9% 9% 9% 9% 10% 9% 13% 10% 10% 10% 11% 12% 12%

0%
Aqua sin APS Cielo sin APS Cob AQUA Cob SALVAVIDAS Cob CIELO
Cobertura Cielo Personal vs. Cobertura Cristalina 250ml - Nacional
40%
35% 35% 34%

33% 33% 34%
32%
30% 29%
25%
20%
33% 32%
30% 31% 32%
15% 30%
28%
10%
6%
5% 4% 4%
2% 3%
2% 2%
0%
Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16
Cob Cielo sin CristalPer Cob Critalr250 Cob Cielo 375

CENTRO OCCIDENTE
Share por Empresa Centro Occidente
Occidente
70%
65% 66% 66%
64% 64% 63% 63%
61% 62% 63% 62% 61%
61%
60%
59%
50%
40%
30%
26% 27% 26% 25% 26%
23% 24% 24% 24% 25%
22% 22% 23%
19%
20%
15% 15% 15%
13% 12% 13% 13% 14% 13% 13% 12%
12% 11%
9%
10%
2% 2%
0%

Cobertura Centro Occidente x Marca
Occidente
100%
91% 92% 90%
89% 88% 88% 90% 88%
90% 87% 87% 86% 86% 86%
84%
80%
70%
60%
50%
39% 40% 39%

36% 37% 36% 36% 36% 36% 37% 37% 36%
40% 34% 33%
30% 26% 25%
22% 21% 22% 22% 23% 23% 21% 23% 21%
20% 16% 17%
20%
10%
0%

100%
91% 92% 90%
89% 88% 90% 88%
90% 87% 87% 88% 86% 86% 86%
85%
80%
70%
60%
50%
39% 40% 39%

40% 36% 37% 36% 36% 36% 36% 37% 37% 36%
35%
33%
30% 26% 25%
22% 21% 22% 22% 23% 23% 21% 23%
20% 21%
20% 16% 17%
10% 12%
9% 9% 8% 8% 8% 9% 8% 9%
7% 7% 5% 4% 5% 5% 6% 3% 6% 3% 5% 3%
3% 4% 3% 4% 3% 4% 3%
0%
Share por Empresa Agencia Huehuetenango
Huehuetenango
60%
52%
49% 50% 50%
49% 49% 49%
50% 47% 47% 47% 46% 47% 47%
44%
47% 46% 46% 47%
44% 45%
44%
40% 42% 42% 42% 42% 41% 36%
41%
30%
20%
12% 12% 11%

9% 9% 8% 9%
10% 8%
6% 5% 6% 6% 5%
4%
4% 5%
0%

Cobertura Agencia Huehuetenango x Marca
Huehuetenango
100%
93% 92%
91% 90% 90%
85% 87% 86%
90%
83% 84% 84%
82%
80% 76% 86% 77%
78% 78% 77% 76%

70%
73% 74% 74%
71% 71%
67% 68%
60%
50%
40%
30%
19% 18% 20%

20% 15% 16%
12% 13% 12%
20% 10% 11%
9% 7%
10%
0%
Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16

100%
93% 92%
91% 90% 90%
90% 86% 87% 86%
85% 84% 84%
83%
80% 82% 83% 78% 77% 82%
76% 78% 77% 76%
70% 73% 74% 74%
71% 71%
67% 68%
60%
50%
40%
30%
20% 19% 20%
20% 15% 18%
16%
9% 10% 19% 13%
12% 11% 12%
7% 15%
10% 14% 12%
16% 9% 14% 13%
10% 11%
7% 2% 9% 8%
2% 4% 1% 2% 2% 2% 3% 3% 3% 3% 6% 1% 3% 5% 3%
0%
Share por Empresa Agencia Los Altos
Los Altos
90% 85%
79% 79% 80%
80% 75%
74% 73% 74% 73% 73%
70% 68%
70% 66%
66%
60%
50%
40%
30%
25%
22% 23% 22% 22%
19% 18% 17%
20% 17% 15% 17% 16%
12% 12%
9% 9%
10% 7%
4% 3% 3% 10% 11% 12%
9% 2% 9% 8% 9% 1%
0%

Cobertura Agencia Los Altos x Marca
Los Altos
120%
99% 99% 99% 99% 97% 98% 98% 100% 100%

100% 95% 97% 97% 96% 97%
80%
60%
40% 36% 35%

32% 32% 30%
27% 25% 25% 25%
23% 21%
18% 20% 19%
20%
16% 16% 15% 17%

12% 13% 13% 13% 13% 13%
0%
9% 7%
4% 3%

120%
99% 99% 99% 99% 98% 98% 100% 100%

100% 95% 97% 97% 96% 97% 97%
80%
60%
40% 36% 35%

32% 32% 30%
27% 25% 25% 25%
23% 21%
18% 20% 19%
20% 16% 16% 17%
13% 13% 15% 13% 13% 13%
12%
9% 7%
4% 3%
0% 3% 2% 3% 0% 1% 0% 1% 0% 0% 1% 2% 2% 3% 1% 1% 1% 1% 2% 0% 2% 1% 1% 1% 1% 0% 0% 0% 0%
Share por Empresa Agencia Malacatán
Malacatan
120%
100% 100% 100% 100% 100% 100%

100% 94% 95% 95%
92% 92%
84%
80%
75% 77%
60%
40%
25%
20% 15% 16%

8% 7% 6% 6%
0% 0% 5% 0% 0% 0% 5%
0% 0% 1% 0% 0% 0% 0% 0% 2%
0% 0% 0% 0%
0% 0%

Cobertura Agencia Malacatán x Marca
Malacatán
120%
100% 100% 100% 100% 100% 100%

100%
97% 97% 96% 97%
92%
81% 80%
80%
60%
40%
25%
20%
20% 16%
10% 8% 7% 9%
7%
3% 3%
0% 0% 0% 0% 0% 0% 0% 0% 0%
0%
Feb-15
0% Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16

120%
100% 100% 100% 100% 100% 100%

100% 96% 97% 97% 96% 97%
92%
80%
81% 80%
60%
40%
25%
20%
20% 16%
14% 19%
10%
15% 8% 9%
7% 7%
3% 8% 3%
5%
0% 4% 0% 0% 3% 0% 0% 0% 0% 0% 3% 0% 0% 0% 0% 4% 0% 3% 3%
Jan-15 Feb-15 Mar-15 Apr-15 May-15
0% Jun-15 0%
Jul-15 Aug-15
0% Sep-15 Oct-15
0% Nov-15
0% Dec-15
0% Jan-16 Feb-16
Share por Empresa Agencia Mazateca
Coatepeque
100%
90% 85% 86%

83% 82%
80%
80% 77% 76% 77% 77%
73%
70% 75%
71%
69%
60% 63%
50%
40%
30%
21% 22% 22%
19% 18% 18% 17%
20%
15% 13% 12%
11% 11% 11% 11%
9% 8%
10% 6% 6% 8%
12% 3% 4% 10% 4%
8% 9% 8% 3%
6% 3%
0%

Cobertura Agencia Mazateca x Marca
Coatepeque
100%
90%
87% 85% 86% 87%
90%
84% 85%
81% 82%
80% 76% 75% 77%
70% 67% 68%
60%
50%
40%
31%
28%
30%
24% 25%
22% 22% 22%
20% 19%
16% 17% 25%
20%
14% 14% 14%
10% 16% 15% 16%
12% 12% 13%
11% 10%
6% 7% 8%
0%
3% 4%

100%
90%
90% 87% 86% 87%
84% 85% 85%
81% 82%
80%
80% 76% 75%
70%
67% 68%
60%
50%
40%
31%
30% 28% 27%
24% 22% 25% 22%
22%
20% 19%
20% 16% 17% 22%
14% 16% 14% 15% 14%
12% 12%
11% 15% 10% 16%
10% 6% 7% 12% 13%
11% 10% 11% 10% 10%
3% 8% 8% 9% 4%
7% 9% 7% 9% 8% 7% 6% 5% 7%
0% 1% 4% 3% 1%
6% 6% 4% 6% 0%
Share por Empresa Agencia Quiché
Quiche
60%
57%
54%
53%
51% 51% 50%
49% 50% 49% 50%
48% 47%
50% 47%
45%
44%
43% 43% 42%
38% 38% 43%
40% 37%
41% 40%
35%
38%
37%
30% 32%
20%
14% 14%
13% 14%
10% 13% 12%
11% 10%
9%
8% 8%
6% 6% 7%
0%

Cobertura Agencia Quiché x Marca
Quiché
120%
100% 96%
93% 93%
86% 89% 88% 89% 89%
85% 86% 85%
81% 81%
88% 79%
80%
83% 81%
80% 80% 79% 80%
76% 74% 74%
72% 73% 71%
60%
55%
40%
37% 36% 36% 38%

20% 33% 34%
30% 28%
20%
23% 25%
19% 18%
14%
0%

120%
100% 96%
93% 93%
89% 88% 89% 89%
85% 86% 86% 85%
81% 81% 88%
80% 79%
80% 80% 74% 83% 81% 80%
79%
76%
72% 73% 74%
71%
60%
55%
40% 36% 36% 38%

30% 37%
33% 34%
28%
20% 25%
23%
20% 19% 18% 16%
13% 14%
9%
8% 14% 19% 6% 11% 14% 5% 11% 6% 3% 19% 4% 4% 9% 11% 5% 14% 15%
0% 4% 4% 4% 4%
1%
Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15
0% 1%
Oct-15 Nov-15 Dec-15 Jan-16 Feb-16
Share por Empresa Agencia Sagitario
Sagitario
100%
88% 88%
90%
83% 82% 84% 84%
80% 79% 81% 81% 81% 81%
80%
79% 77%
70%
60%
50%
40%
30%
19% 20%
17% 17% 16% 17%
20%
14% 15% 14% 14%
13% 13%
10% 9% 4%
10%
3% 5% 3% 3% 4% 1% 1%
3% 3% 3% 3% 3% 2% 2% 2%
0%

Cobertura Agencia Sagitario x Marca
Sagitario
100%
92% 94%
89% 90% 90%
90%
87% 86% 86%
83% 82% 84% 83% 84%
80%
70%
60%
50%
40%
30%
30% 26%
24% 23% 23% 22% 24% 23%
20% 20% 20%
20% 15%
13%
6% 4% 4% 5%
10%
3% 4% 4% 4% 3% 4% 3% 2%
0%
4%

100%
92% 94%
89% 90% 90%
90% 86% 87% 86% 86% 86%
83% 84% 84%
82%
80%
70%
60%
50%
40%
30%
30% 26%
24% 24% 23% 22% 24% 23%
20% 20% 20% 20%
20%
15%
13%
10% 12% 6% 11% 12%
10%
4% 5%
7%3% 7%4% 3% 4% 9%4%
6%
4%
8%3% 4% 8%4% 8%3% 2%
6% 5%
0% 1% 2% 1% 3% 1% 0% 1% 2% 1% 1% 1% 2% 2% 2% 1%
Share por Empresa Agencia San Marcos
San Marcos
80%
74% 75% 73%
73%
70% 71% 71% 70%
68% 67% 68%
70%
65%
60% 65%
55%
50%
40%
30% 27% 28%

24% 24% 26%
23% 24% 22% 22%
20%
20% 16% 17% 18% 16% 22%
12%
8% 8%
10% 5% 12% 5% 5%
3% 9% 10% 11%
8% 8% 2%
0%

Cobertura Agencia San Marcos x Marca
San Marcos
100%
94% 95% 94% 94%
90% 89% 88% 90% 89% 90% 90% 91%
90%
82%
79%
80%
70%
60%
50%
44%
41% 39% 38%
40% 35% 35% 34%
31% 31% 32%
38%
30% 26% 24%
21%
20% 15% 24%
22%
17% 15% 17%
10%
14% 14% 14%
9% 11% 9%
6% 9%
0%

100%
94% 95% 94% 94%
90% 89% 90% 89% 90% 90% 91%
90% 88%
80% 82%
79%
70%
60%
50%
44%
41%
40% 38% 39% 38%
35% 35% 34%
31% 31% 32%
30% 26%
22% 24%
21%
24%
20% 17% 17%
15% 15% 14% 14% 14%
15% 11%
9% 9% 9%
10% 6% 11%
7% 7% 8% 9% 8% 7% 6% 7% 6% 6% 5% 8% 8%
5% 5% 5% 6%
0% 2% 4% 4% 3% 2% 1% 2%
4%
Jan-15 Feb-15
Share por Empresa Agencia Bravo
Bravo
70%
62%
60%
56% 56%
51% 51%
48% 49% 47%
50% 47%
42% 47% 47% 48%
40%
36% 35% 34%
33% 33% 32% 34% 33%
34% 30% 31%
30% 27% 29%
31%
22% 22%
25%
20% 23% 22% 23% 22% 22%
20% 20%
18%
16% 15% 16%
10%
12%
1% 1%
0%

Cobertura Agencia Bravo x Marca
Bravo
100%
92% 93%
90% 88%
90% 87% 85%
82% 80%
78% 77%
80% 75% 75%
80% 69% 69%
70% 65% 63%
70% 59%
55% 57% 55%
60%
54% 62% 52%
50% 47%
53% 52% 50% 50% 40%
40% 45%
38% 40% 40%
30% 35% 34%
31%
20%
23%
10%
0%

CENTRO NORTE
Share por Empresa Centro Norte
Título
80%
70% 70% 69% 69% 70%

70% 67% 67%
65%
62% 62% 61%
60% 64%
61%
57%
50%
40%
30%
24% 23% 23% 22%
19% 19% 18% 20% 20% 25%
20% 17% 16% 16% 17%
15% 15%
17% 16% 16% 16%
14% 15% 15% 15% 14%
10% 13% 13%
11% 3%
2%
0%

Cobertura Centro Norte x Marca
Centro Norte
100%
85% 87%
90% 85% 84% 84% 84% 85%
81% 82% 82%
80%
80%
70%
68%
64%
60%
50%
40%
31% 32%
26% 27% 25% 26%
30% 24% 24% 23% 25%
22% 21%
17%
20%
23% 24% 23% 22%
17% 18% 19% 19% 18%
10% 15% 15% 16% 16%
0%

100%
90%
85%
86% 87%
85% 85% 84% 85% 84% 84%
80% 83% 82% 82%
81% 80%
70%
60%
50%
40%
31% 31% 32%
30% 26% 27% 28% 27% 26%
24% 24% 23% 24% 25% 25% 23%
22% 22%
20% 17% 18% 25% 23% 22%
15% 15% 15% 19% 19% 18%
10% 12% 12% 11%
10% 9% 9% 11% 11%
9% 9% 8% 8% 8%
7%
5% 8% 8% 5% 5% 7% 7% 6% 8% 8% 5% 5% 7% 6%
0%
Share por Empresa Agencia Cobán
Coban
80%
70%
70%
61% 60%
60% 58% 57%
56%
54%
52% 51%
49%
50% 53% 53% 46%
48%
40% 37%
34% 35%
31%
30% 26%
25% 24% 25% 25%
24% 23%
22% 22%
19% 25%
20% 23% 22% 23%
21% 20% 20%
18% 20% 19%
10%
15%
11% 12%
9% 2% 1%
0%

Cobertura Agencia Cobán x Marca
Cobán
100%
90% 86%
82% 82%
79% 80% 80%
76% 78%
80% 75% 74%
72%
68%
70%
63%
60%
50% 46% 45%

42% 42% 42% 41%
38% 39% 38% 38%
40% 35%
32% 32%
37% 36% 38% 38%
30% 35% 35% 25% 33% 22%
27% 27% 18%
20% 16%
10%
0%

100%
92%
90% 86%
82% 82%
79% 80% 80%
80% 76% 78%
75%
74%
70% 72%
68%
60% 63%
50% 46% 45%

42% 42% 42% 41%
38% 38% 38% 39% 38% 38%
40%
35% 35% 35%
32% 32% 37% 38%
36%
30% 27% 27% 33%
25%
20% 22% 18% 22%
17% 18%
15% 16% 14%
10% 11% 11% 12% 13%
9% 11%
8% 7% 7% 15%
7% 2% 11% 8% 7% 3% 9% 11% 11% 15% 21% 11% 7% 6%
0%
Share por Empresa Agencia Petén
Peten
100%
94% 93% 93% 94% 92% 93%
90% 92% 90%
89% 88%
90% 87% 86%
80%
80%
70%
60%
50%
40%
30%
20% 17%
11% 10% 11%
9% 7% 8%
10% 7% 6% 6% 6% 6%
3% 5% 4% 2%
2% 2% 3% 2% 2% 2% 1% 1% 5%
1% 0% 0% 1% 0%
0%

Cobertura Agencia Petén x Marca
Petén
120%
98% 100% 98% 100% 99% 98% 99%

94% 95% 96% 96% 97%
100% 94% 93%
80%
60%
40%
22%
16% 19% 16%
20% 14% 14% 15% 13% 13%
9% 11% 10% 10%
8% 6%
4% 4% 2% 4% 3% 3% 2% 2% 1%
1% 1% 1% 1%
0%

120%
98% 100% 98% 100% 99% 98% 99%

100% 96% 96% 98%
94% 94% 95%
93%
80%
60%
40%
22%
20% 19%
16% 15% 16%
14% 14% 13% 13%
9% 11% 10% 10%
8% 6%
4% 4% 2% 4% 1% 2% 1% 1% 1% 2% 1%
3% 3%
5% 2% 6% 4% 1% 5% 2%
0% 0% 2% 0% 2% 1% 0% 2% 0% 0% 2% 0% 0% 1% 1% 1%
Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 2%
Jul-15 Aug-15 Sep-15
0% Oct-15 Nov-15
0% 1%
Dec-15 1%
Jan-16 Feb-16
0%
Share por Empresa Agencia Puerto Barrios
Puerto Barrios
80%
73%
71% 71%
68% 69%
70%
65% 66%
64%
62%
59%
60% 58%
58%
50% 52% 45%
40%
30% 27% 28%

23% 23% 23%
21% 21% 22%
19% 18%
20% 16% 17% 16% 17% 22%
13% 15%
18% 18% 19% 19%
16% 11%
10% 14% 14% 13% 13% 7%
4%
8% 1% 0%
0%

Cobertura Agencia Puerto Barrios x Marca
Puerto Barrios
90%
80% 75% 77%

71% 72%
70%
66% 67% 67%
70% 65% 64% 64%
62% 63%
58%
60%
50%
40%
37% 37%
31% 33%
31% 30% 30%
26% 27% 27% 27% 28%
30% 25%
21% 31%
20% 24% 23% 23%
22% 21% 21%
20% 19%
10%
13% 13% 13% 11% 13%
0%

90%
80% 77%
75%
71% 72%
70%
70% 67%
64% 64%
66% 65% 67%
60% 62% 63%
58%
50%
40% 37% 37%

31% 33% 31%
31% 30%
30% 27% 27% 27% 28%
26% 30%
24% 23% 23%
22% 21% 21% 27%
20% 25% 19%
20% 24% 21% 22% 22% 23%
19% 19% 20% 19%
17% 18% 13%
15% 14% 15%
10% 13% 13% 13%
11%
11% 14% 16% 9% 16% 17% 16% 16% 7% 7% 7% 10% 13% 16%
0%
Share por Empresa Agencia Salamá
Salama
90%
79% 81%
80%
78%
75%
72%
70%
68%
71%
69% 62% 61%
60% 63%
54% 56%
50% 53%
40%
34%
31% 30% 30%
29%
30%
25%
22%
20%
20%
14% 15% 14% 16%
12% 13% 12%
17%
15% 14% 14% 7%
10%
11% 13%
9% 10% 11%
8% 3% 8% 2% 1%
0%

Cobertura Agencia Salamá x Marca
Salamá
100% 95%
93%
88% 89%
90% 84% 85% 84% 86%
80% 80% 80%
80% 76% 77% 78%
70%
60%
50%
40% 35% 34%

30% 30% 29%
30% 25% 26%
22% 24%
20% 18%
20%
8% 17% 17% 18%
22% 21% 22%
19% 20% 20% 19%
10% 15% 14% 8%
13% 14%
10%
0%

100%
95%
93%
90% 88% 89%
85% 86%
84% 80% 80%
80%
79% 77% 80%
76% 78%
70%
60%
50%
40%
35% 34%
30% 29%
30%
24% 24% 30%
22%
19% 20% 20% 20% 26%
20% 22% 18% 18% 22%
21% 20% 19% 14%
17% 17% 16%
10% 15% 15% 14%
10% 8%
13% 13%
8% 17%
7% 9% 13%
7% 7% 9% 7% 7% 7% 7% 5% 6%
0%
5%
0% 2% 2% 4% 6% 3% 4% 3%
1% 2%
Share por Empresa Agencia Sanarate
Sanarate
70%
59% 57%
60% 57%
54% 54%
48% 50% 50%

49%
50%
45% 46%
44%
42% 46% 42%
40% 42% 41%
34% 41%
39%
36% 37% 38%
36%
30% 34%
25% 32%
20%
16%
18%
9% 15% 15% 14% 8%
10% 12% 14% 13% 13%
10% 3% 4%
7% 6%
0%

Cobertura Agencia Sanarate x Marca
Sanarate
120%
98% 97% 99% 98% 98%

100% 94% 94% 95% 95% 96%
84%
81% 79%
80%
65%
60%
60% 54% 53%
49% 49%
45%
51% 38%
36% 35% 36%
40%
30% 31% 44%
38%
31% 33% 32%
28% 29% 28%
20% 26%
22%
17% 14%
0%

120%
100% 98% 97% 99% 98% 98%

94% 94% 95% 95% 96%
93%
84%
80% 81% 79%
64% 65%
60%
60%
54%
51%
49% 49%
53% 44%
40% 38% 38% 36%
35% 45%
31% 33% 32%
30% 36% 29% 28% 26%
31% 31%
28%
20% 22%
17% 14%
7% 6% 16% 7% 11% 2% 4% 3% 4% 0% 20% 20% 5% 0% 3% 3%

0% 2% 2% 3% 2%
0%
Jan-15 Feb-15 Mar-15 Apr-15
0% May-15 0%
Jun-15 Jul-15 1%
Aug-15 Sep-15 Oct-15
0% Nov-15
0% Dec-15 1%
Jan-16 Feb-16
0%
Share por Empresa Agencia Teculután
Teculutan
90%
82%
80%
73% 73%
69% 69% 68%
70% 68% 66%
60% 64%
60% 60%
50% 54% 55%
52%
40%
33%
29%
30%
21% 20% 21% 20% 21% 22% 21%
19% 18%
20% 16% 16%
19% 20% 19% 12%
18% 18% 9%
15% 15%
10%
12% 13% 5%
9% 11% 2%
7% 6%
0%

Cobertura Agencia Teculután x Marca
Teculután
120%
96% 94%
100%
91% 93% 91% 91% 93%
90% 89% 90%
87% 88%
80%
80%
60%
36% 39% 39%

40% 33% 30%
28% 30%
25% 25% 24%
20% 21%
15% 17% 16% 16%
20%
13% 12% 24% 11% 13% 13%
4% 14%
0% 5% 9%

120%
100% 96%
93% 94% 93%
90% 90% 91% 91% 91%
89% 88%
87%
80%
81% 80%
60%
41% 39%
40% 39%
36%
33%
30% 30%
25% 25%
28% 16% 20%
20% 24% 17% 24% 16%
15% 21%
13% 12% 11% 13% 13%
9% 9% 4% 14%
17% 5% 14%
9% 8% 4% 8% 7% 11% 11%
3% 7% 5% 3% 5% 4% 4% 0% 5% 1% 4% 2%
0% 1% 1% 1% 2% 0% 2% 2%
CENTRO CENTRO
Share por Empresa Centro Centro
Centro
60%
54%
53%
50% 50% 56%
50% 48% 48% 48%
46% 46% 46% 46% 47%
44%
42% 41% 41%
40% 41% 41%
39% 38% 38%
40% 37%
40% 36%
34%
31%
30%
20%
16%
12%
14% 14% 15%
10% 13% 13% 13%
11% 12% 11% 11% 11%
8%
1% 0%
0%

Cobertura Centro Centro x Marca
Centro Centro
80%
73% 73% 72% 73% 73%
71% 70% 69% 67%
68% 67% 68% 66%
70% 66%
69% 69%
65% 64%
60%
62% 62% 63% 64%
61% 61% 61% 61%
59% 59%
50%
41%
40%
39% 39%
37% 36% 37% 36% 37% 36%
30% 34% 34% 35%
32%
20%
26%
10%
0%

80%
73% 74% 73% 73%
72%
71% 70% 69%
70% 69% 68% 69% 67%
65%
68% 63% 63% 67%
62% 62% 61% 66% 66%
59% 59% 64% 64%
60% 61% 61%
50%
40% 41% 37% 39%

39% 35%
37% 36% 37% 36%
36%
34% 34%
30% 32%
26%
20%
16% 17%
14% 14% 13% 14% 14% 14% 15%
10% 12% 13%
11% 11%
9%
21% 16% 18% 18% 17% 19% 19% 25% 19% 19% 20% 22% 25% 25%
0%
Cobertura Cielo Personal vs. Cobertura Cristalina 250ml – Centro Centro
80%
70% 68%
66% 65%
64%
62%
60%
60% 58%
50%
40%
65%
30% 61% 59%
55% 56% 53% 55%
20%
15%
10% 11%
10% 6% 8%
4% 4%
0%
Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16
Cob Cielo sin CristalPer Cob Critalr250 Cob Cielo 375

Share por Empresa Agencia Antigua
Antigua
70%
60%
60% 57%
51%
49% 49%
50% 47% 46%
44%
40% 40% 42% 40%
39%
40%
35% 36%
37% 33%
31% 37% 36% 37%
28% 38% 33%
30% 27% 25% 26%
22% 30%
27%
24% 25% 24%
20% 24% 23%
22% 21% 21%
20%
18%
15% 16%
10%
2% 1%
0%

Cobertura Agencia Antigua x Marca
Antigua
80%
72%
70%
63% 62%
60% 61%
60% 57% 56% 57%
55%
50% 51% 48%
48% 47%
50%
45% 46%
44% 43% 43%
48% 40% 41% 39%
39% 38% 38%
40%
42% 37%
35%
31% 32% 32%
38% 29%
30% 35% 34% 36%
31% 31% 23%
19%
20%
23%
10%
0%

80%
73%
70%
63%
61% 62%
60%
60% 57% 57%
55% 56%
51%
50%
48% 50% 48% 47%
42% 45% 46%
43% 43% 43% 48%
45%
39% 40% 39%
40% 38% 41% 41%
35% 40% 34% 38%
38% 38%
35% 32% 32% 37% 36%
31%
30%
31% 31% 29%
26% 23% 28%
24% 25% 24%
20% 23% 23%
19% 19% 18% 19%
10% 11%
36% 20% 20% 19% 24% 21% 20% 27% 38% 38% 13% 26% 35% 32%
0%
Share por Empresa Agencia Atlántico
Atlantico
60%
51% 51%
49% 49% 54%
50% 47% 46% 47% 48% 47%
45% 46% 46%
43% 42% 46%
41% 41%
43% 44% 39% 44% 44% 38%
40%
42% 42%
41%
35%
30%
20%
14%
11%
10% 12% 13% 12% 12% 12%
10% 9% 10% 10%
9% 8%
6% 0% 0%
0%

Cobertura Agencia Atlántico x Marca
Atlantico
90%
76% 77% 77% 75% 75%

80%
75% 74%
71% 72% 71% 72% 72%
69%
70% 66% 64% 75% 66%
63% 61% 61% 70%
59% 68% 66%
60% 64% 64%
53%
57%
50%
40%
40%
36% 37% 37%

30%
32% 34% 32% 33%
31% 31%
29% 28%
20%
26%
21%
10%
0%

90%
80% 77% 77%

76% 75% 75%
74%
75% 69%
70% 72% 71% 73% 72% 66%
71% 66% 64% 75% 70%
68%
64% 66%
60% 63% 64%
62% 61%
59%
57%
50% 53%
40%
40% 36% 37% 37%
34% 33%
31% 32% 32% 31%
30% 29% 28%
26%
20% 21%
10% 11% 13% 12% 12%

11% 11% 10% 11% 10% 10% 11%
8%
19% 15% 19% 14% 15% 18% 20% 23% 16% 16% 6% 23% 23% 5% 20% 24%
0%
Share por Empresa Agencia Chimaltenango
Chimaltenango
60%
50% 48% 48%

45%
43% 43% 42% 43%
40% 41% 42%
39% 40%
36% 39% 39%
40%
36% 36%
39% 35%
32% 32% 37% 30% 33% 32% 33%
31%
30%
29%
30% 25%
28% 28% 28% 28%
24% 24% 24%
20% 22%
20%
19% 19%
16%
10%
4%
1%
0%

Cobertura Agencia Chimaltenango x Marca
Chimaltenango
70%
64% 64%
58%
60% 56% 55% 56%
53% 54% 54%
52% 53%
49% 50%
50%
46% 45% 46%
50% 44%
40% 41% 47% 41% 41% 41% 40% 40% 47%
45%
40% 43%
34% 41% 40% 41% 39%
36% 36%
30% 33% 34%
31%
28%
20% 24%
21%
10%
0%

100%
90%
80%
70%
64% 64%
60% 58%
56% 55% 56%
53% 54% 54% 53%
52% 50%
46% 50% 46% 49%
50%
45% 45% 44%
40% 47% 41% 40% 41% 46% 40% 47%
40%
40% 43% 34% 41% 36% 41% 41% 36%
41% 34%
39%
30% 33% 33%
33% 32%
31% 30%
28% 24% 28% 28%
26% 26%
20% 22% 23%
21%
16% 16% 17%
10%
27% 15% 26% 33% 22% 37% 19% 38% 31% 31% 27% 23% 30% 32%
0%
Share por Empresa Agencia La Nueva
La Nueva
70%
61%
60% 58%
56% 55% 62%
53% 54% 54%
52% 51% 53% 51% 52%
50%
50%
40%
39% 38%
40%
35% 36% 36% 36% 36% 36%
33% 33% 33%
29% 28%
30%
20%
14%
9%
10%
12% 12% 13% 13%
11% 11% 10%
8% 8% 9% 9%
7% 0%
0%

Cobertura Agencia La Nueva x Marca
La Nueva
90%
83% 84%
80% 80% 81%
78% 77%
80%
74% 73% 75%
72% 73% 72% 73%
77% 78% 76%
70% 74% 75% 74% 75% 75% 75% 75%
72% 70% 70%
68%
60%
50% 44%
40%
41%
37% 38% 38% 37% 38%
30% 36%
33% 32% 33%
29% 31%
20% 26%
10%
0%

90%
84%
81% 83%
80% 80%
80% 77% 78% 76% 78%
74% 75% 75% 75% 73%
77% 75% 76%
74% 74% 75% 73%
70% 72% 73% 72% 72% 70% 70%
68%
60%
50%
44%
41%
40% 38% 37% 38%
38%
37% 36%
30% 33% 32% 33%
31%
29%
26%
20%
10% 12%
11% 9% 10% 11% 10% 10% 10% 10% 9%
7% 7% 8%
19% 17% 17% 21% 20% 19% 19% 25% 18% 18% 6% 20% 24% 28% 25%
0%
Share por Empresa Agencia La Constancia
La Constancia
70%
64%
60%
60% 57% 57%
56%
52%
50% 46% 51%
43% 43% 43%
42% 47% 41%
40%
40%
40% 42% 35% 36%
30% 38% 33%
31% 36%
30%
28%
22% 23%
28% 27% 26%
20%
21% 14%
17% 17% 17%
15% 15% 14%
10% 13% 13% 12%
8% 2% 1%
0%

Cobertura Agencia La Constancia x Marca
La Constancia
100%
92%
90% 86% 85%
84% 83% 84%
80% 79% 80% 78%
80% 75%
73% 71% 71%
69%
70% 76% 67% 65% 66% 65%
62%
59% 58% 69%
60% 56%
52% 59% 59%
56% 58% 57%
50% 55%
50% 52%
47% 47%
40% 45%
39% 40% 42%
29%
30%
20% 25%
10%
0%

100%
92%
90% 86%
84% 85% 84%
81% 83%
80% 79%
80% 78%
71% 76% 71%
75% 69%
70% 73% 67% 66%
65% 69%
62%
59% 65% 58%
60% 58% 57%
56% 59%
56% 52% 59% 52%
47% 55%
50% 52% 47%
40% 45% 42%
40%
39%
30%
29%
25%
20% 23%
19%
16% 16% 16% 17%
10% 12% 12%
9% 9% 10%
25% 13% 14% 12% 7% 8% 18% 11% 33% 16% 16% 6% 12% 8% 5% 19%
0%
Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 0%
Jan-16 Feb-16
CUENTAS CLAVES
Share por Empresa Agencia Zona Viva
Zona Viva
90%
81% 82%
78%
80% 76% 75%
70%
70%
68% 68% 67%
64%
60% 58%
58%
55% 51%
50%
45% 49%
42%
40%
34%
30% 39%
30%
33% 32%
20% 23%
22%
20% 18% 20%
15% 6%
10%
5% 2%
4% 2% 2% 3% 2% 1%
0% 0% 0% 0% 0% 0% 0% 2%
0%
0%

Cobertura Zona Viva x Marca
Zona Viva
80%
74%
70% 70% 69%
70% 67%
64%
62% 61% 60%
60% 54% 56% 55% 55%
48%
50%
51%
47%
40%
45% 45% 45%
41%
39% 38%
36% 37%
30% 26%
28% 27%
20%
26%
10%
3% 3% 5%
2% 3%
0% 0% 0% 0% 0% 0% 0% 0%
0%
2%

80%
74%
70% 70% 69%
70% 67%
64%
62% 60%
60% 60%
56%
54%
55% 55% 48%
50% 51% 47% 45%
49% 45%
50% 45% 48%
41% 40% 45% 45%
40% 38%
40% 37%
38%
36% 37%
30% 33% 31%
28%
28% 26%
26% 26% 27%
20% 22%
20%
10%
3% 5% 3%
2% 2%
2% 3% 3% 5% 3%
0% 0% 0%0% 0%0% 0%0% 0%0% 0%0% 0%0% 0% 0%0% 0%0%
Cielo sin APS Aqua sin APS Cob AQUA Cob SALVAVIDAS Cob CIELO
CENTRO SOR
Share por Empresa Centro SOR
Sor
70%
66% 64%
62% 61% 63% 63%
61% 60% 61% 61% 61% 60%
60% 57%
55%
50%
40% 36%
35%
31% 32% 33%
29% 28% 29% 29% 30% 30% 29%
30% 26% 25%
20% 16%
10% 10% 11%

9% 8% 9% 8%
10% 7% 7% 7% 7%
5% 5%
3% 2%
0%

Cobertura Centro SOR x Marca
Centro Sor
80%
72% 73% 72% 72%

69% 71%
69% 69% 69% 69% 69%
70% 67%
64%
62%
60%
48%
50%
53%
50%
47% 47%
44% 45%
40%
43% 42% 43% 42% 43% 43%
41%
30%
20% 17% 17%

14% 13% 13% 14%
10% 12% 11% 10%
10% 8% 10%
10%
7%
0%

100%
94% 95% 94% 94%
90% 89% 90% 89% 90% 90% 91%
90% 88%
80% 82%
79%
70%
60%
50%
44%
41%
40% 38% 39% 38%
35% 35% 34%
31% 31% 32%
30% 26%
22% 24%
21%
24%
20% 17% 17%
15% 15% 14% 14% 14%
15% 11%
9% 9% 9%
10% 6% 11%
7% 7% 8% 9% 8% 7% 6% 7% 6% 6% 5% 8% 8%
5% 5% 5% 6%
0% 2% 4% 4% 3% 2% 1% 2%
4%
Jan-15 Feb-15
Share por Empresa Agencia Barberena
Barberena
80%
70% 67% 68%

65% 65% 64% 63% 63%
61%
60% 57% 58%
56% 56%
50%
54% 54%
40%
33%
30%
30%
24% 24% 25% 24%
22% 23% 23% 22% 21%
21% 21%
19%
20% 18%
19% 17% 19% 11%
16% 16% 16%
10% 14% 13% 5% 6%
11% 12% 12%
10%
1%
0%

Cobertura Agencia Barberena x Marca
Barberena
90%
82%
80% 76% 77% 76%
72% 74% 74%
69% 71% 71%
70% 67% 67%
62% 61%
60%
49% 49%
50%
42% 42% 44%
37% 38% 38% 38%
40%
35% 36%
33% 32%
28% 29%
27%
30% 25% 24%
21% 21% 21% 20%
19% 18% 25% 28%
20%
22% 14%
10%
0%

90%
82%
80% 77% 77% 76%
74% 74%
71% 72% 71%
70% 69%
67% 67%
60% 62% 61%
50% 49% 49%
42% 44%
40% 42%
38% 38% 37% 32% 38%
37%
35% 29%
30% 33%
30% 28% 25%
22% 27% 27% 28%
21% 25%
20% 19% 23% 21% 21% 24% 20%
22% 20% 21% 22%
18% 18% 19%
14% 16% 15%
14%
10%
10% 9%
10% 7% 10% 7% 7% 12% 3% 10% 6% 6% 13% 17% 16% 5%
0%
Share por Empresa Agencia Chiquimulilla
Chiquimulilla
70%
66% 65%
62% 64%
59% 59% 57%
60% 57% 57%
54%
51% 51% 51%
50%
55%
46%
47%
44% 45%
40%
42% 43%
41% 40% 41%
34% 35% 35%

30% 32%
29%
20%
10% 6%
4%
5% 4% 5%
2% 2% 2% 3%
0% 1% 0% 1% 1% 0% 0%
0%

Cobertura Agencia Chiquimulilla x Marca
Chiquimulilla
90%
83%
80% 79%
80%
71%
68% 69%
70% 67%
73% 63% 64%
62% 60% 60%
60% 65% 70%
54% 61%
59% 57%
56%
50% 54%
40% 49% 50%
47% 48% 48%
40%
39%
30%
20%
8% 8%
10%
3% 3% 5% 3% 3%
1% 2% 2%
0% 0% 0%
0%
2%

90%
83%
80% 79%
80%
70% 71%
69% 69%
70%
65% 68% 67%
60%
59% 63% 64% 63% 61%
60% 62%
59%
56% 57%
50% 54% 48%
49% 48% 50%
47%
40%
40% 38% 38% 39%
35% 37%
30% 33%
31% 32% 31%
30% 29% 29%
20%
20% 20%
15% 8%
10% 8%
3% 5% 3% 3%
2% 2% 1% 2% 2%
2% 2% 0% 2% 0% 2% 0% 2% 3% 2%
0% 0% 0% 0% 0% 1% 1% 0%
Cielo sin APS Aqua sin APS Cob AQUA Cob SALVAVIDAS Cob CIELO
Share por Empresa Agencia Escuintla
Escuintla
80%
72%
70%
70% 67%
64%
61% 60%
60% 57%
53%
50% 50%
56% 54%
50% 46% 49% 53%
40% 45% 41%
46% 40%
40%
38% 39%
35%
30% 33%
32%
29% 30%
27%
20%
12%
9% 7%
10% 6% 6%
3% 4% 4% 4% 4%
1% 1% 1% 0% 2%
0%

Cobertura Agencia Escuintla x Marca
Escuintla
90%
79%
80%
73%
66% 69% 67%
70% 66% 65% 66%
61% 61% 60% 60%
60% 56% 55%
52%
55% 57%
50% 53% 53%
49% 50%
46% 47% 45%
40% 45% 45% 45%
39%
30%
20%
14%
11% 11% 9% 9% 9% 9% 8%
10%
4% 6% 5% 4%
2%
0%
1%

80% 79%
71%
70% 69%
66% 65% 66%
66% 67%
60% 61%
61% 60% 60%
53% 56% 57%
55% 55%
50% 52% 53%
50%
48% 49%
46% 45% 45% 45%
45%
40%
39% 40% 41% 40%
39%
36% 36%
34%
30% 32% 31%
30%
28% 29%
24%
20% 21%
14%
11% 11%
10% 9% 9% 9% 9% 8%
7%
4% 5% 4%
1% 9% 2% 9% 7% 7%
4% 3% 5% 3% 3% 5%
0% 0% 2% 1% 2%
Share por Empresa Agencia Jalapa
Jalapa
70%
65%
62%
59% 60%
56% 58%
60%
56% 56%
50% 52%
56% 49% 49%
50%
49%
40%
40%
34%
32% 30%
29%
30%
25% 27%
22% 29% 23% 21% 23%
21% 20%
20%
21% 20% 21%
20% 19% 18%
17% 19% 11%
15% 15% 15% 15%
10%
9% 5% 5%
0%

Cobertura Agencia Jalapa x Marca
Jalapa
90% 85%
79% 79% 79% 78% 79%
80%
74% 73%
71%
70%
65% 66% 66%
64% 63%
60% 56%
47% 45%
50% 45% 43% 46%
51%
38% 39% 38%
40% 36%
41% 32%
38% 28% 36% 37% 36%
30% 26% 35% 35%
33%
28% 26% 27%
20% 25%
20% 21%
10%
0%

90%
85%
79% 79% 79% 79%
80% 78%
74%
71% 73%
70%
66% 66%
64%
65%
60% 63%
56%
51%
50% 47%
45% 46% 45%
41% 43%
40% 38% 38% 39% 38%
36% 36%
33%
36% 37% 35% 35%
30% 28% 28% 32%
27% 27% 26% 25% 26% 27%
20% 20% 24%
21% 22%
19% 18% 19%
14%
10% 11%
8% 9% 9% 8%
7% 11% 15% 10% 18% 11% 14% 9% 7% 7% 24% 8% 4% 13% 18%
0%
Share por Empresa Agencia Jutiapa
Jutiapa
90%
80% 77%
72% 72%
69% 68%
70% 66% 67% 67%
63% 64%
67% 62%
60%
59%
50%
51%
40%
32%
29% 29% 28% 28%
30% 33%
28% 29%
20% 25% 24% 25% 25%
12% 21% 21%
19%
9% 8% 7% 7%
10%
5% 4% 4% 3% 4% 4% 2%
2% 3% 4% 1%
0%

Cobertura Agencia Jutiapa x Marca
Jutiapa
90%
78% 79% 77%

80% 77% 76%
73% 74% 72%
71% 70% 71% 70%
70%
68%
60%
63%
50% 46%
51%
49%
46% 45%
40% 44% 42%
39% 41% 41%
38% 39%
27% 35%
30% 34%
19%
20% 15% 14%
11% 11% 12% 10%
7% 8% 9%
10% 6% 6%
0%
3%

90%
80% 78% 79% 77%

77% 76%
73% 74%
71% 72% 70%
70%
70% 68%
71%
60% 63%
51%
50% 49%
46% 46% 45%

40% 44% 42% 41% 41%
38% 39% 39%
35% 34%
30% 27%
28%
26% 25% 24% 19%
20% 21% 21% 22%
19% 15% 20% 21% 20%
17% 17% 14% 18%
11% 11%
10% 6% 7% 8% 12% 9%
6% 10%
3% 13%
7% 6% 5% 7% 6% 8%
2% 2% 4% 4% 4% 3%
0% 0%
Share por Empresa Agencia Santa Lucía
Santa Lucia
80%
73%
68% 67%
70% 66% 65%
64% 63% 64%
60% 62% 60%
60%
60%
58%
50% 53%
39% 39%
40%
35% 34%
30% 32%
30%
35% 35%
32% 32% 32%
30%
26% 27%
20%
15%
10%
10% 7% 8%
4% 3% 3% 2% 3%
1% 0% 1% 0% 1%
0%

Cobertura Agencia Santa Lucía x Marca
Santa Lucía
90%
80% 76% 77%

74% 73% 72% 72%
70% 70% 72%
70% 66% 67% 68%
64%
60% 56%
53%
50%
53% 54% 53%
50% 51%
49%
40% 44% 44% 44% 44% 45%
43%
30% 36%
21% 20%
20% 16% 15%
8% 7% 7%
10%
3% 5%
1% 2% 2%
0%
0%
2%

90%
80% 76% 77%

74% 73%
72% 72% 72%
70%
70% 67% 68%
70%
66% 64%
60%
53% 53% 54%
56% 51%
49% 53% 50%
50%
45%
44% 43%
40% 44% 44% 44%
36% 36% 34%

30% 32% 33%
29% 28% 27%
24% 24% 25%
20% 23% 21% 22% 20%
20% 20%
16% 15%
10%
8% 7% 16% 7%
13%
5% 9%
2% 5% 3% 5%
0% 1% 0% 1% 1%
0% 1% 2% 2% 1% 1% 2% 1%
Share por Empresa Agencia Tiquisate
Tiquisate
80%
71%
69% 68%
70%
64% 65% 64% 65% 64%
62%
58% 59%
60% 57%
53% 58%
50%
42% 40% 47%

40%
39% 33%
36% 35% 36%
30% 34%
31% 32% 32% 31%
27%
20%
10% 6%
2% 3% 2% 2% 2% 3% 2% 3%
1% 1% 1% 1% 1% 0%
0%

Cobertura Agencia Tiquisate x Marca
Tiquisate
90%
78%
80%
74% 74% 74% 75%
72% 71% 72% 71%
68% 69% 69%
70%
58%
60%
48%
50%
51%
48%
40% 45% 45%
40% 41%
38% 38% 38% 39%
37% 36%
30%
20%
8%
10%
4% 4% 5% 5%
1% 1% 3% 3% 2% 2% 3%
0%
3%

90%
80% 78%
75% 74% 74% 75%
74%
72% 72% 72% 71%
68% 69%
70%
69%
60% 58% 58%
50% 48%
48% 51% 45%
49%
45%
40% 41%
38% 40% 39%
37% 38% 38%
36%
30% 31%
27% 29%
25% 25% 27% 26% 27%
25% 25% 25%
20% 23%
21%
10% 8%
3% 4% 4% 5% 5%
1% 1% 1% 3% 3% 2% 2% 3%
2% 3% 3% 2% 2% 5% 3% 4%
0% 0% 1% 1% 1% 1% 1%
Resultados Estudio de Ejecución PDV
Agua Pura
Febrero 2016

AP Resultados Estudio de Ejecución PDV 02 15

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Resultados Estudio de Ejecución PDV

• Recurso Humano Motivado, Comprometido y Capacitado

32% 31% 32%

20% 22% 22%

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

77% 78% 78% 78% 79% 79% 77%

AQUA SALVAVIDAS CIELO

80% 78% 78% 78% 79% 79%

40% 39% 37%

15% 15% 16% 15% 15%

10% 9% 9% 9% 9% 10% 9% 13% 10% 10% 10% 11% 12% 12%

35% 35% 34%

Cob Cielo sin CristalPer Cob Critalr250 Cob Cielo 375

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

39% 40% 39%

AQUA SALVAVIDAS CIELO

39% 40% 39%

12% 12% 11%

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

78% 78% 77% 76%

19% 18% 20%

AQUA SALVAVIDAS CIELO

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

99% 99% 99% 99% 97% 98% 98% 100% 100%

40% 36% 35%

16% 16% 15% 17%

AQUA SALVAVIDAS CIELO

99% 99% 99% 99% 98% 98% 100% 100%

40% 36% 35%

100% 100% 100% 100% 100% 100%

20% 15% 16%

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

100% 100% 100% 100% 100% 100%

AQUA SALVAVIDAS CIELO

100% 100% 100% 100% 100% 100%

90% 85% 86%

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

70% 67% 68%

AQUA SALVAVIDAS CIELO

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

37% 36% 36% 38%

AQUA SALVAVIDAS CIELO

40% 36% 36% 38%

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

AQUA SALVAVIDAS CIELO

30% 27% 28%

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

AQUA SALVAVIDAS CIELO

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

AQUA SALVAVIDAS CIELO

70% 70% 69% 69% 70%

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

AQUA SALVAVIDAS CIELO

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

50% 46% 45%

AQUA SALVAVIDAS CIELO

50% 46% 45%

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

98% 100% 98% 100% 99% 98% 99%

AQUA SALVAVIDAS CIELO

98% 100% 98% 100% 99% 98% 99%

30% 27% 28%

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA