The document discusses the purpose and structure of effective business letters. It defines business letters as formal written messages used to conduct business that cannot be done orally. Guidelines are provided for the appearance, punctuation styles, layout styles, and typical parts of a business letter, including the heading, salutation, body, complimentary close, and signature.
The document discusses the purpose and structure of effective business letters. It defines business letters as formal written messages used to conduct business that cannot be done orally. Guidelines are provided for the appearance, punctuation styles, layout styles, and typical parts of a business letter, including the heading, salutation, body, complimentary close, and signature.
The document discusses the purpose and structure of effective business letters. It defines business letters as formal written messages used to conduct business that cannot be done orally. Guidelines are provided for the appearance, punctuation styles, layout styles, and typical parts of a business letter, including the heading, salutation, body, complimentary close, and signature.
the news? One of the essential outputs of technical writing is the business letter. Writing correct business correspondence like letters and memos is a skill that must be developed by a person regardless of his work, profession, or specialization. Definition and Purpose The business letter may be defined as a written message used to transact business, which cannot be conveniently conducted orally. It is formal and direct, with no literary pretentious. It has two-fold purpose: to serve as a record, and to attempt to secure action from the reader. A business letter is effective if it succeeds in building up goodwill and in securing a favourable response. Accuracy, clarity, conciseness, and good quality stationery all serve to impress the reader. APPEARANCE Stationery. The standard size of business stationery is 8 ½ x 11 inches in size, white or a very light shade cream, brown, grey, and blue in colour. Picture-frame Layout. The picture-frame layout on a white mat, has margins the same as the top and sides, with one and one-half inches at the bottom. Letter Styles. The selection a letter arrangement and style is just like choosing a dress. PUNCTUATION STYLES Open Punctuation Style. This style requires that no punctuation be used after any part of the letter except the message. Open punctuation is often used in full block arrangements as both styles are considered the timesaver for typist. Standard Punctuation Style. Only the salutation and the complimentary closing are followed by punctuation. A colon follows the complimentary close. This style is most commonly used. Close Punctuation Style. This style is perhaps the least used and is not recommended for use in modern letters anymore. STYLES OF BUSINESS LETTERS Full Block Letter Style. In this style, all the parts begin at the left of the page. This more convenient to use because the writer does not bother about any indentions. At present, this is the one being adopted by most businessmen. Modified Block Letter Style. In this style, the writer changes the position of the dateline, complimentary close, and signature. All paragraphs begin at time at the left margin of the page. The complimentary close usually aligns with the dateline. Likewise, the signature block is aligned with the complimentary close. If the subject and the attention lines are included, these may be placed at the center or indented five to ten spaces from the left margin. Semi Block Style. This is the same as the modified block style except that the first line of every paragraph is indented by five or ten spaces. Hanging-indented Style. This is not commonly used in advertising or in sales letter. Its primary objective is to attract the reader’s attention. This is similar with the modified block style with the following exception: the second and all other paragraphs lines are indented either five or ten spaces; the first line of each paragraph is not indented PARTS OF A BUSINESS LETTER The Heading. It consists of the name of the firm or organization and the address. There are essentials for a printed, letter head, although there may be additional printed data. Office people become accustomed to using printed letterheads that they sometimes forget to type the heading when they write personal business letters on blank. The Dateline. This consists of the month, the number of the day and the year. The most common dateline format is as follows: June 9, 1998. But the following dateline can also be used: 09 June 1998. (Notice that no commas are used) The inside Address. Generally, this part gives the name, the title, and the exact address of the person whom the letter is addressed. It is typed three to four after the dateline. It is to occupy three to five lines, single- spaced.
The Salutation. This is considered as a greeting and
expression of courtesy to put the reader in a friendly reception frame of mind. This is typed two or three spaces below the inside address. The Body of the Letter. This is the most important part of the letter. This consist of the full message of the letter. The letter writer should see to it that the indention of the body has to be deep enough to distinguish the paragraphs and to have them alike within the letter. The body is composed of at least two/three paragraphs. The body of the letter begins two spaces below the salutation. The Complimentary Close. This is typed two lines below the last line of the body of the letter. This may be informal (Sincerely or Cordially yours) or formal (very truly yours). The Signature Block. This identifies the writer. The name of the writer is typed three to four lines below the complimentary close. The Reference Initials. If used, the initials of the typist and the writer are typed two lines below the writer’s name and title in the signature block. Generally, the writer’s initials are capitalized and typist’s are lowercased, but this format varies. The Enclosure Notation. This is a reminder that there is an enclosure and usually typed under the typist’s initials. It could be spelled out (Enclosure/Attachment, or it may be abbreviated (enc./Att.). It may indicate the number of enclosure or attachments, and it may also identify a specific enclosure. (Enclosure: Form 137) The Copy Notation. If you make copies of correspondence for other individuals, you may use cc to indicate carbon copy, pc to indicate photocopy, or merely c for any kind of copy. A colon following the initial(s) is optional.