BASICTECH BT-WH01 NOISE CANCELING HEADPHONE

ENJOY BETTER AUDIO EXPERIENCE

WITHOUT DISTRACTIONS

A TOURISM AND HOSPITALITY MARKETING PLAN

MS. IBUNA, JECERINE

MS. LACE, ELAICA
MS. PASCUAL, JANINA LUISA
MR. TORRES, ADRIAN PAUL
MS. VERANO, MARIEL
TOURISM AND HOSPITALITY MARKETING
BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT
A.Y 2021-2022
PROFESSOR: MS. CHICKEE POTICAR
DBA
 CONTENTS OF THIS MARKETING PLAN

I. EXECUTIVE SUMMARY
II. TARGET CUSTOMERS
III. UNIQUE SELLING PROPOSITION (USP)
IV. PRICING & POSITIONING STRATEGY
V. DISTRIBUTION PLAN
VI. OUR OFFERS
VII. MARKETING MATERIALS
VIII. PROMOTIONAL STRATEGY
IX. ONLINE MARKETING STRATEGY
X. CONVERSION STRATERGY
XII. REFERRAL STRATERGY
XIII. STRATEGY FOR INCREASING
TRANSACTION PRICES
XIV. RETENTION STRATEGY
XV. FINANCIAL PROJECTIONS
 01
______
EXECUTIVE SUMMARY
Complete your Executive
Summary last, and, as the
name implies, this section
merely summarizes each of
the other sections of your
marketing plan.
Your Executive Summary will
be helpful in giving yourself
and other constituents (e.g.,
employees, advisors, etc.) an
overview of your plan.
02
______
TARGET CUSTOMERS
This section describe the
customers you are targeting. It
defines their demographic profile
(e.g., age, gender), psychographic
profile (e.g., their interests) and
their precise wants and needs as
they relate to the products and/or
services your offer.
Being able to more clearly identify
your target customers will help
you both pinpoint your advertising
(and get a higher return on
investment and better “speak the
language” of prospective
customers.
03
______
UNIQUE SELLING
PROPOSITION (UPS)
Having a strong unique
selling proposition (USP) is of
criticwl importance as
distinguishes your company
from competitors.
The hallmark of several great
companies in their USP. For
example. FedEx’s USP of
“When it absolutely, positively
has to be there overnight” is
well-known and resonates
strongly with customers who
desire reliability and quick
delivery.
 04 05 06
______ ______ ______

PRICING & POSITIONING DISTRIBUTION PLAN YOUR OFFERS

STRATEGY

Your Distribution plan details Offers are special deals you

Your pricing and positioning
strategy must aligned. For
example, if you want your
company to be known as the
premier brand in your
industry, having too low a
price might dissuade
customers from purchasing.
In this section of your
marketing plan, detail the
positioning you desire and
how your pricing will support
it.
how customers will buy from
you. For example, will
customers purchase directly
from you on your website?
Will they buy from distribution
or other retailers? And so on.
Think through different ways
in which you might be able to
reach customers and
document them in this section
of your marketing plan.
put together to secure more
new customers and drive past
customers back to you.
Offers may include free trils,
money-back guarantees,
packages (e.g., combining
different products and/or
services) and discount offers.
While your business doesn’t
necessarily require offers,
using them will generally
cause your customer base to
grow more rapidly.
 07
______
MARKETING MATERIALS
Your marketing materials are
the collateral you use to
promote your business to
current and prospective
customers. Among others,
they include your website,
print brochures, business
cards, and catalogs.
Identify which marketing
materials you have completed
and which you need created
or re-done in this section of
you plan.
08 09
______ ______
PROMOTIONAL STRATEGY ONLINE MARKETING
STRATEGY
The promotional section is one of
the most important sections of Like it or not, most customers
your marketing plan and details go online these days to find
how you will reach new customers.
and/or review new products
There are numerous promotional and/or services to purchase,
tactics, such as television ads, as such, having the right
trade show marketing, press
online marketing strategy can
releases, online advertising and
help you secure new
event marketing.
customers and gain
In this section of your markting
competitive advantage.
plan, consider each of these
alternatives and decide which ones
will most effectively allow you to
reach your target customers.
 10
______
CONVERSION STRATEGY
Conversion strategies refers
to the techiniques you employ
turn prospective customers
into paying customers.
For Examples, Improving your
sales scripts can boost
conversions. Likewise
increasing your social proof
(e,g., showing testimonials of
the past clients who were
satisfied with your company)
will nearly always boost
conversion and sales.
12
______
REFERRAL STRATEGY
A strong customer referral
program could revolutionize your
success.
For example, if every one of your
customers referred one new
customers, your customers base
would constantly grow.
However, rarely will you get such
growth unless you have to
formalized referral strategy. For
example, you need to determine
when you will ask customers for
referrals, what if anything you wiil
give then as a reward etc. Think
through the best referral strategy
for your organization and
document it.
13
______
STRATEGY FOR INCREASING
TRANSACTION PRICES
While your primary goal when
conversing with prospective
customers is offer to secure the
sale. It is also important to pay
attention to the transaction
price.
The Transaction price, or amount
customers pay when the buy
from you. Can dictate your
success, For example, if your
average customers transaction
is $150, they will generate more
revenues, and probably profits
and continue to gain market
share at your expense.
 14
______
RETENTION STRATEGY
Too many organization spend
too much time and energy trying
to secure new customers versus
investing in getting existing
customers to buy more often.
By using retention strategies
such as a monthly newsletter or
customer loyalty program, you
can increase revenues and
profitby getting customers to
purchase from you more
frequently over time.
Identify and document wats you
can better retain customers here.
Identify and documents ways
you can better retain customers
here.
15
______
FINANCIAL PROJECTIONS
The final part of marketing plan
is to the financial projections. In
your projections, include all the
information documented in your
marketing plan.
While your financial projections
will never be 100% accurate, use
them to identify which
promotional expenses and other
strategies should give you the
highest return investment. Also,
by completing your financial
projections, you will set goals
(e.g., goals for your refeeral
program) for which your
complany should strive.
EXECUTIVE SUMMARY
 EXECUTIVE SUMMARY

Costs included in this plan are on the basis of the industry trends.

Retail, Warehousing and Libraries are huge, maintaining them and running them on a daily

basis requires a lot of man power.

The life span of advertising and promoting the product and services will depend on the

subscription basis of the business firms in the company.

A situational analysis will be conducted to explore the marketing expansion. This

marketing plan will also explore the goals, objectives, strategy, and implementation of the

strategy needed to grow the wireless headphone

TARGET CUSTOMERS
BASIC TECH
- Company Name Description

BASIC is a high-level language that allows the users to access simpler, more
consolidated data and actions, rather than presenting raw data directly from the
source. Though it can be less efficient than low-level languages, BASIC technology
emphasizes symbols, which is very useful for beginners.

Technology has made it possible for them to work in synergy. For example, those in
charge of management have better records of the employees and know how to deal
with them more efficiently. On the other hand, the employees have better tools to
work with.

Technology leads to economic development when a country converts its raw

material into manufactured finished products which are exported to the international
market for foreign exchange. This exchange coupled with good governance results
in economic development.
Technology, the application of scientific knowledge to the practical aims of
human life or, as it is sometimes phrased, to the change and manipulation of the
human environment.
- What products do you offer?

NOISE CANCELLING HEADPHONES uses more advanced technology to – surprise –

actively counter noise. Basically, it detects and analyzes the sound pattern of incoming noise
and then generates a mirror “anti-noise” signal to cancel it out. The result is that you hear a
drastically reduced level of noise.
This type of noise cancellation works best for steady, low-frequency sounds, like ceiling fans
and engine noise. You usually find active noise cancellation in stereo headsets, which have the
chance to block both of your ears and truly eliminate noise.
B. LOGO

Logo Description

Blue is the king of the colors due to its popularity and many brands have
used this color for their brand colors, and blue is often related to the sky and the
ocean and it is very popular in brand creation and identity. Blue is the dominant
color in tech because it stimulates stability, trust, and security. Those are
certainly some of the attributes you look for in a tech company.
The half-circle in our logo symbolizes ear, ear shape is associated with quality,
strength, progress, and uniqueness. The small circle symbolizes power and
energy. It stands for unity, love, and support, as well as infinity, protection, and
continuity.
C. Target Market
Our main target audience is men and women aimed for is pre-teens to
adults in there 50's. A younger age will be easier to target because of their social
media habit. BASIC TECH needs to create an emotional attachment at a
younger age, so we create a lifelong relationship with those people.
Mission

"To provide the most effective product and service experience to customers" Our commitment to
customer service has maintained one constant. Because of the emphasis on quality and service,
our mission statement focuses on the customer experience to provide a better experience, not
just buying this product.
Vision
We are looking forward to being known and recognized as one of the best and innovative
headphones companies. We want to inspire other businesses by giving high-quality products to
the consumer

Objectives

• To ensure better quality products for customers

• To ensure fair prices for customers
• To provide new user experiences integrating high-quality service
• New products, better processes, using technology

Goals

Our goal is to deliver a classical and quality overall headphone solution with active noise
canceling, and educate the consumers about the benefits of Noise-canceling headphones,
facilitate their purchase decision and encourage usage.
 UNIQUE SELLING
PROPOSITION (USP)
What makes our product unique is that noise-canceling headphones use active noise control to
reduce or eliminate outside interference and unwanted ambient sounds in the area where they
are being used. This noise-canceling ability makes it possible to listen to music, your favorite
podcast, or attend a class without outside noise distractions. Frequently, listeners turn up the
volume on their earpieces to try to drown out the surround sounds and distractions. However,
with noise-canceling headphones, the wearer does not need to turn up the volume, because
the headphones prevent the outside sounds from leaking in. If you wish to protect your
hearing, reduce environmental distractions, and enjoy a better audio experience, then this
technology will surprise you with its impactful results.
 SWOT ANALYSIS
STRENGTHS WEAKNESS OPPORTUNITY THREATS

• Vulnerability of • -Launching cheaper • Less revenue if price

• Cost-effective
databases and product lines points are lowered
• Long term
networks • Expanding in Asian • Existing competition
sustainability
• Lack of social media markets • Legal and Regulatory
• Proactive employees
presence • Increase online sales Threats

• Management skills and services

need improving
Online shopping is being popular among all age groups. There is exponential growth in this
kind of market. More online stores are opening, and competition is also becoming higher to sell
products. Online shopping is simple. You don’t need to get ready and go to the neighborhood
market. There you visit many stores to find the product of your choice. While you opt for online
shopping, you can do it from anywhere, anytime. You don’t need to worry about your working
hours.
Noise-canceling headphones are affordable prices that people can afford.
Our price is depending on our quality, we have three options where customers can afford to
buy it.Entry level, and Mid-range but the price goes up while the quality gets better, the more
price goes up the more quality gets better. Lowest price and high quality
PRICING & POSITIONING
STRATEGY
A Basic Tech Company might position itself as an effective and quality option for the audience.
The target market that this product is aimed for is pre-teens to adults in there 50's. Mainly
targeted for people with electronic devices that allow music to play. We all know that the
younger age is easier to buy this product because it can be used in their studies or online
meetings, for the elderly, we can also make them the target audience because they can use it
in their jobs and anything.
Basic Tech can provide good quality products that everyone needs and wants.
We don’t have a physical store anywhere, we have an online store, Facebook page, and
website where our product can be purchased.
It's more accessible when online because nowadays people are afraid to go out due to the
Covid19 we are facing and it's easier to order because you can deliver it to customers' homes
with just one click. It is easy to the checkout the process and fast delivery options.
Basic Tech Company, offers noise-canceling headphones which can only be purchased on the
website. The price is 7,999 PHP and 11,499 PHP. And also, we offer discounts to our
customers and it is called “Early Bird” The First 200 customers to purchase our product will
receive P200 off. with these ideas we want that customer or target audience to think that
buying to our company is economical, Lowest price but affordable and Highest Quality
Guaranteed.

for the Mark up, Equivalent of selling Price.

COST PRICE + MARKUP = SELLING PRICE
5,699.00 + 30% = 7,999
8,799.00 + 30% = 11.499

The 30% markup is for labor, logistics, Tax and for the budget For Advertising
5% for Labor
5% for Logistics
12% for Tax
8% for Profit
= 30%
DISTRIBUTION PLAN
 Online Selling is a good marketing strategy for it reaps the business
to reach more customers. Nowadays, people are more inclined in surfing
the internet as well as using social media through online selling, which has
been more convenient to people, making it more preferred. It increases
the reach of the business. Also, it does not limit the number of customers
to those who can physically visit the place or location. It can also save
time and energy for the people, both business owners, and customers.
The convenience of online shopping

Customers can purchase items from the comfort of their own homes or workplace. Shopping is made

easier and convenient for the customer through the internet. It is also easy to cancel the transactions.

Why shop Online

• Saves time and effort.

• The convenience of shopping at home.

• Wide variety/range of products are available.

• Good discounts / lower prices.

• Get detailed information about the product.

• We can compare various models/brands.

• No pressure shopping
• Generally, in physical stores, the sales representatives try to influence the buyers to buy the product.
While in online shopping, you're free to do as you will.
Online shopping saves time
• Customers do not have to stand in queues at cash counters to pay for the products that have been
purchased by them. They can shop from their home or workplace and do not have to spend time
traveling.
Comparisons
• There is a wide range of products online. The sellers display all the stuff they've got. This enables the
buyers to choose from a variety of models after comparing the finish, features, and price of the products
on display.
Availability
• The mall is open on 365 x 24 x 7. So, time does not act as a barrier, wherever the vendor and buyers are.
Online tracking
• Online consumers can track the order status and delivery status tracking of shipping is also available.
Online shopping saves money
• To attract customers to shop online, e-retailers and marketers offer discounts to the customers as they
have cut down on real estate and maintenance costs the sellers won't back out in giving huge discounts.
We set a reasonable price and take high-quality photos for your listing

on Facebook Marketplace. If possible, set the item in front of a neutral

background and minimize distractions so the focus is on the item

itself. Take photos from several angles to provide a complete picture

for interested parties.

We include as many details about the item as possible. Offer as many

details as possible about the item upfront to reduce the amount of

back-and-forth you'll have to do fielding questions from potential

buyers.
OUR OFFERS
1-year warranty
- Basic tech has the option, repair or replaces with new or refurbished parts, any parts determined to
be defective.
Free shipping
-We have monthly free shipping with 0 minimum spend in every end of the month.

DISCOUNTS
Early Bird
-For the first 20 customers who purchase our product will get a discount of P200 off.
Lifestyle Discount
-They are commonly available for:
°Students
°Teachers
°Work from home employees
-They should send us their ID to prove that they are one of those groups and they will get a 10% off.
INCREASING TARGET MARKET
-For bulk buyers, will get a discount of 30% off
-We can increase the target market through Reseller
SPECIAL DEALS
Freebies
°Case holder and Power bank
BT-WH03 If they purchase this, they will receive a case holder and power bank
BT-WH02 If they purchase this, they will receive a power bank only
Referral
-They will get a 20% off in their next purchase if they make three referrals for them to be
able to claim they need to send us proof that they refer our shop.
PICTURES OF THE PRODUCT
AVAILABLE COLORS
WHITE
BLACK
BLUE
BEIGE
Photos are taken from Google for reference only
MARKETING MATERIALS
 Brochure
1st page 2nd page

Our brochure is an informative paper document for advertising, which can be folded into three.
Brochures are promotional documents, primarily used to introduce a company, organization,
products, or services and inform potential customers or members of the public of the be
 Calling card

Our calling card provides the right legitimate important

information about our company so it gives our products
stand out and attractive to others and it is a small card with
personal information about our product, such as your name
and website, email add on which we can give it to people if
they want to visit us.
 BUSINESS CARD

1st page 2nd page

Our good business card is an extension of our brand that conveys the right information about our
product are and what we do in a memorable, powerful, and meaningful way and it gives information
about our product out to prospects but an opportunity to connect with a new prospect on a personal
level. Rather, it's designed to introduce our product to people who may want to talk with us. And it
gives Introduction on our company product to others
ADVERTISEMENT VIDEO AND GIF
PROMOTIONS
STRATEGY
Social media is constantly becoming one of the most essential aspects of digital marketing,
providing tremendous benefits by reaching a large customer base all over the world.
Since our product is a technology that provides convenience, and it is in demand and working a big
part to those people who are working and having a lot of trouble focusing on what they’re doing
because of the noise distractions at home.
Our promotional strategy will be pull marketing-driven, which means our objective is to implement a
strategy that will naturally draw customers’ interest in our brand and products with relevant and
interesting content, as well as highlighting our brand’s efforts to attract customers through social
media.
That’s why we’d like to take this opportunity to introduce our product to the media by creating a
display and video advertisement that will show a sneak peek at the product that will surely catch
their attention and provide them with an intriguing perspective about our product. These
advertisements will be visible on social media such as Facebook, YouTube, and Instagram on any
device.
Having an online presence as a business on any of the social media forums like Facebook, YouTube
and Instagram is a great way to interact with our audience and to connect with them on a personal
level. Communication is very important in all aspects of life, and just like that, it plays a very
significant role in the business as well.
Customers like being heard and feel more fortunate when service providers give the assistance they
demand while also creating a friendlier and accessible communication process.
As a result, we will also be conducting a live broadcast on the following platforms (Facebook,
Instagram, and YouTube) to announce our very first “Noise Canceling Headphone” and with additional
products, wherein our customers can ask questions, post complaints, suggestions through the
comment box and learn more about the product and our brand.
During the live broadcast, the audience will expect more info and details on our products and brand,
features of the products, good deals, and offers.
We are not only improving interaction on our social media pages, but we are also increasing the
probability of potential consumers becoming purchasers.
This is because they are familiar with our brand, understand our services and objectives, and identify
our products.
Our customers will be able to know more about the product and our brand through our social media
accounts:
Display and Video Advertisement & Introducing Noise Canceling Headphone launch trailer video
ONLINE MARKETING
STRATEGY
Short-form video ad
By creating a short video for 30 seconds or less on
Facebook or Instagram we can pay for ads pay per
click.
Paid media for YouTube - We can sponsor a video for a Social Media influencer and streamers to

review our product such as

Gian Lois Concepcion (born: November 15, 1997 (1997-11-15) [age 24]), better known online as

GLOCO, is a Filipino YouTuber, gamer, blogger, fisherman, and former licensed nurse. He is known for

his comedic commentary in his Let's Plays and his love of Anime.

We will sponsor our product to Gloco to shout out to

our product on how it feels while gaming his channel,

his subscribers are mostly Filipino counting over

1.17 million subscribers.

Lincoln Cortez Velasquez (born October 27, 1991), better known as Cong TV, is a Filipino YouTube,

comedian, musician, blogger, and online streamer. He is known for his comedy videos on YouTube.

He is considered one of the top YouTube personalities in the Philippines.

Cong is a quirky and charismatic person that fits

our goals and vision to promote our product he will

provide a daily user experience of the product he

will promote his subscribers counting 9.06 million.

And then lastly Mary Bautista is a make tech video and lifestyle blogger. Mary Bautista, a semi-

celebrity in the tech world, has about 1.4 million subscribers with 128 [million] views, yet she's

estimated to earn a few hundred thousand below Unbox Diaries, which [has] fewer subscribers and

views than hers.

She can discuss the technical side of the product

she’s reviewing, giving more insight. Thus,

this is why individual bloggers that review

in Filipino seems to have an affinity with the

country's market.
CONVERSION
STRATEGY
Conversion Strategy is more than simply getting these "fence-sitters" to visit our site; it's also about
converting them into opportunities, nurturing them, and converting them into loyal, paying
customers. More importantly, recognizing our customers' basic wants and developing an experience
that allures them to return for more is critical.

Having an excellent Lead conversion process is essential for any business to survive in
today’s highly competitive market.

Email marketing: Once you’ve captured leads with your landing page, email marketing lets you
nurture them with compelling messages. Show your leads how you can benefit them through your
emails.

Loyalty programs: These programs encourage existing customers to make repeat purchases
by rewarding them with enticing perks.
Referral programs: Referral programs encourage your existing customers to refer their friends to you.
These friends trust the recommendations of their peers, so they’re more likely to purchase from you.
Thus, referral programs bring new, high-quality leads into the funnel.
Reducing cart abandonment: This tactic encourages customers who have filled carts but haven’t made
a purchase to return and finish the purchase. Usually, this is accomplished using pop-up prompts,
discounts, and reminder emails.

As for our Promotional Strategy which pulls marketing-driven, implementing a strategy that will
naturally draw customers’ interest in our brand and products with relevant and interesting content to
capture the right customer and convince them to become buyers, Showcasing the Blogs on our
website about our products features so that the people may know why they need and want our product
and by the use of social media, Creating catchy and trendy lines and quotes for both display and video
ads that will surely make everyone notice it.
Because creating a good customer experience and turning browsers into repeat buyers is our major
goal, that’s why our company is implementing, high customer service standards and different pricing
strategies all drive conversion rates. This is why they are free to express and show honest review
and experience for our products, this will not just help us for our improvement as a beginner in the
tech industry but will also help other customers to become more aware of our product. As for the
pricing strategies we ensure that everybody can afford our product so we set a fair price along with
our wonderful deals, offers, and discounts perfect for a single purchaser to bulk buyers.
Having an online presence as a company on one of the social media forums such as Facebook,
YouTube and Instagram is a great way to interact and connect with your audience at the individual
level. Communication is very important in all areas of life and also plays a very important role in
business. Customers want their service providers to listen and feel happy when they provide the
support they need while creating a friendlier and accessible communication process while they know
more information and details about our products and our brands, product features, special offers,
and offers.
Not only does it improve interaction on social media pages, but it also increases the likelihood that
potential consumers will become buyers. This is because they know our brand, understand our
services and goals and identify our products.
REFERRAL STRATEGY
1. WE’D LIKE TO MEET YOUR FRIENDS
It is unique because it doesn’t reward the referrer with anything at all
except the satisfaction of a happy friend.
Explanation: The entire reward goes to the referred friend and they will
receive a surprise gift, to get the surprise gift the person who referred
need to send us a screenshot or any proof that he/she referred our shop
and also they also need to send us the name of a friend that he/she
referred to, they can send it to us on our g-mail.

2. HELP US TO GET THE WORD OUT

We can sponsor a video for a social media influencer and streamers to
review our products and we will give them a promo code.
We choose CONG TV, GIAN LOIS CONCEPTION, and MARY BAUTISTA
In reviewing our products on their social media platforms, they will show
the promo code which is applicable on lazada (BTPH69420) and will
receive P150 off
 STRATEGY FOR
INCREASING
TRANSACTION PRICES
1. Use Flash Sales and Promotions
For the promotion, we’re picking high-margin items that everyone needs, we make sure they
are low-priced items that buyers won’t think too long about purchasing along with other items
they came for.
We don’t forget to promote flash sales on our social media channels. For example, millennials
and Gen Z often use social media to spread the word about promotions to nearby consumers
offering the special of the day.

2. Offer Quantity or Bulk Discounts

This technique works especially well with consumable products where buyers tend to stock up
or have recurring needs.
This technique can also be used in the online services world. With job listings, for instance, it
might mean offering a package of six listings at a discount versus a single listing. A buyer might
end up buying more listings than otherwise because the package is a good deal.
3. Offer Bigger Ticket Items
We start offering items with a higher price tag along with the existing items. Selling a P11, 499
item when the average transaction size is P8,999 can make a considerable difference. Use
testimonials from satisfied customers
.

4. Use testimonials from satisfied customers

The use of testimonials from satisfied customers attests to the quality of our product or service.
When potential customers are doing comparative shopping, one of the key factors they look for
is in other satisfied customers. This is why Amazon does so well: because they have a
community of people leaving reviews.
RETENTION STRATEGY
 To improve our customer retention, we need to look at our entire customer experience.
The customer experience involves everything customers think and feel when they encounter
our company. Customer-facing interactions, such as support ticket resolution or how our
company.
We’ll keep more customers by creating a seamless experience that makes them happy every
step of the way.
It is important to keep our current customers happy is generally more cost-effective than
acquiring first-time customers.

Basic Tech doesn’t need to spend big on marketing, advertising, or sales outreach. It is
easier to turn existing customers into repeat ones since they already trust our brand from
previous purchases. New customers, however, often require more convincing when it comes to
that initial sale.

As a company, we certainly want to keep increasing our sales from time to time. To
achieve this, we cannot just focus on finding new customers, but we also need to ensure that
we’re getting repeat purchases from our existing customers.
Therefore, we should not celebrate too early after a customer has made their first purchase.
Get our customers to buy again and again through these Strategies.
 We have Strategies to Increase Repeat Purchases

1. SURPRISE GIFT AND DISCOUNT

Customers are people and people love to feel appreciated. One way We can show our
customers that we appreciate them is through surprise gifts and discounts. We can offer
them a discount on products they frequently purchase, along with a short and sweet
message from the customer service team telling them why they are receiving the
surprise. The exact wording of the message will depend on our company brand and
style, but the message should make it clear that they are getting this discount for being a
loyal customer.

2. INCENTIVIZE OUR CUSTOMERS WITH POINTS

Point programs are by far the most popular type of customer loyalty program used by
retailers to increase their repeat purchases. Customers usually generate points every
time they make a purchase, give product reviews, or share anything related to our brand
products on social media. The points can later be redeemed for various attractive prizes
or discounts that can be customized to the preferences of each customer.
3. CREATE EXCLUSIVE DISCOUNTS FOR LOYAL CUSTOMERS
Using discounts can always help our company to boost repeat purchases. , discounts
can increase our revenue. We can apply exclusive discounts for customers registered as
members. We can also customize the discounts based on our customer points, membership
levels, or spending.

4. USE EMAIL RETARGETING TO WIN CUSTOMERS BACK

This is One of the most effective ways to win a customer after the first purchase is
targeting them again. Remind our customers to buy our products again via email, social media,
as well as search and display advertising. Track incomplete purchases and remind our
customers of their abandoned carts.
5. GROW OUR CUSTOMER BASE THROUGH REFERRALS PROGRAM
We can give discounts for those who use referral codes and incentives for those who
have successfully invited others to buy our products.
6. BOOST REPEAT PURCHASES THROUGH PERSONALIZED CAMPAIGN
One of the most powerful ways to increase repeat purchases is to send customers
emails based on their past purchases and remind them of additional items they may need with
the items they previously bought.

For example, we offer Regular earphones to a customer who previously bought a Noise-
canceling headphone, then we send them a message like; “Thank you for buying a Noise
Cancelling Headphones to us, do you need regular headphones as well?”
 Improve our customer retention strategy with better customer experiences
Improving customer retention and building customer loyalty doesn’t happen overnight.
It will take time and effort to grow our relationship with our customers and earn their trust.
Exceptional end-to-end customer experiences are the best way to earn customer trust. Provide
great service and make customers’ lives easier, and they’ll likely turn into advocates for your
brand.
Why is Customer Retention so important to our company?
Repeat customers always make up a substantial portion of an organization’s profits, and
the more times they buy, the more likely they are to buy again. One study showed that after
one purchase, the customer is only 25% likely to buy from our company again. However, after
two purchases they were 45% more likely to make a third purchase, and after three purchases,
they were 54% more likely to make a fourth.
 FINANCIAL
PROJECTIONS
 Expense Budget Summary
Marketing expenses are mostly for staff required to do the marketing
activities listed. Most of the tools we need, like analytics and landing
page creation, are inexpensive. The exceptions to this are for specific
tools like email marketing and forums.
We do not expect an increase in marketing staff requirements during
the first year. One person can actually do a lot of these activities. Once
they have put marketing plan processes in place, the marketing activities
upkeep becomes easier. Junior staff can then handle it.
In order to make sure that we are on track, we have created a
variety of key metrics for this marketing plan example. These may
require adjustments and fine tuning as we progress. They are our best
estimates based on currently available market research.
Sales Forecast Year

Prepared By: Company Name:

BRAVO TEAM BASIC TECH

Complete This Chart First:

Sales Price COGS Per Margin Per
Product Lines Units
Per Unit Unit Unit
BT-WH02 200 ₱7,999.00 ₱2,300.00 ₱5,699.00
BT-WH03 200 ₱11,499.00 ₱2,700.00 ₱8,799.00

Category
Product Lines February March April May June July August September October November December January Annual Totals Breakdown
BT-WH02
200 Sold 9 22 25 21 17 11 25 20 9 12 24 5 200
Total Sales 71,991 175,978 199,975 167,979 135,983 87,989 199,975 159,980 71,991 95,988 191,976 39,995 ₱1,599,800.00 100.0%
Total COGS 20,700 50,600 57,500 48,300 39,100 25,300 57,500 46,000 20,700 27,600 55,200 11,500 ₱460,000.00 28.8%
Total Margin 51,291 125,378 142,475 119,679 96,883 62,689 142,475 113,980 51,291 68,388 136,776 28,495 ₱1,139,800.00 71.2%

BT-WH03
200 Sold 3 8 12 8 23 13 10 12 13 20 59 19 200
Total Sales 34,497 91,992 137,988 91,992 264,477 149,487 114,990 137,988 149,487 229,980 678,441 218,481 ₱2,299,800.00 100.0%
Total COGS 8,100 21,600 32,400 21,600 62,100 35,100 27,000 32,400 35,100 54,000 159,300 51,300 ₱540,000.00 23.5%
Margin 26,397 70,392 105,588 70,392 202,377 114,387 87,990 105,588 114,387 175,980 519,141 167,181 ₱1,759,800.00 76.5%

Total Units Sold 12 30 37 29 40 24 35 32 22 32 83 24 400

Total Sales ₱104,688 ₱263,570 ₱337,963 ₱259,971 ₱400,460 ₱237,476 ₱314,965 ₱297,968 ₱221,478 ₱325,968 ₱870,417 ₱258,476 ₱3,893,400
Total Cost of Goods
₱28,800 ₱72,200 ₱89,900 ₱69,900 ₱101,200 ₱60,400 ₱84,500 ₱78,400 ₱55,800 ₱81,600 ₱214,500 ₱62,800.00 ₱1,000,000
Sold
Total Margin ₱75,888 ₱191,370 ₱248,063 ₱329,871 ₱299,260 ₱177,076 ₱230,465 ₱219,568 ₱165,678 ₱244,368 ₱655,917 ₱195,676 ₱2,899,600
Loan Payment Schedule

Prepared By: Company Name:

BRAVO TEAM BASIC TECH

Commercial Loan
Principal Amount ₱250,000.00
Interest Rate 1.66%
Loan Term in Months 36.00
Monthly Payment Amount ₱7,123.60
February March April May June July August September October November December January
Year One
Interest 346 336 327 318 308 299 289 280 270 261 251 242
Principal 6,778 6,787 6,797 6,806 6,815 6,825 6,834 6,844 6,853 6,863 6,872 6,882
Loan Balance 243,222 236,435 229,639 222,833 216,017 209,193 202,358 195,515 188,661 181,799 174,927 168,045
Year Two
Interest 232 223 213 204 194 185 175 165 156 146 137 127
Principal 6,891 6,901 6,910 6,920 6,929 6,939 6,949 6,958 6,968 6,977 6,987 6,997
Loan Balance 161,154 154,253 147,343 140,423 133,494 126,555 119,607 112,648 105,681 98,703 91,716 84,719
Year Three
Interest 117 108 98 88 78 69 59 49 39 29 20 10
Principal 7,006 7,016 7,026 7,036 7,045 7,055 7,065 7,075 7,084 7,094 7,104 7,114
Loan Balance 77,713 70,697 63,671 56,636 49,590 42,535 35,471 28,396 21,312 14,218 7,114 (0)

Credit Card Debt

Principal Amount ₱ 200,000.00
Interest Rate 6.00%
Loan Term in Months 36.00
Monthly Payment Amount ₱6,084.39
February March April May June July August September October November December January
Year One
Interest 1,000 975 949 923 898 872 846 819 793 767 740 713
Principal 5,084 5,110 5,135 5,161 5,187 5,213 5,239 5,265 5,291 5,318 5,344 5,371
Loan Balance 194,916 189,806 184,670 179,509 174,323 169,110 163,871 158,606 153,315 147,997 142,652 137,281
Year Two
Interest 686 659 632 605 578 550 522 495 467 439 382 382
Principal 5,398 5,425 5,452 5,479 5,507 5,534 5,562 5,590 5,618 5,646 5,674 5,702
Loan Balance 131,883 126,458 121,006 115,527 110,020 104,486 98,924 93,334 87,716 82,071 76,396 70,694
Year Three
Interest 353 325 296 267 238 209 179 150 120 90 60 30
Principal 5,731 5,760 5,788 5,817 5,846 5,876 5,905 5,935 5,964 5,994 6,024 6,054
Loan Balance 64,963 59,204 53,415 47,598 41,752 35,876 29,971 24,036 18,072 12,078 6,054 0
Bank Debt
Principal Amount ₱2,000,000.00
Interest Rate 1.66%
Loan Term in Months 36.00
Monthly Payment Amount ₱56,988.78
February March April May June July August September October November December January
Year One
Interest 2,767 2,692 2,617 2,541 2,466 2,391 2,315 2,239 2,164 2,088 2,012 1,936
Principal 54,222 54,297 54,372 54,447 54,523 54,598 54,674 54,749 54,825 54,901 54,977 55,053
Loan Balance 1,945,778 1,891,481 1,837,109 1,782,661 1,728,138 1,673,540 1,618,866 1,564,117 1,509,292 1,454,391 1,399,414 1,344,361
Year Two
Interest 1,860 1,783 1,707 1,631 1,554 1,477 1,401 1,324 1,247 1,170 1,046 1,015
Principal 55,129 55,205 55,282 55,358 55,435 55,511 55,588 55,665 55,742 55,819 55,896 55,974
Loan Balance 1,289,232 1,234,027 1,178,745 1,123,387 1,067,952 1,012,441 956,853 901,187 845,445 789,626 733,730 677,756
Year Three
Interest 938 860 782 705 627 549 471 393 314 236 157 79
Principal 56,051 56,129 56,206 56,284 56,362 56,440 56,518 56,596 56,675 56,753 56,831 56,910
Loan Balance 621,705 565,576 509,369 453,085 396,723 340,283 283,765 227,169 170,494 113,741 56,910 (0)
END OF PRESENTATION