Strategic Management Concept

Dr. Ir Moh Riza Sutjipto M.T.

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Definition

Strategic Management (SM) can be defined as the art & science

of formulating, implementing, and evaluating cross-functional
decisions that enable an organization to achieve its objectives.

SM focuses in integrating management, marketing,

finance/accounting, production/operation, research &
development, and information systems to achieve organizational
success

(David, 2015:39)

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Other Perspective
MANAGEMENT: P-O-A-C

Create Values

Resolving Longterm
paradox commitment
STRATEGIC :
STRATEJIK te
Strategic
(Decisions)
(kata sifat)
Majore
Multi
resources
Aspects
commitment

Difficult to
reverse/High
Risk

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 SSA : Strategic Situation Analysis => Planning
SF : Strategic Formalation => Organizing

Strategic Management Process SI : Strategic Implementation => Actuating

SEC : Strategic Evaluation & Controlling) => Control

SF SI SEC
SSA SF SI SEC SSA

Sumber : Arief Yahya (2020)

SSA

SF
SI
SSA SF SI SEC
SEC
Sumber : Rufaidah (2014) 4
Strategic Management Process
ORGANIZING -
PLANNING - P ACTUATING - A CONTROL - C
O

ANALYSIS DECISION ACTION PERFORMANCE

Strategy Strategy Evaluation

Strategic Situation Analysis Strategy
Formulation and Control
(SSA) Implementation (SI)
(SF) (SEC)

Feed back

RBU
5
 RBU
Strategy Levels

CORPORATE STRATEGY
LEVEL

1 BU >= 2 BU

BUSINESS/
DIVISION w th
STRATEGY LEVEL Gro

Marketing Strat Marketing Strat Marketing Strat R&D Strat

Operation Strat Operation Strat Operation Strat
FUNCTIONAL
HC Strat HC Strat l Era
STRATEGY HC Strat Digita
LEVEL Proc. Strat Proc. Strat
Finance Strat IS Strat
Finance Strat Finance Strat
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Strategy Level & Development Process
Strategy Level SM Process
STRATEGIC STRATEGY STRATEGY STRATEGY EVALUATION
CORPORATE SITUATION ANALYSIS FORMULATION IMPLEMENTATION & CONTROL
(SSA) (SF) (SI) (SEC)

BUSINESS/
DIVISION
(SSA) (SF) (SI) (SEC)

FUNCTIONAL (SSA) (SF) (SI) (SEC)

Sumber: Berbagai Sumber

RBU 7
3. Corporate Strategic Scenario (CSS) – Strategic Management
3-Level Strategy

RBU

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