Lakshya IIM-Lucknow

Radhika, Manavdeep CASE 1: AIRPORT OPERATIONS

Problem Statement 1- Solving Luggage Problem Problem Statement 2- Cab Availability

INTRODUCING LUGGAGE OPTION:

Fill in the number of bags you have Long waiting time in the
O before booking
D
queues for drivers
E
L M
POWER TO CUSTOMERS: O
P Choose the CNG or the petrol cab Impulsive decisions by the consumers- Booking Pre-paid
A cabs, going for metro, opting for shuttle services
T
L I
V
A NEW ALGORITHM: Very High competition – Uber, Meru and within OLA A
Match the shared cabs based on between various drivers leading to low bookings
T T
number of bags each one has
O
F Customer destination not visible- Various major cities in the R
#GO_BIG @OLA :
vicinity to choose from S
SUVs for the customers with
O high volume of luggage

R SEGMENTATION:
Distribution of Passengers by Category and Sex
Terminal Type #Champion of the week award: For the drivers with
S.No. Category Male Female International Travellers – maximum trips from the airport
M Probability of having more
O 1 Domestic 2862 (87.3) 416 (12.7) S
N luggage
2 International 1233 (84.0) 235 (16.0) Gender and age Featuring Flight info and Flight traffic info within the app for
Men might carry bulkier bags
O
Distribution of Passengers by Occupation optimizing the time at which maximum traffic is expected
G than women
S.No. Category Male Female Old aged carry lighter ones L
R 1 Salaried 66.3 43.4
Occupation Beverages - tea/coffee machine availability at parking
Business travels- Low areas to compensate for the waiting periods U
2 Self Business 20.8 8.5 volume
O
Tourists- Higher
3 Retired 2.5 1.8
ON GROUND STAFF WOULD
T
Arrangement of proper seating and recreational area for
U 4 Housewives 0 3.5 REACH THE TERMINALS the drivers to interact
I
5 Students 5.9 19.2 ACCORDINGLY
N O