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BEFORE YOU START EB
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• Partners with a gold competency and/or ISVs with an incentive eligible solution can access Go-To-
Market with Microsoft offers to build their collateral quickly and receive a review from marketing specialists
(do not complete this PowerPoint template, follow the process below instead):

1.Go to your Partner Center Dashboard, Go-To-Market Benefits Tab

2.Look for the Partner Go-To-Market Toolbox offer.

Click on the Get started link to go to GTM Toolbox and get started on your offers.

3.Select the co-branded case study, follow the instructions in the digital form, add your logo, answer a
few questions about your solution and submit it for an editorial review provided by the Go-To-Market
with Microsoft team (recommended), or download it and start using.

4.If you have any questions or encounter difficulties, review our Partner GTM Toolbox FAQ: aka.ms/
GTMToolboxFAQ  and GTM Toolbox overview: https://aka.ms/GTMToolboxOverview

• Partners without the eligible competency and/or solution can follow this presentation to build their asset
easily:

1.Review the guidance on slides 2-3 to ensure the best results with your Co-Branded Customer Case Study.

2.Apply your content directly on slides 4-5.

3.Before saving, ensure to delete all slides marked as “Guidance only”.

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STEP 1 : DEFINE THE CONTENT EB
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This template is intended to present a case study as it relates to Microsoft technology. Please follow the guidelines below when inputting information for each
content section.

CUSTOMER CASE STUDY DESCRIPTION WORD CT. MAX/MIN

1 PARTNER LOGO Include your logo N/A

2 MICROSOFT BADGE Include your Microsoft Partner badge N/A

3 HEADLINE Snappy headline goes here, should be limited to three lines 1-20 characters

This content box should be thought of as the executive summary and the intro paragraph
4 EXECUTIVE SUMMARY 99-144 characters
to set the stage for the customer case.

5 IMAGE OVERLAY Gradient applied over image N/A

6 IMAGE Provide image that relates to your company partnering with Microsoft N/A

7 CUSTOMER LOGO Include customer logo N/A

8 CUSTOMER NAME Customer: [Customer Name] 1-18 characters

9 CUSTOMER WEBSITE Website: https://[Customer Website] 1-18 characters

10 CUSTOMER SIZE Customer Size: [Size & # of employees] 1-18 characters

11 CUSTOMER COUNTRY Country: [Country, Province/State] 1-18 characters

12 CUSTOMER INDUSTRY Industry: [Industry Name] 1-18 characters

13 PRODUCTS AND SERVICES Products and Services: Microsoft technology (for example, Microsoft Azure) 1-18 characters

14 PARTNER NAME Partner Name

15 PARTNER URL www.contoso.com

45-60 characters
16 PARTNER EMAIL email@contoso.com

17 PARTNER PHONE 123-456-7890

18 MICROSOFT SOLUTION Microsoft Solution 1-12 characters

19 CUSTOMER CHALLENGES Customer Challenges text 1-344 characters

20 PARTNER SOLUTION Partner Solution text 1-344 characters

21 CUSTOMER BENEFITS Customer Benefits text 1-258 characters

22 CUSTOMER BENEFITS SUPPORTING TEXT 3 boxes for Customer Benefits supporting text 1-130 characters

23 SUPPORTING IMAGE Provide image that relates to your company partnering with Microsoft N/A

23
14
1 2
8
18
3
19

20

5
21
6 7

8 11
9 12
22 22 22
10 13

14 15 16 17 14 15 16 17
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STEP 2 : DEFINE THE GRAPHICS AND THE EB
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THEME
Partners will need to include their own logo and Microsoft Partner Badge. Additionally, partners should replace supporting imagery by licensed imagery from their
own personal partner brand library.
The partner’s brand colors and font should be adjusted throughout the document.

REQUIRED CUSTOMIZATION REQUIRED

LOGO IMAGE – Import at 750px X 150px (Centered) FRONT IMAGE BACK IMAGE
CROPS TO 3.6in X 2.85in ( w/ 80% TRANSPARENCY) CROPS TO 8.5in X 2.33in

BADGE IMAGE – Import at 1500px X 525px (Centered / Sized as shown)

Maximum
SIZE RANGE

Minimum

CUSTOMER IMAGE – Import at 1500px X 338px (Centered)

FRONT BACK
Snappy headline goes
here, should be limited to
three lines
This is place holder content. Case studies build
credibility and trust but remember that a good customer
story focuses on the customer, not the product or
solution. This content box should be thought of as the
Executive Summary and the intro paragraph to set the
stage for the customer case. Be sure to briefly describe
your customer’s business, the challenge/situation that
led to the partner choosing your solution, a clear
explanation of your business/solution, and how
Microsoft products and services support your solutions.
Conclude this summary with the benefit(s) your
customer gains and the outcome.

AT A GLANCE
Customer: [Customer Name] Country: [Country, Province/State]

Website: https://[Customer Website] Industry: [Industry Name]

Customer Size: [Size & # of employees] Products and Services: Microsoft Azure

Partner Name | www.contoso.com | email@contoso.com | 123-456-7890

 [Partner Name],
[Customer Name], & [Microsoft
Solution]
Customer Challenges
This is place holder content. Describe your customer’s business (location, year founded, primary industry, type of
customer/audience, core business priorities, company vision, etc.).

Describe your customer’s problem/challenge and the situation that led to them working with you. What were the
customer’s goals? What were their needs?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec viverra iaculis sem, sit amet rutrum ex. Nam pharetra
in massa a malesuada. Nullam venenatis leo non semper ultricies.

Partner Solution
This is place holder content. How did your company satisfy those needs and help the customer meet their goals? How
is this solution integrated with Microsoft technology (primary and secondary benefits of using partner solution, how
solution uses Microsoft technology, primary and secondary benefits of using Microsoft technology).

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec viverra iaculis sem, sit amet rutrum ex. Nam pharetra
in massa a malesuada. Nullam venenatis leo non semper ultricies. Proin volutpat ante posuere auctor fermentum.

Customer Benefits
This is place holder content. Describe the overall outcome for the customer of using of the partner solution and
Microsoft technology (quantifiable results achieved, cost savings, business process efficiencies, increase in sales and
leads, service improvements). What can the customer do now that they couldn’t do before? This should include one or
more quotes by the partner about the benefits it is experiencing and should mention the Microsoft technology used.

Use this space for supporting
benefits or a quote. Lorem ipsum
dolor sit amet, consectetur
adipiscing elit. Donec viverra
iaculis sem, sit amet rutrum ex.
Nam pharetra in massa a
malesuada.
Use this space for supporting
benefits or a quote. Lorem ipsum
dolor sit amet, consectetur
adipiscing elit. Donec viverra
iaculis sem, sit amet rutrum ex.
Nam pharetra in massa a
malesuada.
Use this space for supporting
benefits or a quote. Lorem ipsum
dolor sit amet, consectetur
adipiscing elit. Donec viverra
iaculis sem, sit amet rutrum ex.
Nam pharetra in massa a
malesuada.

Partner Name | www.contoso.com | email@contoso.com | 123-456-7890