PESI- Professional Education Services

Institute
At PESI we want to deliver the next generation of professionals capable of making changes in
the field and improving the way things are done in the field. We empower people with
knowledge required to step into the real world and excel in the highly competitive job market.

Initially we want to provide Chartered Accountancy (CA) course to people.

As things go on we would also be interested in providing other courses which we feel have
good opportunities for our students.
 Reasons for choosing
Knowledge they say is one of the biggest gifts you can give to a person. We believe that by
sharing the knowledge of good people in the industry we can create better citizens for our
country.

CA institutes today focus more on profitability for themselves rather than the end result for
their students and eventually reduce the quality of the knowledge given to the students.

Education industry is one that will always have demand and good quality is something that
India is lagging behind in this area

Rather than waiting for things to change we want to be the change

 Industry Analysis
The education industry is a very competitive industry. There are a lot of institutes catering to
this industry.
Success in this industry depends on the quality provided by the institutions and people availing
the services are often focused on quality rather than the reputed institutions.

Some of the major competitors providing CA courses are:-

 KS Academy
 MT Educare
 RR Academy
 Gurukripa
 What makes us good
We as a young team want to provide fresh and innovative ways of engaging our students and
ensuring that we give them the right tools to succeed. This includes:-
• Expert faculty
• Manageable student numbers
• Doubt clearance through calls apart from face to face doubt sessions
• A vivid ambience of our classrooms to enhance concentration
• Regular reports to parents on student progress with weekly tests and mock exams at the end
• Analytics to suggest where students need to improve
• An option of having a full online teaching
• A separate team for bringing innovative ideas
 Operations
Our operations include :-
• Conducting regular classes
• Tests development
• Feedback collection
• Paper correction
• Preparing reports and sending to parents
• Innovation team responsible for introducing innovative ways of continuously improving
the way we do things in our organisation
 Human Resource Plan
Our human resources include
 9 leading faculty members
 3 computer operators
 2 class room monitors
 4 admin staff
 2 office boys
 5 people as part of innovation team
 Finance Plan
Particulars Amount Amount
Revenue
Offline classes
CPT(100) 50,00,000
IPCC(200) 1,80,00,000
Final(250) 2,50,00,000
4,80,00,000
Online classes
CPT(50) 18,75,000
IPCC(50) 33,75,000
Final(150) 1,12,50,000
1,65,00,000
Total 6,45,00,000
Particulars Amount Amount
Cost
Faculty 86,00,000
Admin staff 7,20,000
Maintanence Staff 1,92,000
Class Monitors 1,92,000
Innovaton Team 24,00,000
Material and book 61,50,000
Book designing(negotiable) 9,00,0000
Website Maintanence 8,00,000
Computer operators 7,20,000
Stationery 72,000
Electricity 2,40,000
Pantry 4,00,000
Rent 24,00,000
Loan interest 22,50,000
Advertisement 15,00,000
Total 2,75,36,000
Net Profit = 6,45,00,000 – 2,75,36,000 = 3,69,64,000

Initial investment = 2,50,00,000

The finance will be primarily obtained through bank loans and remaining being
pooled in by the partners
 Marketing
Marketing is a very important aspect of a business and we at PESI give good importance to
it. Our marketing includes:-
 Visits to schools targeted at 12th grade students
 Visits to colleges targeted at final year undergraduates
 Job fairs and exhibitions
 Reputation of our faculty
 Event Sponsorship
 TV Ads
 Word of mouth
 Website
 Corporate Social Responsibility
We being responsible citizens of the country would like to give back a lot to our community.
We would like to commit 15 – 20% of our profits towards the well being of our community
 This would involve training young teachers on how to teach
 Taking care of the education of certain amount of children in backward areas
 A specific amount of hours spent in community service works such as cleaning roads,
planting trees by both employees, students
 Providing free water to passerbys
 Donation to charities
 Ethics
As part of our goal in creating good citizens for our country we realize that we must be
ethical and lead by example to our students

We have a set of ethical guidelines that have to be followed by our organisation when
dealing with our students

A separate module to students which has to be completed by them compulsorily on being an

ethical citizen

We vow to compete in a fair manner in the industry and will not use any unethical means of
competing in the market

We also give students first hand community service experience

 Future Plans
Apart from our current coaching in CA, we would be open to coaching for other courses if
we believe that it adds value to students in the country in the near future
 Thank You
Arunachalam
Paramesh
Siddharth