SHREE CEMENT

LTD
Presented By: Jayshree Sharma
About the Company:
◦ Shree Cement is an Indian cement manufacturer, founded in Beawar, Rajasthan, in
1979.
◦ Founded by B G Bangur. 
◦ Shree Cement has a consolidated Cement Production Capacity of 47.4 Million tonnes
per annum (including overseas) and a Power Generation Capacity of 752 Megawatts.
◦ Our operations span across India and the UAE with 4 integrated plants in India, 1 in
UAE and 9 Grinding Units.
◦ Revenue of 13,142 crores INR.
◦ Among top 50 listed companies in India in terms of Market Capitalisation as on 31st
March, 2020
Products Offered by the Company:
◦ A diversified brand portfolio consisting of Roofon, Bangur Power, Shree Jung Rodhak,
Bangur Cement and Rock strong have been designed to meet the requirements of a cross
section of customers.
Short Term Goal:
◦ Continuously embed sustainability to optimise resource efficiency and keep
providing quality product.

Long Term Goal:

• Shree Cement wants to create a Global Benchmark in Operational
Efficiency.
 Organization Strategy

• Shree Cement Limited follow Cost

Plus Differentiation strategy as it is
the lowest cost producer of cement
in the country, and with that the
company also differentiates its
brands.
Critical Jobs

◦ DGM Sales Accounts (Deputy General Manager)

◦ IT Manager
◦ Field Quality Manager
◦ AGM HR (Assistant General Manager)
Performance Effective Criteria
◦ DGM Sales Accounts (Deputy General Manager)

Hard Measures: Soft Measure:

1. Sales Volume by Location 1. Good Negotiator

2. Upsell and Cross-Sell Rates 2. Proactive
3. Close Ratio 3. Team Player

◦ IT Manager

Hard Measures: Soft Measure:

1. Technical Knowledge 1. Problem Solving

2. Cost Saving 2. Collaboration
3. Continuous Quality
Improvement
Performance Effective Criteria
◦ AGM HR (Assistant General Manager)

Hard Measures: Soft Measure:

1. Recruiting Conversion Rate 1. Empathy

2. Cost Per Hire 2. Communication
3. Training Cost 3. Negotiation
4. Employee Turnover Rate

◦ Field Quality Manager

Hard Measures: Soft Measure:

1. Complaint Rate 1. Problem Solving

2. Right First Time 2. Attention to Detail
3. Efficiency Indicator
Sample Size
◦ DGM Sales Accounts (Deputy General Manager) - 1
◦ IT Manager - 4
◦ Field Quality Manager - 8
◦ AGM HR (Assistant General Manager) - 2
Data Collection
◦ DGM Sales Accounts (Deputy General Manager) – BEI (Behavioural Event Interview)

◦ IT Manager – Surveys

◦ Field Quality Manager – Surveys

◦ AGM HR (Assistant General Manager) - Surveys