Unit 14

Notices, advertisements and leaflets

Overview
 Notices
 Designing Notices
 Advertisements
 Types of Advertisement
 Writing Style
 Leaflets
 Designing Leaflets
Notices
Notices
 Notices are around us everywhere we go – in
supermarkets, shopping centres, bus stations,
cinemas, etc.
 Most organisations have notice boards posted
around the offices which are used to bring special
items to the attention of all staff.
 Notice boards may be sectioned according to
different topics, e.g policy matters, health and
safety, staff announcements.
Notices
 It is a good idea to nominate one person to be in
charge of each notice board. This person should be
responsible for:
 removing obsolete notices
 sectioning notices under appropriate headings where
possible
 removing ‘dead’ notices (but retaining them for a short
while in case of queries)
 keeping the notice board tidy and clean
Notices
Designing Notices
 When designing a notice your aim must be to ensure
that your notice is seen and acted upon where
necessary. Long, rambling paragraphs will not achieve
this aim.
 Bear in mind these guidelines:
 give the note a clear heading
 use different size print for emphasis
 use sub-headings to break up main information logically
 use asterisks/ bullet points to display points on separate lines
 use the paper effectively to display the notice attractively
 include the name of the writer at the bottom as well as a
reference and date
Designing Notices – example of effective notice 1
Designing Notices- example of effective notice 2
Designing Notices – example of effective notice 3
Advertisements
 Many companies advertise in newspapers,
magazines or trade journals so as to reach out to a
wide, and sometimes specific, market.
 to advertise vacant posts
 to promote products or services
 to announce special events or functions
 to publicise changes in the organisation
 The classified sections of newspapers categorise
advertisements according to subject so that you can
find any section quickly.
Advertisements
Types of Advertisement
 There are two kinds of advertisements :
1. the small ad or line advertisement
2. the display ad
Types of Advertisement
 1. Small ads or line ads
 In these ads the information is run on from line to
line, often using the same font, with no special
layout.
 Charges are made by the line and there is normally a
minimum charge for three or four lines.
 Lots of small ads appear in a relatively small space,
so you must try to use an opening which will catch
the reader’s attention.
 Types of Advertisement - Small ads or line
ads
Types of Advertisement
 2. Display adverts
 Display advertisements may incorporate a variety of
font styles and sizes. Artwork or colour may be
included.
 Charges will be based on the number of column
centimetres, often with a minimum size.
 Information can be displayed within the
advertisement to attract special attention to specific
points.
Types of Advertisement - Display adverts
Writing Style
 When asked to compile an advertisement you must
be able to pick out the main points or features of
whatever being advertised and then put them over
in an interesting, attractive way.
 It is essential to aim for your advertisement to be
‘seen’ when it stands next to lots of other
advertisements.
Writing Style
Writing Style
 You will achieve these ‘AIDA’ objectives if you follow
these guidelines:
 Use a company logo, prominently displayed
 Compose a catchy headline and display it prominently
 Use spacing to advantage, giving special items
prominence
 Categorise the information using sub-headings, bullet
points
 Clearly state the action you want the reader to take
 Make your advertisement eye-catching
 Aim for the ad to stand out from all the others around it
Writing Style – an effective advertisement
Leaflets
 Most organisations produce leaflets or brochures for
any number of reasons:
 to publicise goods or services
 to promote special events and promotions
 to give information of any kind
 Such leaflets may take the form of a single page, so
they could be designed as a folded document – A4
size could be folded once or twice to make a four-
page or six-page leaflet.
Leaflet - example
Designing Leaflets
 Some guidelines to consider when designing
leaflets:
1. Use a company logo, prominently displayed.
2. Use an appropriate heading that clearly states what
the leaflet is about.
3. Consider carefully the information needs to be
included in the main body. Break it up according to
different aspects of the main theme.
4. Use sub-headings and bullet points where possible.
5. Use straightforward, simple language and short
sentences.
Designing Leaflets
6. Be as persuasive as possible, making everything
sounds interesting and beneficial.
7. Use everyday language instead of technical jargon.
8. Aim for an effective and attractive display which
uses space to advantage.
9. If you want a response, give full details – what to
do, who to contact, telephone number, etc.
10. If a portion is to be completed, refer to Unit 15 on
form design.
Designing Leaflets – an example
Designing Leaflets – example of effective leaflet
Designing Leaflets – example of effective leaflet