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Pepsi Phần Của Hoa
Pepsi Phần Của Hoa
Pepsi carbonated soft drink 390ml bottle selling price 5,400 VND/bottle.
Low-calorie soft drink Pepsi Light without sugar, can of 330ml, price of 8,400 VND/can.
Pepsi Cola soft drink 1.5 liters: 14,600 VND/bottle.
Bottle of soft drink 24 cans/barrel: 140,000 VND/barrel.
Place in the world
• On February 26, 2010,
Pepsi Beverage Company
(PBC) was formed when
PepsiCo acquired both of
the largest distributors in
the world.
• Pepsi Beverage Company is
also made up of
PepsiAmericas Company
formerly the world's second
largest bottler of Pepsi-Cola
beverages and has 19
bottling plants in the United
States and presence in 16
other countries.
So the distribution channel is as follows
1) Company > Distributor > Small Retailer / Small Buyer > End Customer
2) Company > Bulk Buyer > End Customer
Some Pepsi soft drink distributors may themselves act as distributors of Kurkure,
Lays and other snack products because the distribution is through the same channel.
In Vietnam
PepsiCo also reaches out to Vietnamese consumers through such intermediaries. Despite being a
giant in the beverage industry with strong financial potential, PepsiCo does not directly bring its
products to consumers, but has built a wide distribution network.
Following the spectacular
turning point in defeating
domestic soft drink dealers
in Vietnam, PepsiCo
moved to establish a
distribution system
throughout Vietnam, in
order to help Pepsi-Cola
products have deep roots
and strong roots in the
market.
Besides agents and general agents, PepsiCo
also infiltrates most of the coffee shops, toad
shops (where a huge amount of Pepsi-Cola
products are promoted and consumed).