MEDIA AND INFORMATION

LITERACY (MIL)
Types of Media (Part 2)
Mass Media
Media Effects

Manila, Philippines MIL PPT 7, Revised: June 11, 2017

LEARNING COMPETENCIES
Learners will be able to…
■ define mass media and media effects (SSHS);
■ discuss and evaluate the different theories on
media effects (SSHS);
■ discuss in class how a particular individual or
society is portrayed in public using different types
of media (MIL11/12TYM-IIId-12).
■ analyze and evaluate the effects of new media to
the youth (SSHS); and
■ editorialize the effects of new media to the
Filipino youth (SSHS).
TOPIC OUTLINE
I. Mass Media
A. Definition
B. Media Effects
C. Importance of Understanding the Effects
of Media
D. How Media Depicts People in Public
E. Performance Task: Written Work
1.Essay Writing
 VIRAL: “THE UPUAN GIRL”

(Source: http://www.wattafox.com/2016/08/viral-upuan-girl-in-mrt-feels-sorry-for.html)
 What is mass media?

(Source: https://planosophy.wordpress.com/2014/09/25/part-i-debord-social-media/)
 MASS MEDIA AND MEDIA
EFFECTS
refer to channels of communication
that involve transmitting
Mass Media
information in some way, shape or
form to large numbers of people

are the intended or unintended

consequences of what the mass
Media Effects media does
(Denis McQuail, 2010)
 MEDIA
EFFECTS
Third – party Theory
• People think they are more immune to media influence
than others.

Source:
https://ww

w.linkedin
.
com/pulse
/death-
human-
conversati
on-awad-

abdelgay
o um
 MEDIA
ReciprocalEFFECTS
• When Effect
a person or event
gets media attention, it
influences the way the
person acts or the way
the event functions.
• Media coverage
often increases self-
consciousness, which Source:
http://www.flickriver.com/photos/billyjo29/tags/kapamil
affects our actions. ya/
 MEDIA
EFFECTS
Boomerang Effect
• refers to media-
induced change that is
counter to the desired
change

(Source:
http://uppiddee.com/blog/smiley- faces-
and-the-boomerang-effect/)
 MEDIA
EFFECT
Cultivation Theory
(George Gerbner)
• states that media
exposure, specifically
to television, shapes
our social reality by
giving us a distorted
view on the amount of
violence and risk in (Source: http://mass.pakgalaxy.com/cultivation-
theory.html)
the world
MTRCB (Movie and Television Review
and Classification Board) is the
government agency responsible for
rating television programs and films in
the Philippines.
 MOVIE CLASSIFICATION
RATINGS

(Source: http://pelikulangayon.blogspot.com/2016/01/what-is-mtrcb-what-mtrcb-does.html)

VIDEO PRESENTATION
MTRCB 2016 Infomercial
https://www.youtube.com/watch?v=6PVFQjIEZ-M
 MEDIA
EFFECTS
Agenda-setting Theory
(Lippmann/ McCombs
and Shaw)
• process whereby the
mass media determine
what we think and worry
about
• public reacts not to actual
events but to the pictures
Source: http://lessonbucket.com/media-in-
in our head, created by minutes/the-agenda-setting-function-theory/
media
 FORMATIVE ASSESSMENT:
CARTOON ANALYSIS

Source: http://www.personal.psu.edu/bfr3/blogs/asp/2013/03/media-influence-stop-it-or-use-it.html
 MEDIA
EFFECTSPropaganda Model of
Media Control
(Herman & Chomsky )
• The model tries to understand
how the population is
manipulated, and how the
social, economic, political
attitudes are fashioned in the
minds of people through
Source: https:// propaganda.
www.amazon.com/Age- Propaganda-
Everyday-Abuse-
Persuasion/dp/0805074031
 WHAT IS PROPAGANDA?
• ideas or statements that are
often false or exaggerated and
that are spread in order to help
a cause, a political leader, a
government, etc.
(http://www.merriamwebster.com/dictionary/propaganda)

Source: https://www.amazon.com/War
- Politics-Superheroes-Ethics-
Propaganda/dp/0786447184
 THE ESSENCE
OF PROPAGANDA

(Source: http://inktank.fi/good-and-bad-us-and-them-the-pure-power-of-propaganda/)
 PROPAGANDA
?

(Source:
http://vote-revolt.com/2016/03/14/americas-mainst
 FORMATIVE ASSESSMENT:

Questions
1.How do you know when what is posted
in social media is a propaganda? How
do you react on it?
2.How can you protect yourself from being
influenced by propaganda messages in
social media?
 CARTOON/PICTURE
ANALYSIS

(Source: http://www.cartoonmovement.com/cartoon/13128)
How is this person portrayed in public by
different types of media?

Source: www.philstar.com
How is this person portrayed in public by
different types of media?

Source: www.philstar.com
How is this person portrayed in public by
different types of media?

Source: www.philstar.com
How is this person portrayed in public by
different types of media?

Source:
https://twitter.com/ma
rshtmallow
How is this pair portrayed in public by
different types of media?

Source:
http://cnnphili

ppines.com/lif

e/entertainme

nt/television/2

016/07/19/ald
How is this group portrayed in public by
different types of media?

Source:
http://www.ac
ademia.edu/3
0
866752/FACT
O
RS_AFFECTIN
G_THE_CHIL
D
_BEGGARS_I
N
How is this group portrayed in public
by different types of media?

Source:
http://www.g
manetwork.co
m/news/lifesty
l
e/artandcultur
e/270462/filipi
no-muslims-
celebrate-eid-
l-fitr/story/
How is this group portrayed in public by
different types of media?

Source:
http://www.ra
ppler.com/nati
on/119161-
ilocos-norte-
nueva-
vizcaya- new-
police- chiefs
How is this group portrayed in public by
different types of media?

Source: http://
globalne
ws.favradio.f
m
/tag/kadamay/
How is this person portrayed in public by
different types of media?

Source:
http://www.soccerallia
nce.ca/Default.aspx?ta
bid=523520
PERFORMANCE TASK: WRITTEN WORK
PERFORMANCE TASK: WRITTEN OUTPUT
■ Write an essay about your analysis and evaluation
of the effects of media to the Filipino youth.
■ Your essay must have a title, an introduction, a
body paragraph (1 main argument with 2
examples), and a conclusion.
■ Not less than 12 sentences
■ Refer to the rubric for criteria and grading.
RUBRIC
Needs
Very Good Good Poor
Improvement
INTRODUCTION Well-developed Introductory Introduction Introduction
Background/ introductory paragraph does not was not
paragraph contains some adequately presented.
contains detailed
Define the background background explain the
Problem information, a information background of
clear explanation
or definition of and states the the
the problem. problem, but problem. The
does not problem is
explain using stated, but
details. lacks detail.
(5 points) (0
(4 points) (2 points) points)
Thank you po!