• What is the first thing that pop in your mind

when you saw a rich woman, with heavy

make up, puffing cigarette while laughing
devilishly?
• If magazine or news paper shows a
child walking barefoot, with torn
clothes, and messy hair.
 MEDIA AND
INFORMATION
LANGUAGES
Prepared by:
Joryan b. Ibarra
Mil teacher
 MEDIA LANGUAGES

• - Are codes, conventions, formats, symbols

and narrative structures that indicate the
meaning of media messages to an
audience.
CODES AND CONVENTIONS
• Inherently, people have the capability
of consuming and interpreting
information; hence the notion” MAN
IS A THINKING ANIMAL.”
• This lesson focuses on how to deal with this
circumstances. For media and audience to be
effectively bridged , the right knowledge on
codes and conventions must be properly
understood.
 Roland Barthes
• According to his SEMIOTIC THEORY,
people may understand and interpret
information. It is not just look at the literal
sense of ideas, but also for the possible
implications.
 CODES
• - Are known to be the system of signs. These signs were
categorized in order to correctly identify which of these
codes affect what.
• - through the collaborative effort of MCMAHON and
QUINN ( 1988) , three categories were presented
including their respective code:
 Codes
• - are symptom of signs that when put
together create meaning

• SEMIOTICS- study of signs

 RESPECTIVE CODES

• TECHNICAL
• SYMBOLIC

• WRITTEN
 TECHNICAL CODES
• - Are ways in which equipment is used to tell the
story

• - this includes sound, camera angles, types of shot

and lighting as well as camera techniques, framing,
exposure and juxtaposition.
 TECHNICAL
• - It focuses on frames in visual media are presented.
• Example: Camera panning that generates suspense in horror movie can justify how
camera angles matters.
• What is it about the camera movement that gives viewers that impression that they
are about to be frightened ?
• * CAMERA ANGLE
• * LENS CHOICE
• * FRAMING
• * LIGHTING EXPOSURE
• *SHUTTER SPEED
 SYMBOLIC
• - Codes are indicators that require inferences among the
audience. They have to delve into the CONNOTATIVE
( indirect) implication rather than the DENOTATIVE ( direct)
• - Symbolic codes are broad term as technical codes.
• Example: How people depict the usual villain in movies or soap
operas. All indicators mentioned justify how such a character
should like, so that viewer are not lost in creating an impression
about her.
 SYMBOLIC CODE

• -show what is beneath the surface of

what we see ( objects, setting, body
language, clothing, color, etc. )
 What does a RED ROSE symbolizes?

•A RED ROSE may convey Romance

or Love.
What does the colors in a TRAFFIC LIGHT symbolize?

• Red- stop
• Green- go
• Yellow- ready
 What does a CLENCHED FIST symbolizes?

• A clenched fits may convey Anger.

 WRITTEN CODES

• - used of language style and textual layout

( headlines, captions, language style, and
etc.)
 WRITTEN

• Written are common in print media. The way headline are presented
depends on how the writer wants to transmit the message.
• - headlines are presented depending on the nature of the story, likewise
captions are strategically labelled on the picture to connote the
importance of the meaning.
CONVENTIONS
• -Refers to a standard or norm that acts as a
rule governing behaviour

• - Are generally established and accepted ways

of doing something
 CONVENTIONS

• Codes are media indicators, as

mentioned above. On the other hand,
conventions are the generally
accepted ways of doing things.
• Conventions put sense to code. Since
man is thinking animal, it is natural to
associate meaning to whatever perceived.
• CAMERA SHOT triggers which is the code, and
people get scared because a common technique is
horror, which is the CONVENTION.
• VILLAINESS wearing a glamorous outfit,
smoking to cigarettes, and laughing devilishly. The
image functions as CONVENTION.
 Message
• -

• - the information sent to a receiver

from a source
 Audience

• - the group of consumers for whom

the media messages was constructed
as well as anyone else who exposed
to the message.
 Producers

• - people engaged in the process of

creating and putting together media
content to make a finished media
product.
 Stakeholders

• - libraries, archives, museums,

internet and other relevant
information providers.
MEDIA AND MESSAGES
MEDIA MESSAGES
• - Forms of messages come on daily basis. From the
moment one opens his or her eyes, different kinds of
information are already being thrown at him or her.
• - reading text messages, checking social media updates,
and watching morning news programs are some of the
usual activities.
 MEDIA MESSAGES
• It was designed for the public and created for public
consumption , chances are, these messages are designed
and disseminated in accordance to how media entities
want their messages to be perceived.
• - this phenomenon is anchored by MAXWELL
MCCOMBS and DONALD SHAW’S AGENDA –
SETTING THEORY.
• One components of this
MAXWELL MEDIA
MACCOMBS AGENDA,
and DONALD SHAW’S AGENDAsimply states that media has
– SETTING THEORY.

the tendency to manipulate its way of presenting messages I order to

obtain the desired reception from the audience.
• Example:
• Politicians who are allegedly involved in corruption are sometimes
given a negative image on media.
• Global warming, media still reinforce the idea by providing
infomercials and other media- driven advocacies.
 MEDIA PORTRAYALS
• -The power of media continuous to extend to
different aspects. This power includes the
establishments of impression on various
elements in the society, because again, media
has the power to reach out to the general
public.
• One of the prominent portrayals in
media is women. Often, this
portrayal is also equivalent to
controversies because of limited
image.
• That’s what CAPRINO( 2014)
expresses her sentiment about woman
portrayals because of some negative
depictions attached to them
• Each group will be using different categories of code.
THANK YOU !!!!!