Infrastructure in India

9-1
Infrastructure space consists of-

1. Power-Generation, Transmission and Distribution

2. Telecom
3. Roads/Dams/ Nuclear plants/Airports

Infrastructure can be divided into two:

1. Residential and Commercial property
2. Large scale EPC, power and infrastructure projects

Infrastructure comprises about 27% of industrial output

 INFRASTRUCTURE MAJORS IN INDIA
Company Sales(cr) Profit Ranking Area of Operation

L&T 43970 5451 1 EPC, Oil & Gas

Punj Lloyd 10539 108 2 EPC

JP Assoc 10316 1708 3 EPC

Lanco Infra 9457 438 EPC(POWER)

Nagarjuna 5897 282 5 Transportation, Power, O&G

Construction
 SPECIALIZATIONS AND INFRA COMPANIES
Co name Business Key Skills

L&T EPC Engineering, Inventory

Punj Lloyd EPC Engineering, Finance, Marketing, HR
Lanco Infra EPC Engineering, Finance, Marketing, HR
IVRCL EPC Engineering, Finance, Marketing, HR
DLF* Retail Infra Finance, Marketing, HR
UNITECH* Retail Infra Finance. Marketing, HR
Purvankara* Retail Infra Finance, Marketing, HR
Omaxe* Retail Infra Finance, Marketing, HR

EWPl(TI) Retail Infra Finance, Marketing, HR

* Thrust on retail residential and commercial infrastructure

REAL ESTATE AND CONSTRUCTION SECTOR
160000

144700
140000

120000

100000

85700
80000

60000
50900

40000

20000

0
 ENERGY

30000

24900
25000

20000

15000 No. of Jobs

13300

10000

6400

5000

0
Job description for Infrastructure Cos.
Operations:
Budgeting
Control

Retail Sales
Retail sales of residential and commercial units
Mall Management
Event Management

Corporate Sales
Institutional sales
Corporate Space Sales
Rent Contracts
Bank Mortgages

Event Management
Property Melas/Fairs
Media and Entertainment

9-8
1. Media and Entertainment sector is expected to
generate an additional employment to the tune of
68,200.
2. The media sector has grown significantly during
the second quarter of 2010 and is expected to
grow even faster in the coming months.
3. The key reasons for rapid growth are demographic
and economic factors.
4. Majority of young population and higher
disposable incomes.
5. Radio is expected to grow at 12.2 percent over 2010
-2014 while the internet Is expected to grow at 20.1 %
over the next five years. Gaming is another component
which is expanding at 25.2% p.a.
6. Television advertising is expected to grow at 20% in 2011
and print advertising at 7%.
7. Large scale opportunities lie in fast growing areas
over the next few years, namely in the development of
digital distribution advertising(internet, mobiles and digital
signage) and global media content
 Digital Media Marketing

Digital marketing is the new trend in online marketing.

It uses novel ways to reach the customers using latest technology

like mobile, internet and social networking sites.

The advantages over conventional advertising is that the results are

instantly and more quantifiably available for analysis.
 Digital Media Marketing

Conventional marketing relies on delayed accumulation of data or at

best dip stick

Social networking sites such as Facebook and Twitter, Myspace etc are
now being used for the sheer numbers they offer.

Jobs here would be for online marketing, testing data and measurement
of advertising impact.

Cos such as O & M, Lintas, RK Swamy, CLB are on he look out for Digital
marketing pros.
Job description for Media/Entertainment Cos.
Operations:
Budgeting
Control

Retail Sales
Key Account Management
Event Management

Corporate Sales
Institutional Sales
Corporate Media Sales
Media Contracts

Event Management
 MEDIA AND ENTERTAINMENT

No. of Jobs
140000
126100
120000

100000

80000

63600
60000

40000
29200

20000

0
 INCREASE IN EMPLOYMENT

Sector Employment in Jun Expected Inc. in Growth in

2010 Employment Jul-Dec 2010 %
Energy 883,400 10,700 2.06
Real Estate and 775,012 105,500 13.62
construction
Media & 1,300,900 58,200 4.47
Entertainment
 INCREASE IN SALARY ACROSS SECTORS

Sector Estimated Avg Estimated Avg increase Expected vg increase

increase in 3 qtr of in 4th qtr of 2010
rd
4th Qtr of 2010
2010
Cat 1 Cat 2 Cat 3 Cat 1 Cat 2 Cat 3 Cat 1 Cat 2 Cat 3
Energy 3.2 3.1 2.6 3.5 2.7 2.5 3.0 2.0 1.5
Real Estate and 4.6 3.3 2.0 4.2 3.2 3.1 4.3 3.2 3.0
construction
Media & 2.3 2.0 1.5 3.2 3.0 2.2 3.2 2.5 2.2
Entertainment

Cat 1: Companies with turnover> INR 500 crore

Cat 2: Companies with turnover between INR 100 to 500 crore
Cat 3: Companies with turnover below INR 100 crore
ESTIMATED PROPORTION OF FRESHER/EXPERIENCED MANPOWER

Sector Proportion of Freshers % Proportion of

Experienced %
Energy 26.4 73.6
Real Estate and 31.6 68.4
construction
Media & 28.2 71.2
Entertainment