STRATEGY AND THE

STRATEGIST
 Strategy and The Strategist
● Strategy is a flexible approach for achieving the
desired results with sustainable success.

● Strategy then is basically an approach that should

(1) be flexible and (2) achieve the desired results.
It is also very important that success in achieving
results should be sustainable.

● Strategy is the very soul of any action and

activity. It is also omnipresent and therefore every
executive and owner needs to be a ‘strategist.’
Strategists have different styles and
ways of framing and implementing
strategies
A strategist has to keep thinking innovatively as an old strategy
would be very well known to a competitor. He/she will have to
keep on formulating business formulae, be they entirely new or
old ones with moderate variations.

Dr Girish P Jakhotiya
 innovative concepts or formulations
● Incremental cost-benefit analysis of every marginal change in
decisions or situations
● Life cycle costing of products, brands, employees and the
enterprise for long-term strategy formulations
● Leveraging ‘sunk cost’ by innovatively using such costs or
commitments in future negotiations
● To arrange for the discounted cash flow analysis of alternate
projects to be supported by ‘multi-angle performance parameters’
so that a comprehensive assessment of the decision is possible
● Enterprise resource management (and not just planning) would
be possible if ‘internal benchmarking of cost performance’ is built
up (especially when external benchmarks are not very relevant)
 innovative concepts or formulations
● ‘Notional costing’ for a true application of ‘Profit Centre
Concept’ is a must.
● Combining ‘Value Chain Analysis’ with ‘Segmental ROI’
and ‘enterprise portfolio mix’ theories
● Forming a ‘U’ curve relationship with both the vendors
and dealers to create a strategic base for a long-term,
sustainable and profitable partnership
● Making ‘Economic Value Added’ more meaningful by
internally developing reliable benchmarks of achievable
rates of return
● Achieving long-term wealth maximization through
financial engineering by attempting ‘innovative net worth
mix’