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    Target Market

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    MENDOZA, ERIKA MHAY D.
    Target markets are groups of customers that an organization designs products and services for based on their needs and preferences. The Japanese were the first major international tourists to the Philippines in the 1970s, leading to Japanese restaurants and tour guides learning Japanese. Koreans became the second major group in the late 1980s, accompanied by Korean restaurants, karaoke bars, and grocery stores. Currently, Chinese tourists are the largest group and will likely drive more Chinese-focused amenities, as the Japanese and Korean tourists did previously.

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    Target Market

    Uploaded by

    MENDOZA, ERIKA MHAY D.
    8 views5 pages
    Target markets are groups of customers that an organization designs products and services for based on their needs and preferences. The Japanese were the first major international tourists to the Philippines in the 1970s, leading to Japanese restaurants and tour guides learning Japanese. Koreans became the second major group in the late 1980s, accompanied by Korean restaurants, karaoke bars, and grocery stores. Currently, Chinese tourists are the largest group and will likely drive more Chinese-focused amenities, as the Japanese and Korean tourists did previously.

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    Target market

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    Target markets are groups of customers that an organization designs products and services for based on their needs and preferences. The Japanese were the first major international tourists to the Philippines in the 1970s, leading to Japanese restaurants and tour guides learning Japanese. Koreans became the second major group in the late 1980s, accompanied by Korean restaurants, karaoke bars, and grocery stores. Currently, Chinese tourists are the largest group and will likely drive more Chinese-focused amenities, as the Japanese and Korean tourists did previously.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    8 views5 pages

    Target Market

    Uploaded by

    MENDOZA, ERIKA MHAY D.
    Target markets are groups of customers that an organization designs products and services for based on their needs and preferences. The Japanese were the first major international tourists to the Philippines in the 1970s, leading to Japanese restaurants and tour guides learning Japanese. Koreans became the second major group in the late 1980s, accompanied by Korean restaurants, karaoke bars, and grocery stores. Currently, Chinese tourists are the largest group and will likely drive more Chinese-focused amenities, as the Japanese and Korean tourists did previously.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
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    Target

    MARKET
    Target Market
    • A target market is a group of customers (individuals,
    households or organisations), for which an organisation
    designs, implements and maintains a marketing mix suitable for
    the needs and preferences of that group. Target marketing goes
    against the grain of mass marketing.
    • Market volume and characteristics influence that kind of amenities and
    services that are offered in the destination.
    • The Japanese comprised the first wave of international tourists in the
    Philippines in the 1970’s, and this resulted in the boom of Japanese
    restaurants. Many tour guide tried to learn the Japanese language as well.
    • The second wave, which started in the late 1980’s , was the Koreans.
    • Again, this was accompanied by the rise of Korean restaurants, karaoke, and
    grocery stores.
    • Gold clubs have many Koreans as members.
    • The present wave is from China, and judging from the past experience, this will
    also result in the provision of tourism products that meet the needs of Chinese
    travelers.
    • The Chinese have already dislodged the Koreans as the biggest nationality
    group in Boracay (Gerry Panga, personal communication, March 2014).

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