Three SAAS Companies Based In India & Their

Comparison With Global Peers

Advait Ravindra Salkar - 04 Lakshit Diwan- 25 Sonu Sharma-55

Aniket Jain- 07 Pranai Mehta- 37

 What is Saas?

• SaaS, which stands for software as a service, is a software that you can access via your Internet browser without the need
to download it onto your computer, laptop or smartphone.
• SaaS usually comes as a subscription-based service where the user pays a fixed amount monthly or annually for using the
software.
• All the user's data are kept in the SaaS provider’s data center.
• Also called cloud computing, SaaS is actually one of three main categories of cloud computing. The other two are
infrastructure as a service (IaaS) and platform as a service (PaaS).
• Email services that you commonly use like Gmail and Yahoo are probably the best examples of SaaS companies.
• SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works
on specific verticals to differentiate their product from others.
• It won't take long for the SaaS model to be adopted by almost every company looking to expand its reach globally.
 Benefits of SaaS over Traditional
or Licensed Software
SaaS Traditional software

With SaaS applications you don’t need any additional Operational costs are high and buying additional
Low Cost support staff to install, maintain or upgrade the software. hardware maybe required.

Traditional software is not always easy to use

SaaS apps are easy to use. You only need to access the SaaS
Easy to Use website or app and log in to your personalized dashboard. because it requires a lengthy installation process
and customization

Offers Easy Integration All SaaS providers offer easy integration with other software. This is not possible with traditional software as
For example, if you use HubSpot and wish to connect they run on a standalone basis and thus do not
with Other Software Salesforce to it, it's quite simple. offer easy integration with other software.

Lots of Customization They offer lots of customizations, and you can choose your Such easy customization is not possible with
own set of features and integrations to get started, or add
Available features later on. traditional software.

Eliminates Workload of SaaS removes the need for manual upgrades and messy This is not true with traditional software where
updates. All the updates automatically happen in the server updates are a constant, usually frustrating,
Upgrades and are taken care of by the SaaS company process for the user.
SaaS offers flexible pricing options for every business, large
and small, depending on their exact needs, with the option With traditional software you have to pay for the
Flexible Pricing of choosing a freemium plan or a trialware plan and then
entire suite of software and install it just to get
started.
upgrading your plan according to your business growth.
 Introduction of Byju’s

•BYJU’S - The Learning App is an Indian educational technology (EdTech) and

online tutoring firm founded in 2011 by Byju Raveendran at Bangalore.
•The idea is to reinvent how students learn and transform learning into fun by
their learning classes and the learning app.
•Byju’s classes offer preparation training for different competitive examinations.
It is now India's leading provider of supplemental school curriculum classes for
classes 6-12 and test preparation training for CAT, JEE, IAS, GMAT and GRE.
•They use copyrighted teaching techniques to make learning fun and effective
for the students.
•This platform offers interactive & engaging study material in the form of videos.
Other distinctive features are :
Attend classes at home as per your convenience and schedule.
Revise lessons as many times as you want.
All lesson videos are mapped to the curriculum to ensure complete
preparation.
Take chapter-wise tests & get in-depth analysis.
 Introduction of Khan Academy

• Khan Academy is an American non-profit educational organization

created in 2008 by Sal Khan, with the goal of creating a set of online
tools that help educate students. 
• The organization produces short lessons in the form of videos. 
• Its website also includes supplementary practice exercises and
materials for educators.
• All resources are available for free to users of the website and app.
• Khan Academy's website aims to provide a personalized learning
experience, mainly built on the videos which are hosted on YouTube.
• The website is meant to be used as a supplement to its videos,
because it includes other features such as progress tracking, practice
exercises, and teaching tools.
• The material can also be accessed through mobile applications.
• The videos display a recording of drawings on an electronic
blackboard, which are similar to the style of a teacher giving a
lecture.
• The narrator describes each drawing and how they relate to the
material being taught.
 Byju’s vs Khan Academy
Byju’s
• BYJU’S runs its website and mobile apps on Amazon Elastic
Compute Cloud (Amazon EC2) instances.  Amazon (EC2, Route 53), Backbone.js, Global Sign, GoDaddy SSL,
• The company uses Amazon Relational Database Service (Amazon
RDS) for PostgreSQL as its primary database service, and it stores
presentations and other educational content in Amazon Simple
Storage Service (Amazon S3) buckets.
• Byju’s focuses more on animation using Adobe after effects.
• Byju’s specially developed for India and available from class 4th
Math and Science.
• Byju’s is expensive and sessions are paid.
• Byju’s support more customized for Indian syllabus and student
personalized and help you to learn from the basics in an
interesting manner.
• Byju’s covers only Science(Physics, Chemistry, Biology) and Math.
• Byju’s has approximately 50 million installs with 2.8% growth
every month.
Khan Academy
• On the developer end , Khan Academy runs on products like
Google (App Engine, Compute Engine, Container Engine), HTML5,
etc.
• Internally Khan Academy uses other software products like
Zendesk, Google sign-in, Google analytics, Pingboard, etc.
• Khan academy adapted method of black board style.
• Khan academy math start from 1st and science subject for Indian
syllabus starts from 10th standard onward.
• Free availability of Khan academy session and cheaper compared
to Byju’s.
• Khan Academy is more on self-study and better suited for those
who are already doing well with their studies.
• Khan academy covers Art, Humanity, Economics, Finance,
Technology, Coding / Programming etc.
• Khan Academy has approximately 10 million installs with 1.7%
growth every month.
 Introduction Of Zoho

• Zoho Corporation, is an Indian software development company  with headquarters

in Chennai, India.

• The organisation focuses on web-based business tools and information technology, including
an online office suite, Internet of things management platform, and a suite of IT management
software.

• Today, this cloud-based software giant has over 50 million registered customers from all over
the world in 2020

• Zoho’s CRM or Customer-Relationship Management has been a key to its success.

• Zoho has received numerous awards, including a 2009 Webware 100 Award, a 2008 PC World
“25 Most Innovative Products Award” and a 2007 TechCrunch “Best Enterprise Start-up.

• Amidst the pandemic where online classes are the new commons. Zoho Corporation has
launched online classes and has signed up with around 500 schools in Maharashtra
 Salesforce
• Salesforce.com, inc. is an American cloud-based software company headquartered in San
Francisco, California. It provides customer relationship management (CRM) service and also sells
a complementary suite of enterprise applications focused on customer service, marketing
automation, analytics, and application development.
• The company was founded on February 3, 1999 by former Oracle executive Marc Benioff,
together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a
service (SaaS) company and was launched publicly between September and November 1999.
• It has more than 800 applications to support various features like generating new leads,
acquiring new leads, increasing sales and closing the deals.
• It is designed to manage the organization's data focused on customer and sales details. It also
offers features to customize its inbuilt data structures and GUI to suit the specific needs of a
business. 
• Salesforce provides various features like Contact Management, Analytics, Email Integration,
Salesforce Engine, Sales Collaboration as well as lead, territory and partnership management.
• Its customer relationship management (CRM) services comprises several broad categories:
Commerce Cloud, Sales Cloud, Service Cloud, Data Cloud (including Jigsaw), Marketing Cloud,
Community Cloud(including Chatter), Analytics Cloud, App Cloud, and IoT with over 150,000
customers.
• In the CRM sector, Salesforce dominates with a 19.7% market share over it’s competitors SAP
(12.1%), Oracle (9.1%) and Microsoft (6.2%).
• In 2020, Fortune magazine ranked Salesforce at number six on its 'List of Top 100 companies to
work for', based on an employee survey of satisfaction.
 COMPARISON OF ZOHO AND SALESFORCE
ZOHO
Revenue Zoho recorded a 37.1% growth in
operating revenue to Rs 3,308 crore(443
million dollars approx.) in FY19 from Rs
2,412 crore in FY18
Customer Base Zoho claims to have over 300,000
organizations who use their services
Customer Support Zoho offers an array of customer
support options which includes online
videos, tutorials, live chat and support
five days a week
Business Suite Zoho boasts of a complete suite of
business applications to provide you a
wholesome experience – Zoho
Campaigns’ email marketing, Zoho’s
own project management system aka
Zoho Projects, Zoho Support for
customer support and satisfaction, Zoho
Survey for customer feedback, Zoho
Reports for BI analytics, Zoho Invoice,
etc.
SALESFORCE
Full fiscal year 2019 revenue was $13.28
billion, an increase of 26% year-over-year
Salesforce claims to have over 150,000
customers
Salesforce provides more comprehensive
customer support with their Trailhead
learning programs, guided online training,
support tickets, and success communities.
Other than Sales Cloud, Salesforce offers
an array of solutions to increase
productivity and earn higher revenue –
Service Cloud and Desk.com to anticipate
and cater to customer needs, Marketing
Cloud and Pardot to build 1-o-1 customer
journeys and drive sales, Analytics to
deliver customizable insights and gain
deeper understanding of your team’s
performance, etc
 ZOHO CRM SALESFORCE CRM
System and 3 Tiers 4 Tiers
Pricing Standard, Professional, Enterprise Essentials,Professional,Enterprise,Unlimited.
Priced per user, per month. Priced per users, quite expensive.
Monthly and Annual billing available. Annual Billing available. No monthly billing.

Contact • Zoho import wizard helps to quickly
Management integrate with third-party business
apps.
• Zoho also provides lead
management features to help you
turn accepted leads into contacts.
• Store customer details for each account
separately and access the details where
you left last.
•  Salesforce  has extra ordinary
capabilities and contact management
features.

App and • Offer extensive app and integration. • Offer extensive app and integration .
Integration • Still integrates with most common or • Salesforce offers integration of about
essential business software tools 3000 apps on its AppExchange.
such as Google for work ,Outlook • Salesforce have more apps and
etc. integrations than zoho.

Reporting Advance reporting features are available you have to pay little extra for availing
Features by default in all paid versions of Zoho. advanced reporting features.

Overall Part of the Zoho software ecosystem Part of the Salesforce family of sales,
Software with HR, support, social media & office including marketing and analytics, but
Ecosystem productivity tools for small businesses. focused on Enterprise users rather than
small businesses.
• IBSFINtech stands for Innovative Business Solutions in FINancial
Technology.
• It is an Indian Financial Software providing company with
headquarters in Bangalore and takes pride in being a make in
India company.
• IBSFINtech is a provider of niche financial products and software
designed to effectively manage Forex, Treasury and trade finance
for corporate.
• The company specializes in niche and innovative solutions for
corporate Treasury and Trade Finance, with emphasis on risk
management.
• IBSFINtech has implementations across industry verticals
including E commerce, retail, media and publication, consulting
and more.
• Key clients of Fintech are Future Group, Snap deal, The times of
India, Bluestar, Polycab, Maruti Suzuki and more.
• CAPIX is a Melbourne, Australia based treasury and
investment system that offers software solutions to
manage corporate treasury and investment operations.
• The company being a multinational has a presence in 8
countries, serves to over 25 industries, with a client base
of more than 1164 companies.
• CAPIX cloud treasury is delivered on the Microsoft Azure
cloud platform for the high levels of security and
availability.
• The company offers a complete range of professional
services to assist with the implementation of CAPIX
software.
• CAPIX focuses more on customer support and its client
portal allows support issues to be logged, tracked and
supported.
• In order to help users manage cash effectively, CAPIX
equips users with advance cash flow forecasting and
management features. Further promotes IAS 39
compliance automated deal capture and accounting and
administration activity.
Comparison between IBSFintech and CAPIX
IBSFINtech
Product Portfolio Treasury software
Trade finance software
Typical Customers Medium, Large & Very Large Corporate
across different verticals &
Geographies.
Product Features Cash Management, Debt Management,
Hedge funds, Forecasting, liquidity
Management, Risk Management
CAPIX
Risk management software
Banking & financial software
Treasury software
Corporate treasuries of all sizes, investment and
funds managers, local government authorities
Cash Management, Debt Management, Hedge
funds, Forecasting, liquidity Management, Risk
Management, For government, Payment
Management

Key differentiators High ROI, Adherence to statutory High customer support, ease of use, strong
complaince, ease of use presence with over 1000 customer base

Deployment Installed - Windows Installed – Windows

Web based, Cloud
Ideal for users 2 - 49 1 – 49
Training provided In Person, Live Online In Person, Live Online, Webinars, Documentations

Trail Does not offer trail but offers demo Offers free trail

Customer support Business hours Business hours, 24/7 online

 Conclusion
• SaaS is a hot-selling business model because it provides greater flexibility to the
customer and every SaaS company works on specific verticals to differentiate their
product from others

• Every company needs SaaS to enhance its service so that it can stand out in market

• SAAS is designed to manage the organization's data focused on customer

• SAAS Provides Sales Collaboration as well as lead, territory and partnership management
for company app

• SAAS technology always uplifts the business of the company