A Presentation

on
Marketing Management Analytics
MBA – Business Analytics – Sem – 1

Presented To: Dr. Suraj Shah

1
Presented by: Group no 3
M.B.A BUSINESS ANALITICS
MARKETING MANAGEMENT AND ANALITICS

Jaydip Ajara Janardan Chauhan Jay Jadav Mitesh Panchal

20254461002 20254461005 20254461010 20254461016

Rajendra Panchal Megha Parmar Bhavesh

2 20254461022 20254461030
20254461017 Rajyaguru
 TOPICS :

1. GUERRILLA MARKETING

2. MARKETING ANALITICS OF TATA GROUP

3. MARKRTING ANALITICS OF MOVIE INDUSTRY

4. CUSTOMER ANALITICS – S.T.P

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 1. Guerrilla Marketing

Jay Conrad Levinson

By the father of Guerrilla Marketing

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  CONTENTS:

Introduction of Guerrilla marketing

Meaning of Guerrilla marketing
Definitions
Types of guerrilla marketing
Principles
Advantages
12 Secrets of guerrilla marketing

▪ “ Non Conventional ways of Doing Marketing”

BY: Jay Conrad levinson.
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 Introduction of Guerrilla Marketing
▪ This word guerrilla marketing is taken from the word

▪ “ Guerrilla warfare” which means that small tactic techniques used by the
armed civilians.

▪ Guerrilla Marketing is an advertising strategy that focuses on low-cost

unconventional marketing tactics that yield maximum results.

▪ Many of these tactics also includes limited resources, survival , well organized
and elements of surprise.

▪ Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics
in the marketing industry

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 Meaning of guerrilla marketing
Creativity + Uniqueness = Guerrilla Marketing.

▪ Guerrilla marketing is the creating use of novel or

unconventional methods in order to boost sales or attract
interest in a brand or business. These methods are often low- or
no-cost and involve the widespread use of more personal
interactions or through viral social media messaging.

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 Definition of Guerrilla Marketing
“ Non Conventional ways of Doing Marketing” BY: Jay Conrad levinson

▪ Guerrilla marketing is an advertisement strategy in which a company

uses surprise and/or unconventional interactions in order to promote a
product or service. It is a type of publicity. The term was introduce by
Jay Conrad Levinson's 1984 in book of guerrilla marketing
excellence.

▪ “ It’s about using all yours communication resources in order to create

word-of-mouth”

by: Wagner martins

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 Types of Guerrilla Marketing:-
There are several types which given as below,
 Ambient marketing

 Viral/buzz marketing

 Grassroots marketing

 Alternative marketing

 Wild postings

 Presence marketing

 Street marketing

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 Explanation of types
Ambient marketing:-
 Ambient marketing allows a business to create brand recognition
without necessarily pushing their products.
 Ambient communication is advertising presented on elements of the
environment, including nearly every available physical surface.
Viral marketing:-
 It is a business strategy that uses existing social networks to promote a
product. Its name refers to how consumers spread information about a
product with other people.
 Much in the same way that a virus spreads from one person to another.
 It can be delivered by word of mouth, or enhanced by the network
effects of the Internet and mobile networks.

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 Grassroots marketing
▪ Grassroots marketing is about winning customers one-
by-one rather than on a very large scale.
▪ A successful grassroots campaign is all about building
relationships and emphasizing the personal connection

Alternatives marketing
▪ It is a form of associative marketing, used by an organization to
capitalize upon the awareness, attention, goodwill,
▪ and other benefits, generated by having an association with an
event or property, without that organization having an official or
direct connection to that event or property.

Wild postings
▪ Wild postings is overwhelming areas with plastered multiple
copies of a poster for a movie, concert, or product in India it
also popular.
▪ In specially in election time or movie release time.
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 Presence marketing
▪ Presence marketing is a deliberate act of
entering, operating in, or exiting a
market.
▪ In a furtive, secretive or imperceptible
manner, or an attempt to do so.

Street Marketing

▪ According to Marcel Sauget and Bernard

Cova, street marketing can be used as a
general term encompassing six principal
types of activities.

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 Principle of guerrilla marketing:-

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 Explanation of Principles
▪ Completely Unexpected :-The result of completely unexpected situation is a surprise- a
moment when the situation that arises was not expected and the participant of the event
was not prepared to witness or be part of such situation.

▪ Drastic :- A word "drastic" is defined by Oxford Dictionary as having a strong or far-

reaching effect. Any guerrilla marketing campaign should work with a form of rusticity in
order to reach maximum relevant target audience. It is the element that may significantly
help the campaign to be cost-effective with high degree of Attention and Interest element.

▪ Humorous :- Humorous effect in the marketing communication helps to diminish the

barriers between the sender and receiver, the business organization and the customer
respectively. Moreover, entertainment in the marketing communication can significantly
increase the efficiency of the campaign by reaching larger number of receivers.
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 Explanation of Principles

▪ Unique :- It meaning that the guerrilla marketing campaign is performed only

in strictly limited period of time, indicates that the receivers of the guerrilla
messages understand that the campaign is only temporary the concept should
not be used again on the same market.

▪ Cheap :- The cost of guerrilla campaign can be often the purpose of

attractiveness for the businesses. The objective is to create rumor, buzz effect
and immediate impact on target group but still keeping the budget tight.

▪ Goodwill :- Goodwill can be defined as an intangible asset which provides a

competitive advantage, such as a strong brand, reputation, or high employee
morale. Guerrilla marketing campaign should always give the target audience
something that will make them feel richer or satisfied
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Advantages and Disadvantages of Guerrilla Marketing

Pros Cons
1. Cost effective 1. Difficult to measure
2. Tactic for small business 2. Time- consuming
3.Increase brand awareness 3. Risky
4. Increase consumer recall 4. Not to be forecasted
5. Involves networking 5. Legal gray area
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 8 Secrets of guerrilla marketing

Commitment

assortment
investment

Guerrilla
marketing

patient consistent

confident

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 2. Marketing Analytics of TATA Group

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 INTRODUCTION
▪ Tata Group is an Indian multinational
conglomerate company headquartered in
Mumbai, Maharashtra, India.

▪ The group takes the name of its

founder(1868), Jamshedji Tata, a member
of whose family has almost invariably been
the chairman of the group. The current
chairman of the Tata group is Ratan Tata,
who took over from J. R. D. Tata in 1991.
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 ▪ Tata Group operates more than 80
companies ranging from software and
automobiles to steel, consumer goods
and telecommunications. With above
750,000 employees across India, it is the
nation's largest private employer.

▪ The 2013, By global pulse report of

business: Tata Group as the 6th most
reputable company in the world.

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▪
Present CEO : Mr. Ratan Naval Tata
Ratan Naval Tata, (born 28 December 1937) is an Indian
businessman, investor, philanthropist and interim chairman of Tata
Sons.

▪ He is the chairman of Tata Group, a Mumbai-based global

business conglomerate from 1991 till 2012 and again from 24
October 2016 for interim term, and continues to head its charitable
trusts.

▪ He is the recipient of two of the highest civilian awards of India–

Padma Vibhushan (2008) and Padma Bhushan (2000).

▪ He is an alumnus of The Cathedral & John Connon School, Cornell

University & Harvard Business School.
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 ▪ In 2019-20, the revenue of Tata companies, taken together, is $106
billion (INR 7.5 Trillion).

▪ There are 29 publicly listed TATA enterprises with combined

Market Capitalization of $123 billion (INR 9.3 trillion) as on
march 31,2020.

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 Marketing Strategy

▪ Marketing Mix of Tata Group

analyses the brand/company which
covers 4Ps and explains the Tata
Group marketing strategy.
▫ Product
▫ Price
▫ Place
▫ Promotion

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 ▪ There are several marketing strategies like
product/service innovation, marketing investment,
customer experience etc. which have helped the
brand grow.

▪ Since this is a service marketing brand, here are

the other three Ps to make it the 7Ps marketing
mix of Tata Group.
▫ People
▫ Physical Evidence
▫ Process

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Tata Group Product Strategy
▪ Tata Group has its presence in several
industries and has businesses in its marketing
mix spread across the world. The Tata group

is into following business verticals :

▫ Communication & ITeS
▫ Consumer & Retail
▫ Defense &Aerospace
▫ Realty & Infrastructure
▫ Financial Services
▫ Manufacturing
▫ Services
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 Tata Group Price/Pricing Strategy:

▪ All companies of the Tata group function independently, under its own set
or board of directors.

▪ The Tata group is definitely the market leader given his market share of US
$ 116 billion, there it follows a differential pricing strategy to capture and
maintain its market share.
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 Tata Group Place & Distribution Strategy
▪ Tata group is present in more than eighty
five countries in more than six
continents. The group has grown to a
huge scale globally.

▪ It has different websites for all countries.

Besides Tata group activities are also
accessible on digital platform.

▪ Most of its companies are up to date and

provide services on mobile phone and
hold a good presence on the internet.

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 Tata Group Promotion & Advertising Strategy:
▪ Tata group does not promote itself directly. The
independent companies sunder it promote its brand or
themselves under the individual marketing plans. Its
services and consumer products are known to employ
celebrities to promote the products like that of Titan,
Taj Hotels, etc.

▪ Print media is also used extensively by companies like

Tata Steel and Tata Motors, even television. Companies
like that of defense and consultancy are more of B2B
nature, therefore do not indulge in mass promotions.

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 Tata Acquire Jaguar and Land rover
▪ Tata Motors acquired Jaguar and Land Rover from Ford in
2008 for $2.3 bn (Rs. Approx. 12,000 Cr), merging the two
marques into a single company in 2013.

 TURNAROUND
▪ “Within a few years of the buyout, JLR made a dramatic
turnaround and is the mainstay of Tata Motors’ finances now”

So how did an Indian company that specialized in cheap small cars, on the one
hand, and trucks, on the other, succeed where an iconic automaker, and others
before it, had failed.

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 WHY THE DEAL WAS SUCCESSFUL

▪ MANAGEMENT
The management style adopted by Tata’s was to have
decentralized decision making given to Jaguar Land
Rover’s managers. This allowed TATA’s to Keep the
existing working practices in place and maintain the
goodwill of existing managers

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  RIGHT TIME FUNDING

The global slowdown put the company under tremendous pressure.

Tata Motors posted its first annual loss in at least seven years after sales at
the luxury units plunged amid the global slump. The consolidated net loss
was Rs 2,500 Cr in FY10, compared with a profit of Rs 2,200 Cr in FY09.
The JLR unit made a pre-tax loss of Rs 1,800 Cr as unemployment and the
financial crisis damped sales in the US and Europe. Tata Motors also found
itself saddled with a debt of Rs 21,900 Cr and faced a tight liquidity crunch.

 Given the situation, Tata Motors embarked on a plan to divest stakes in

group companies and also got board approval for Rs 4,147 Cr rights
offer. The proceeds of which were channeled into Tata Motors to make
JLR profitable.

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  ASH MANAGEMENT

“Cash remained “priority No. 1” as JLR was hemorrhaging money and

the company sought outside help”. The key aim was cost control on a
continuous basis.”

 A three-tier model was developed:

I. The short-term goal was to manage liquidity.

I. The mid-term target was to contain costs at various levels.
II. A long-term goal that runs until 2014 was drawn up, focusing on new
models and refurbishing/ replacing the existing ones.

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 PRODUCT INNOVATION /EXPANSION:

 Tata Motors invested in many green field & brownfield plants in England
to manufacture petrol and diesel engine products. They also invested over
£3b in JLR – focused on new product innovation at JLR plants.
 JLR and the China-based carmaker Chery agreed to invest US$2.78 bn in
a new joint venture to manufacture JLR vehicles and facilitate the
introduction of new high-end models.
 With an eye for future, JLR is setting up manufacturing assembly units in
India and China. The Freeland, the cheapest of the sports utility vehicle
from land rover will start rolling out from old tata – Mercedes assembly
plant near Pune in 2016
 JLR to set up a JV in China which would allow the company to reduce
the prices by 35%, making them more competitive.
 JLR Brazil, Itatiaia, Brazil production planned to start in 2016
 JLR Slovakia, Nitra, Slovakia production planned to start in 2018
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 FINANCIAL PERFORMANCE:

 Tata Motors has seen Revenue grow at CAGR 21% over the last 5
years with Jaguar and Land Rover contributing 81.6% towards
sales.
 Operating Profit has grown 24% CAGR over the last 5 years
 Net Profit seeing growth of 11% CAGR over last years
 Tata motors have seen a remarkable growth in market cap over the
last years
 D/E is down to 1.2x in FY15 from 6.7x in FY09

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 TATA Group Companies

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 3. Marketing Analytics of Movie Industry

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 What is Movie Marketing?
Introduction
▪ In old days the movie marketing is done by the Handbills, wall paintings, Posters and
hand printed board Signs are the most using ways.

▪ But the considering the modern era the way of marketing also change with the modern
consumer Society.

▪ By the advertisement that encourage people to buy specific product was developed
with the modern marketing.

▪ When production cost began to rise the marketing become a most important features
of movie business.
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 Introduction Continue…

 Now we are in the advance technology era,

we are facing the new era of entertainment
marketing with latest technologies they offer a
unique experience of watching movie.
 By the modern movie marketing campaigns
that are different from the conventional
marketing was used in that days.

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 1. Movie Marketin
Let’s start with the first set of slides
 Movie Marketing
 Advertisement of movie and promotion of movie is
known as Movie Marketing.
 With the movie marketing the movie gets the attention
of the audience.
 For the release of any movie the movie marketing
plays an important role.
 The process of moive is started with the good idea and
end with the film censor approve the movie.
 Then marketing plays its role.
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 Pre Release Movie Marketing
▪ Pre release movie marketing is value added service with the
entertainment.

▪ Pre release movie marketing is generate the curiosity in viewers mind

and generate the more revenue to the producer.

▪ Movie industry largely depends on the audience for its revenue.

▪ In pre release movie marketing the promos of movie is upload on

YouTube, Facebook, Instagram etc. platform.

▪ By the pre release movie marketing the film maker push the audiences
to the theatres.
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 Pre Release Movie marketing

Types of media Use in Pre release Movie Marketing

 Radio

 Internet (Facebook, Instagram)

 TV

 Advertisement Board

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 After Release Movie Marketing

▪ By the word of mouth

▪ By the Ratings

▪ Free tickets

▪ Collection of 1st day

▪ Review of Critics

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 Key Challenges Of Movie
Marketing
▪ Good Scripts

▪ Fund Management

▪ When release a Movie

▪ Movie Piracy

▪ How to do advertisement

▪ Cost of tickets

▪ Targeted audience

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 Problems of Movie marketing
Risky business

We can say that for making of movie producer require huge amount of money. If
movie marketing is not done well so there is a risk in that business. If movie’s content
or any scene of movie against the public or any content driven the people on wrong
way so the peoples don’t like that, its biggest risk of movie marketing.
Piracy

Piracy means the authorized duplications of copyright content that sold at lower
price in the market. At the time when DVD and VCD are sold in the market in that time
Piracy done in huge amount. People stole the movie and copy in CD format and sold in
the market at lower rate, so people don’t go to theater the buy that CD and watch at the
46 home. In that way people do piracy.
 Problems Of Movie marketing
Huge marketing budget The movie
producers are wants to place their movie into the Peoples mind, they wants to create a image
of their movie, so they focus on the marketing and they do a very heavy marketing before
the release of the movie. For that they wants a huge budget for that so producer allocate a
huge amount for that.

Target audience
Now a days a movie’s content is based on the targeted audience. So they wants
to established the movie on the audience minds. Now a days era of OTT Platform they only
target the youth only because only youth watch web series so, web series done well in the
movie market.
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 How Covid-19 Impact on Film Industry.

 In India, Covid-19 has had a huge impact on the film world.

 While the impact of the lockdown on the Indian film industry at large is still being
evaluated, we take a look at how slim production and related fields have suffered in India
over the past month.
 Covid-19’s first impact came when Reliance Entertainment on March 12 indefinitely
postponed Rohit Shetty’s film Sooryavanshi. The film starring Akshay Kumar and
Katrina Kaif was scheduled to release on March 24 but postponed due to Covid-19
Lockdown.
 Major production houses like Balaji Motion Pictures, Eros Now, Dharma Productions
and Yash Raj Films also promptly called off all production activity.

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 Over the past few days, I had many conversations with a lot of people who involved and

work in TV shows and Film marketing about how they do best to use social media to

virally promote movies and TV series online.

 Currently, there are few things is very unique about marketing films and TV shows.

 Now Timing is Incredibly Important – We must have build up as much hype in a short

space of time leading up to and around the launch as possible.

 Unfortunately, movie marketing is not a science, but there are a lot of lessons we can learn

from those who have successfully or unsuccessfully marketed films & shows before us.

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 Movie marketing Strategies
 Official Website

 Theatrical trailer

 Behind the scene clips

 Press junket

 Publicity stunt

 Partnership corporate

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 4p’s In Movie Marketing

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 Product

 A movie is selected by the audience on the basis of film content, in

the movie it is clearly presented the generation, start, story, special
effects, Fashion is need to show in movie.
 A movie marketing is one of the creative and complex business.
 Movie industry is the most communications industry, its diversity and
its continual explosions of technological delivery options
 A product like movie is that of rights of their franchise, product
placements that are bought and sold, leased and Rented.
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 Price

 A price of movie tickets in any theater are not same all the time,
according to theater rules they gave the price of tickets.
 In some theater they give a discount on some particular day so they
attract audience.
 Price strategies are made according to the audience.
 Pricing become a global issue now a days. Because of Piracy level it
is difficult to attract the audience.
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 Place

 For movie it has to decide that on which platform the producer

wants to release their film.
 There are many place were the movies are published.
 Options for delivery of movie products are exploding on movie,
games, music, news, and educational Content.
 The film production place their movie through theatres, rental
stores, catalogues, internet, Cell phone ringtone, caller tune, etc. are
54 the gadgets.
 Promotion
▪ Promotion is a powerful marketing tool
for any product.

▪ The theatre exhibitors, retailers, store

clerks, and internet strategies market to
the end consumers.

▪ Promotions is not for the new product,

but its work throughout the lifecycle.

▪ Example Movie Name : Robot 2

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 Platform of Movie Marketing
 Currently You will be surprised to know how many free tools there are these
days to promote your film.
 Now You just have to surf the internet to find what you need. It’s very
incredible! It’s not like before where marketing and advertising for a
film were impossible.

 So, today we share some of the many free tools to make your movie known.
Everything we mention here is just a few clicks away. So what are you
waiting for? Start using all these tools in order for people to know more

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about your project.
 Social Media
 Social media has become part of our lives, so if you are not in them it is
almost like not having a life. So, even if you don’t like social media,  you
must take all the advantages this offer you.
 First of all, all profiles are for free and there are social networks for
everything. Here we mention the most common but if you want to build a
more specialized community, you might need to go to another social
network.  Facebook
 Twitter
 Google +
 Pinterest
57  Instagram
 Video
 The main marketing tool for a film is the trailer, in addition to all

the audiovisual material you can have. Videos, clips, and more

can be shared comfortably and without paying a percent from

these video platforms mentioned here.

 You Tube
 Vimeo

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 Design

 A post in social media with only text does not work as before but
right now you need images to draw more attention to what you are
saying and the good part is even if you do not know design or
photoshop, these applications will help you create images like a
professional.

 Canva
 Pickmonkey
 Photosoap Online
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 Conclusion
We hope that this brief discussion of movie analysis has proved beneficial. We have taken a

short excursion to find out what it taken to construct a movie script and then produce it into

the final product of a movie. Many people will say they get excited about a movie if a

particular movie personality is it in movie. Viewpoint of fans a particular movie star will stop

going to the movie to see this star, if the star has a bad string of movie in arrow. The excitement

is a combination of the theme, genre, narrative, structure, character, directing, editing, and

sound. The whole process is excite the audience. The biggest challenge, though, is knowing the

right combination to make a movie successful. The right combination all of the these element

makes movie interesting and people will go to see these movies all of the time
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 4. Segmentation, Targeting And Positioning

In customer analytics

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 What Is Customer Analytics?
 What is the importance of customer analytics?

 A good understanding customer is extremely important for running the

successful business
 KYC- Know Your Customer.
 KYC helps them to do their best creating, communicating and delivering their
offerings the customer needs. And that makes the customer analytics of
important part in marketing.
 Let’s take an example of SAS
 According to SAS customer analytics:- Customer analytics refers to the processes and
technologies that give organizations the customer insight necessary to deliver offers
62 that are anticipated, relevant and timely.
 The Importance of Customer Analytics
Customer analytics is becoming critical. To understand why, consider this:
Customers are more empowered and connected than ever. And becoming
more so. Customers have access to information anywhere, any time – where
to shop, what to buy, how much to pay, etc. That makes it increasingly
important to obtain customer insights to understand how they will behave
when interacting with your organization, so you can respond accordingly.
The deeper your understanding of customers' buying habits and lifestyle
preferences, the more accurate your predictions of future buying behaviours
will be – and the more successful you will be at delivering relevant offers

63 that attract rather than alienate customers.

 What you can do with customer analytics?
▪ With customer analytics, you can Increase response rates, customer loyalty
and, ultimately, ROI by contacting the right customers with highly relevant
offers and messages.

▪ Reduce campaign costs by targeting those customers most likely to respond.

▪ Decrease attrition by accurately predicting customers most likely to leave and

developing the right proactive campaigns to retain them.

▪ Deliver the right message by segmenting customers more effectively and

better understanding target populations.

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 What is Customer Segmentation?
▪ Customer segmentation is the process of dividing customers into
groups based on common characteristics so companies can market
to each group effectively and appropriately

▪ Customer segmentation involves grouping customers into specific

marketing groups, perhaps narrowing them down by gender,
interests, buying habits or demographic. The process requires a
thought-out strategy, understanding how to manage and group your
customers and which data you will use to do this.
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 ▪ The 5 basic types of market segmentation are:

1. Demographic Segmentation

2. Psychographic Segmentation

3. Geographic Segmentation

4. Behavioral Segmentation

5. Social Media Segmentation

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 1. Demographic Segmentation

 Sex  Religion
 Age  Generation
 Income  Nationality
 Household size
 Occupation

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 2. Phychographic Segmentation

▪ There are five psychographic segmentation variables on the basis of

which homogeneous segments can be prepared for proper research –
Personality, Lifestyle, Status AIO (Activities, Interests, Opinions)
Attitudes.

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 3. Geographic Segmentation
▪ Dividing an overall market into homogeneous groups on the basis of their locations.

 Location

▪(country, state, city, ZIP code)

 Time zone

 Climate and season

 Cultural preferences

 Language

 Population type and density

▪(urban, suburban, exurban or rural)

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 4. Behavioral Segmentation
▪ Behavioral segmentation divides consumers according to behavior patterns as
they interact with a company. ... The objective of behavioral marketing is to:
Understand how to address the particular needs and desires of customer groups.
Tailor your product or service to meet those needs and desires.

▪ Purchase Influence Factors’ within the Audience Insights tool can also help to
inform important strategic decisions about the most effective channel mix for
your audience. For example, knowing whether your audience is most influenced
by online ads or the people closest to them, may steer whether influencer, paid
social or tv campaigns are likely to be the most effective option.

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 5. Social Media Segmentation

▪Social Media segmentation groups your different audiences by platform, so

you can understand where they are most active. This is a useful insight as it
can help you to determine where to place your ads or amplify your content for
the best results.

▪The image below, taken from an example report shows that this audience is 7
times more likely to use Snapchat and almost 2.5 times more likely to use
Spotify versus the baseline, which suggests that these are the most valuable
platforms to leverage.
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 Targeting
▪Step two of the STP marketing model is targeting. Your main goal here is to look at the
segments you have created before and determine which of those segments are most
likely to generate desired conversions (depending on your marketing campaign, those
can range from product sales to micro conversions like email signups).
▪Your Ideal Segment is on that is actively growing, has high profitability, and has a low
cost of acquisition:

1.Size: Consider how large your segment is as well as its future growth potential.
2.Profitability: Consider which of your segments are willing to spend the most
money on your product or service. Determine the lifetime value of customers in each
segment and compare.

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 ▪3.Reachability: Consider how easy or difficult it will be for you to
reach each segment with your marketing efforts. Consider customer
acquisition costs (CACs) for each segment. Higher CAC means lower
profitability.

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 Positioning
▪ The final step in this framework is positioning, which allows you to set your
product or services apart from the competition in the minds of your target
audience. There are a lot of businesses that do something similar to you, so you need
to find what it is that makes you stand out

▪ 1.Symbolic positioning: Enhance the self-image, belongingness, or even ego of your

customers. The luxury car industry is a great example of this – they serve the same
purpose as any other car but they also boost their customer’s self-esteem and image.

▪ 2.Functional positioning: Solve your customer’s problem and provide them with
genuine benefits.

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 ▪ 3.Experiential positioning: Focus on the emotional
connection that your customers have with your product,
service, or brand.

▪ The most successful product positioning is a combination of

all three factors. One way to visualize this is by creating a
perceptual map for your industry. Focus on what is important
for your customers and see where you and your competitors
land on Map.
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 Thank You

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