1

Media and Information

Literacy
 2

review
What are Media?
Media are defined as sources of
credible and current information
created through an editorial process
determined by journalistic values
whereby editorial accountability can be
attributed to a specific organization or
a legal person.
 3

Motivation
 The Evolution
of Traditional to
New Media
 5

WHO IS THE
OLDEST?
 6

Objectives:
1. Identify the traditional and new media
2. Make a Venn diagram of the difference between
traditional and new media.
3. Promote proper usage of media thru song,
drawing, interpretative dance.
 7

1.How do you
communicate with
relatives who live
faraway?
 8

1.How do your parents

know the latest news
before?
 9

Can you identify what forms of media have you

experienced using?
 10

Discussio
n time
 11

Evolution of media
Pre- Industrial
Industrial Age
Age

New Age or Electronic

Information Age
Age
 12

Pre-Industrial Age
Pre-Industrial Age
(Before 1700s) -
People discovered
fire, developed
paper from plants, Cave paintings
and forged
weapons and tools
with stone,
bronze, copper
and iron. Clay tablets

Papyrus
 13

Industrial Age
Industrial Age
(1700s-1930s) -
People used the
power of steam,
developed
machine tools,
established iron printing press
production, and
the manufacturing
of various
products
(including books Motion picture
through the
printing press).
Telegraph
 14

Electronic Age
Electronic
Age (1930s-
1980s) - The
invention of Transistor Radio
the transistor Mainframe Computers
ushered in
the electronic
age.

Large Electronic Computers

 15

New Age or Information Age

Information
Age (1900s-
2000s) - The
Internet paved
the way for Laptop
faster
communicatio
n and the
Google Meet
creation of the (Video Chat) Facebook
social network. (Social Network)
 Functions of 16

Communication of Media
Monitoring Information Opinion Watchdog Role
Function Function. Function of Journalism

Channel for Advocacy of Political viewpoints

 17
Using a Venn diagram of the difference and similarities between traditional
and new media.
 18

Discussion
Traditional Media New Media
 Media experience is  Media is more interactive
limited  Audience are more involved
 One directional and can send feedback
simultaneously
 Sense receptors used
 Integrates all aspect of
are very specific
traditional media
 19

1.Does new media make

1.How?
our lives easier?
 20

1.Does technology shape us

or is it us, our culture and
society, that shaped the
technology?
 TION
21

Write an Essay about

(5 point each)
Rubrics
All points are relevant to topic – 5pts
Most pints are relevant to topic -4 points
1. A world without freedom Some points are relevant to topic - 3 points
to express political At least 1 point relevant to topic – 2 points
Not relevant – 1 point
viewpoints No answer – 0 point
2. A world without new
media
 22

ASSIGNMENT:
Prepare a song, drawing, interpretative dance that promotes
proper usage of media. For song and interpretative dance, make it
maximum to 2 minutes. Present your output tomorrow

Criteria
Content – 10
Relevance – 10
Presentation – 5
Total 25
 24

White Gray Black