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1999-2019 (PRESENT)
 ‘Lumen and Lando’ for Surf
(1999)
 During the campaign’s run,
audiences eagerly anticipated the
next episode in the saga of
Lumen, the money-savvy province
girl who wins over her mother-in-
law with her thrifty choices.
Lolo’ for McDonald’s by Leo
Burnett (2001)
 An ad that needs no introduction,
this spot features that now-iconic
conversation between a girl and
her senile grandfather in which
she utters one of the most famous
lines ever to come from a TVC:
“Lo, Karen po.”

‘Victory’ for PLDT NDD by
Ace Saatchi & Saatchi (2001)
 PLDT’s focus on family in its
branding isn’t a recent
development, as seen in this 13-
year old ad about a father
supporting his son’s decision to
shift from medicine to fine arts.
‘Binibini’ for San Miguel
Beer by McCann Erickson
(2002)
 Two guys go girl-crazy with their
Pale Pilsens in this babe-filled
TVC–a true relic of an era in
which the male gaze reigned
supreme and largely
unchallenged.
 ‘The Coke Beat’ for Coca-
Cola by McCann Erickson
(2003)
 This TVC started a craze among
the youth who were determined to
master the elaborate hand
clapping game it featured.
‘Good Day’ for Nescafe by
Publicis (2004)
 Barbie Almalbis jams with her
band in a giant elevator, which
they ride all the way to “The
Top.” Along the way she changes
from pajamas into a bright
orange dress, stripy socks, purple
eyeshadow, and flippy hair, after
which a crowd jumps into the lift
for a fun rave.  It does not get
more 2000s than this.
 Drama Queen’ for Skyflakes
by Gallardo & Associates
(2005)
 Before Marian Rivera raked in
millions from endorsement deals,
she starred in this TV spot–said to
be the one that launched her
career–as a hungry girlfriend
whose mood is improved with a
packet of Skyflakes
‘Hating Kapatid’ for Advil
by TBWA\Santiago Mangada
Puno (2006)
 In a spot that may very well be a
prelude to their currently-airing
reality show, the Gutierrez twins
Richard and Raymond go head to
head over the last Advil capsule,
giving their infamous mother
Annabelle Rama a headache in
the process. 
 ‘Kahilingan’ for Fita by
Lowe Philippines (2007)
 A man splits his last Fita cracker
with a hungry old lady and gets
appropriately rewarded for it in
this unforgettable Fita ad that is
perhaps the most memorable
display of the brand’s signature
humor.
‘The Offering’ for Nestle
Cream by McCann
Worldgroup (2008)
 In this ad that plays out like an
indie short film, a lady brings
some food to the cemetery to
honor her departed loved one.
 Camella Homes “Sikip “Preso” by Boysen(2012)
” TV ad (Bulilit, bulilit) 2009
 This cute commercial featuring Chacha  Most people got really caught up
made Camella Homes famous. Chacha is with the comercial’s theme song
a cute little girl who thinks that they are
still living in their old tiny house, where
and gave most people the “LSS”
she can’t stretch her body, but realizes  Umaraw man o umulan di
that they are indeed already living in a sasablay…
new spacious Camella home at the end
of the ad. The commercial jingle “bulilit,
bulilit” became famous among Filipino
children.
 "Smile ka din..... Konti Finally, Ariel happened to
Lang...." (2013) me!(2015)

 This old commercial of McDonalds' has  Ariel jingle made its way to
gained popularity.Kuya Paolo Pingo is YouTube advertisements
the main character for this commercial.
Which I must say that caught the
everywhere, prompting the rest of
attention of many viewers as to how to the Internet to sing along.
react appropriately to the commercial. It
was appealing and it is really cute as
many tried to create their own version of
giving out just the right "Konti Lang"
smile.
 McDonald's - Tuloy Pa Rin Milo (2017)
(2016)
 A story of a girl on her journey   #BeatEnergyGap gave everyone
towards moving on with her ex. the "last song syndrome." This
She went back to their usual place. She picks up her
order, and finds every table taken, except the one
year, we've got the song
where they had the conversation that broke her heart. #ChampionEnergy to sing along
A sharp pang of pain hits her as she remembered how
much he tried to avert her gaze, how he resisted her
to.
touch when she begged him to stay. The thought of
sitting on the same spot was daunting, but she
continued to walk towards it, smiling. She knows
she’ll eventually move on, leave everything behind,
and welcome the change that is for the better.
 Pabaon Sa Buhay
 from Safeguard(2018)
 Safeguard had us all in tears when they
released this ad about the first Aeta
graduate from the University of the Phil
ippines, Norman King
. The commercial focuses on his story
growing up and going to school as
someone who was raised a bit differently
than everyone else—and by the end,
we’re reminded that that’s not
necessarily a bad thing. BRB, wiping
away our tears.