SNS COLLEGE OF ENGINEERING

KURUMBAPALAYAM (PO), COIMBATORE – 641 107

AN AUTONOMOUS INSTITUTION
ACCREDITED BY NBA – AICTE AND ACCREDITED BY NAAC – UGC WITH ‘A’
GRADE
APPROVED BY AICTE, NEW DELHI & AFFILIATED TO ANNA UNIVERSITY,
CHENNAI

TEAM MEMBERS:-

JOEL HYGIN MAX H

KABILAN M
HEMANTH VARMAN i I
KARISHMAA S
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 DESIGN THINKING

Design Thinking is an iterative process in which we seek

to understand the user, challenge assumptions, and
redefine problems in an attempt to identify alternative
strategies and solutions that might not be instantly
apparent with our initial level of understanding. At the
same time, Design Thinking provides a solution-based
approach to solving problems. It is a way of thinking and
working as well as a collection of hands-on methods.

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 EMPATHY:-
SAY’S
 FARMING GOODS GET’S ITS PRICE HIKE
 FARMERS INCOME HAS BE DECREASED
 MIDDLE MAN’S PROFIT HAS BE
INCREASED
 NOT MANY PLATFORM TO SELL DIRECTLY
TO THE CONSUMERS
THINK’S
 WHAT ARE THE WAYS TO SELL GOODS ?
 WHY FARMERS CANT TAKE THEIR WHOLE PROFIT ?
 WHY A FARMER SHOULD NOT START HIS OWN
BRANDING ?
 WHAT ARE THE OBSTACLES THAT ARE FACED BY A
FARMER TO SELL HIS GOODS DIRECTLY ?

DOES FEEL’S
 SELLING GOODS IN LOW COST
 CANT TAKE THEIR PROFIT FROM THEIR  WORRIED
INVESTMENTS  CHEATED
 SHORTAGE OF MONEY FOR NEXT PRODUCTION  UNSATISFIED
 LEADS TO DEBT  DISAPPOINTMENT
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 DEFINE
NOW WE HAVE TO CONSIDER WHO IS BEING AFFECTED BY THE PROBLEM? WHO ARE WE EMPHATHIZING WITH?
FARMERS WHO ARE SELLING THEIR GOODS AT VERY LOW COST AND CANNOT REGAIN HIS INVESTMENTS

NOW IS MORE INFORMATION IS SHOULD BE OBSERVED LIKE THE COMMITES AND GOVERNMENTAL ISSUES
WHERE ARE THE USERS ARE LOCATED?

WE NEED TO DEVOLOPE A WEBSITE FOR FARMERS WHO LIVE IN RURAL AREA WHO HAVN’T HEIRTHEIR
ACTUAL WORTH OF THEIR GOODS SO WE ARE MAKING A WAY TO UNDERSTAND THEIR ACTUAL WORTH

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 THERE ARE OTHER POINTS THAT COULD BE FACTORED IN WHILE DEFINING THE PROBLEM
FURTHER.WHY DOES IT MATTER? WHAT WILL THIS PROBLEM SOLVE? A MORE DEFINED PROBLEM
STATEMENT AFTER FACTORING ALL ASPECTS WOULD BE.

MERS WHO ARE SELLING THEIR GOODS AT VERY LOW PRICE,A REMIDE SHOULD
DE, A WEBSITE SHOULD BE MADE FOR DIRECT SELLING
D TRADE WHERE THE SURPLUS AMOUNT OF DEMAND ARISES,WITHOUT A MIDDLE MA
RODUCT’S PRICE CAN BE DETERMINED BY ONE WHO PRODUCED
D CAN TAKE HIS WHOLE PROFIT

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 Presence of Too Many Intermediates/Middlemen results
in the exploitation of both farmers and consumers with
the middlemen offering lower prices to farmers and
charging higher prices from the consumers. ... results in a
higher transaction cost and low price realization by the
farmers in a regulated market.

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 Agricultural Produce Market Committee
APMC Model Act
Some of the salient features of the APMC Model Act 2003 include:

Facilitating contract farming model.

Special market for perishables
Allowing farmers and private persons to set up their own market.
Relaxation of licensing norms.
Single market fee
APMC revenue to be used for improving market infrastructure.

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 PLAY OF APMC ACT IN INDIA

The Tamil Nadu government has on June 2 amended the state's Agricultural Produce Marketing (Regulation) Act 1987 to
allow farmers to sell their produce freely as per their choice and convenience. ... Earlier, farmers were limited to state-run
Agricultural Produce Market Committee (APMCs).

The Ministry of Agriculture and Farmers Welfare told Lok Sabha in February this year that there are 6,946
regulated wholesale APMC mandis as on March 2020. The e-NAM website data shows that 1,000 mandis
(14 per cent) across 18 States and 3 Union Territories are integrate

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 India’s growth of real GDP has been high with average
growth of 7.5 per cent in the last 5 years (2014-15 onwards).
The Indian economy grew at 6.8 per cent in 2018-19, thereby
experiencing some moderation in growth when compared to
the previous year. This moderation in growth momentum is
mainly on account of lower growth in ‘Agriculture & allied’,
‘Trade, hotel, transport, storage, communication and services
related to broadcasting’ and ‘Public administration & defence’
sectors. Acreage in 2018-19 for the rabi crop was marginally
lower than last year, which affected agricultural performance.
The contraction in food prices may have contributed to
inducing farmers to produce less. On the demand side, lower
growth of GDP in 2018-19 was accounted for, by a decline in
growth of government final consumption, change in stocks
and contraction in valuables.

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 IDEATE MAPPING

DEVELOPIN
FOREIGN GA INCREASING
EXCHAN WEBSITE INCOME
GE
POLICIES
FARMERS INCREASING
TRADING APP AGROCULTU
RE
PRODUCTIVI
TY

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